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Ohdear (PHP Limburg)

Ohdear (PHP Limburg)

A tour behing the scenes of Oh Dear!

Freek Van der Herten

September 17, 2018
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  1. A tour behind the scenes of
    Oh Dear!

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  2. How to
    start and grow
    your side project

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  3. Freek Van der Herten
    Partner & developer at Spatie
    @freekmurze
    Blogging at https://murze.be


    Side project: https://ohdear.app
    About me

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  4. About this talk
    This is not a sales talk
    Product demo
    Why & how
    Code dive
    Q&A

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  5. Oh Dear!
    Website monitoring SaaS
    https://ohdear.app
    Checks uptime, SSL certificates, mixed content, broken links
    Heavily customized Laravel Spark application
    Sideproject by Mattias Geniar and me
    What?

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  6. Oh Dear!
    What?

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  7. Oh Dear!
    Launched February 2018
    More than 80 million checks performed
    ± 200 paying customers
    ± 1 500 EUR monthly revenue
    What?

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  8. Product demo

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  9. Oh Dear!
    Other tools either:
    • do too much
    • confusing
    • ugly
    • expensive
    Why?

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  10. Oh Dear!
    Oh Dear! aims to be
    • beautiful, easy to use
    • no feature bloat
    • built with companies like Spatie in mind
    • easy price structure
    Pro-tip: build something for yourself
    Why?

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  11. Oh Dear!
    Competitors
    There are a lot of competitors out there
    Doesn't really matter
    Finding your audience
    Pro-tip: focus on what your audience finds important

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  12. Oh Dear!
    Already had a lot of things in the open source space
    First meetings in August of 2017
    Started building September 2017
    Pro-tip: start a mailing list
    Process

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  13. Oh Dear!
    First working version late November 2017
    Tested with sites belonging to Spatie & Nucleus customers
    Invited some close friends
    Launched in beta February 2018
    About 10% - 15% conversion from our mailing list
    Pro-tip: don't be afraid to launch
    Launch

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  14. Oh Dear!
    Dividing the workload
    Mattias: SSL knowledge + customer support
    Freek: coding
    Laravel Spark took care of the boring stuff
    Design: outsourced to Spatie
    Pro-tip: team up with someone
    Process

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  15. Oh Dear!
    Mailing list
    Discount codes
    Code snippets on Twitter
    Doing talks
    Pro-tip: provide value in your marketing
    Marketing

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  16. Oh Dear!
    Marketing

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  17. Oh Dear!
    Marketing

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  18. Oh Dear!
    Main web server at Nucleus
    Uptime sattelites: DO and Vultr servers
    Sentry
    Gmail
    GitLab
    Pro-tip: use services you know and love
    Services used

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  19. Documentation
    https://ohdearapp.com/docs

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  20. PHP SDK
    https://github.com/ohdearapp/ohdear-php-sdk

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  21. Laravel webhooks integration
    https://github.com/ohdearapp/laravel-ohdear-webhooks

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  22. Future plans
    No new checks
    Nova tool
    Bring documentation to the next level
    Crawlers running on satellite servers

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  23. Try it out!
    Free trial for 10 days
    https://ohdear.app/register

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  24. Thank you
    https://speakerdeck.com/freekmurze/ohdear-php-limburg
    https://twitter.com/i/moments/949273295635079168
    https://joind.in/talk/c4bfd
    https://ohdearapp.com
    @freekmurze

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