Ohdear (PHP Limburg)

A tour behing the scenes of Oh Dear!

Transcript

1. A tour behind the scenes of
   Oh Dear!
   

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2. How to
   start and grow
   your side project
   

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3. Freek Van der Herten
   Partner & developer at Spatie
   @freekmurze
   Blogging at https://murze.be

   

   Side project: https://ohdear.app
   About me
   

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4. About this talk
   This is not a sales talk
   Product demo
   Why & how
   Code dive
   Q&A
   

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5. Oh Dear!
   Website monitoring SaaS
   https://ohdear.app
   Checks uptime, SSL certificates, mixed content, broken links
   Heavily customized Laravel Spark application
   Sideproject by Mattias Geniar and me
   What?
   

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6. Oh Dear!
   What?
   

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7. Oh Dear!
   Launched February 2018
   More than 80 million checks performed
   ± 200 paying customers
   ± 1 500 EUR monthly revenue
   What?
   

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8. Product demo
   

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9. Why and how
   

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10. Oh Dear!
    Other tools either:
    • do too much
    • confusing
    • ugly
    • expensive
    Why?
    

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11. Oh Dear!
    Oh Dear! aims to be
    • beautiful, easy to use
    • no feature bloat
    • built with companies like Spatie in mind
    • easy price structure
    Pro-tip: build something for yourself
    Why?
    

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12. Oh Dear!
    Competitors
    There are a lot of competitors out there
    Doesn't really matter
    Finding your audience
    Pro-tip: focus on what your audience finds important
    

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13. Oh Dear!
    Already had a lot of things in the open source space
    First meetings in August of 2017
    Started building September 2017
    Pro-tip: start a mailing list
    Process
    

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14. Oh Dear!
    First working version late November 2017
    Tested with sites belonging to Spatie & Nucleus customers
    Invited some close friends
    Launched in beta February 2018
    About 10% - 15% conversion from our mailing list
    Pro-tip: don't be afraid to launch
    Launch
    

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15. Oh Dear!
    Dividing the workload
    Mattias: SSL knowledge + customer support
    Freek: coding
    Laravel Spark took care of the boring stuff
    Design: outsourced to Spatie
    Pro-tip: team up with someone
    Process
    

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16. Oh Dear!
    Mailing list
    Discount codes
    Code snippets on Twitter
    Doing talks
    Pro-tip: provide value in your marketing
    Marketing
    

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17. Oh Dear!
    Marketing
    

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18. Oh Dear!
    Marketing
    

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19. Oh Dear!
    Main web server at Nucleus
    Uptime sattelites: DO and Vultr servers
    Sentry
    Gmail
    GitLab
    Pro-tip: use services you know and love
    Services used
    

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20. Code Dive
    

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21. Documentation
    https://ohdearapp.com/docs
    

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22. PHP SDK
    https://github.com/ohdearapp/ohdear-php-sdk
    

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23. Laravel webhooks integration
    https://github.com/ohdearapp/laravel-ohdear-webhooks
    

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24. Future plans
    No new checks
    Nova tool
    Bring documentation to the next level
    Crawlers running on satellite servers
    

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25. Try it out!
    Free trial for 10 days
    https://ohdear.app/register
    

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26. Thank you
    https://speakerdeck.com/freekmurze/ohdear-php-limburg
    https://twitter.com/i/moments/949273295635079168
    https://joind.in/talk/c4bfd
    https://ohdearapp.com
    @freekmurze
    

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27. Q&A
    

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