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INSIGHTSを紡ぐ強力なコンパス”具体と抽象”思考を使いこなそう

 INSIGHTSを紡ぐ強力なコンパス”具体と抽象”思考を使いこなそう

【オンライン参加(zoom)限定セミナー】
https://popinsight.jp/seminar/detail.php?id=159
https://popinsight.connpass.com/event/180703/

UXリサーチを学ぶ!ポップンチャンネル
【Part1】https://youtu.be/2DUmIC38L0I
【Part2】https://youtu.be/vwj5G6b4l0s

Futoshi Mizuno

July 07, 2020
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Transcript

  1. Senior User Experience Designer at Renault–Nissan–Mitsubishi Alliance. Certified Human Centered

    Design Professional (HCD-netೝఆ ਓؒத৺ઃܭઐ໳Ո) https://www.linkedin.com/in/futoshimizuno/ 2 FUTOSHI MIZUNO
  2. ΠϯαΠτ͸ࣄ࣮Λ๰͗ͳ͕Β௫Ήຊ࣭ ར༻ऀͷจ຺ʹ͓͚Δੜ׆ͦͷ΋ͷ ؍࡯΍ΠϯλϏϡʔͰݟͯɺฉ͍ͯ ͖ͨ͋ΒΏΔࣄ࣮ INSIGHTS FINDINGS FACTS CONTEXT1 CONTEXT2 CONTEXT3

    FACTS,ͦͷࣄ࣮͔ΒΘ͔ͬͨ͜ͱ ओ؍తͳղऍʹ΋ͱͮ͘ൃݟ ͦͷߦಈ΍ൃݴͷഎܠʹ͋ΔՁ஋؍΍ຊ ࣭తχʔζΛදݱͨ͠Ծઆ ۩ମత ந৅త 16
  3. INSIGHTS FINDINGS FACTS CONTEXT1 CONTEXT2 ۩ମత ந৅త ੡඼/αʔϏε1ͷ ར༻ମݧ ੡඼/αʔϏε2ͷ

    ར༻ମݧ ੡඼/αʔϏε3ͷ ར༻ମݧ 1͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ 2͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ 3͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ ʓʓ͢Δͱˎˎͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕΔ ˚˚͢Δͱ˖˖ͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕͳ͍ ମݧΛ௨ͯ͠ʓʓ ͕ಘΒΕΔՁ஋ ମݧΛ௨ͯ͠˖˖ ͕ಘΒΕΔՁ஋ CONTEXT3… UXσβΠϯͷڭՊॻɿ҆౻ণ໵ઌੜ ମݧՁ஋͸࠷΋ॏཁͳ৘ใ 18
  4. ۩ମత ந৅తɿମݧՁ஋ ੡඼/αʔϏε1ͷ ར༻ମݧ ੡඼/αʔϏε2ͷ ར༻ମݧ ੡඼/αʔϏε3ͷ ར༻ମݧ 1͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ

    2͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ 3͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ ʓʓ͢Δͱˎˎͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕΔ ˚˚͢Δͱ˖˖ͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕͳ͍ ମݧΛ௨ͯ͠ʓʓ ͕ಘΒΕΔՁ஋ ମݧΛ௨ͯ͠˖˖ ͕ಘΒΕΔՁ஋ UXσβΠϯͷڭՊॻɿ҆౻ণ໵ઌੜ ϢʔβʔʹͱͬͯͷߦҝͷՁ஋ ʹخ͠͞ͷݯઘ ྦྷੵతUX ϢʔβʔʹͱͬͯͷϞϊͷҙຯ Έ͔ͣΒͷମݧΛ௨ͯ͠ܗ੒͞ΕͨߦҝͷՁ஋ΛମݧՁ஋ 19
  5. 38 ந৅Խ 1 2 Կ͔ͱԿ͔ͷؔ܎ੑΛΈΔ͜ͱ શମΛ၆ᛌ͢Δ͜ͱ 3 ·ͱΊͯҰͭʹ͢Δ͜ͱ 4 ͻͱ͜ͱͰ͋ΒΘ͢͜ͱ

    5 ࢥ͍੾ࣺͬͯͯΔ͜ͱ 6 ݴޠԽɹਤղԽ͢Δ͜ͱ WHYΛ໰͍ɺࣄ࣮Λऔࣺબ୒ͯ͠ຊ࣭ʹͤ·Δ͜ͱɻ ͦΕΛؔ܎ੑ΍ߏ଄ʹ഑ྀͯ͠Ұͭʹ·ͱΊҰݴͰද͢͜ͱɻ
  6. 41 1 2 HowΛ໌Β͔ʹ͢Δ͜ͱ બ୒ࢶΛߜΓࣗ༝౓Λ͛͞Δ͜ͱ 3 ਺ࣈ΍ݻ༗໊ࢺʹ͢Δ͜ͱ 4 5 ஌ࣝ΍৘ใྔΛۦ࢖͢Δ͜ͱ

    ৄࡉԽ͢Δ͜ͱ ۩ମԽ ந৅ԽͰಘ͔ͭΜͩຊ࣭Λ΋ͱʹɺHowΛ໌Β͔ʹ͢Δ͜ͱɻ ৄࡉԽ͠ɺ࠷ऴతʹ࣮ߦ͢Δ͜ͱɻ
  7. 54 ந৅Խ 1 2 Կ͔ͱԿ͔ͷؔ܎ੑΛΈΔ͜ͱ શମΛ၆ᛌ͢Δ͜ͱ 3 ·ͱΊͯҰͭʹ͢Δ͜ͱ 4 ͻͱ͜ͱͰ͋ΒΘ͢͜ͱ

    5 ࢥ͍੾ࣺͬͯͯΔ͜ͱ 6 ݴޠԽɹਤղԽ͢Δ͜ͱ WHYΛ໰͍ɺࣄ࣮Λऔࣺબ୒ͯ͠ຊ࣭ʹͤ·Δ͜ͱɻ ͦΕΛؔ܎ੑ΍ߏ଄ʹ഑ྀͯ͠Ұͭʹ·ͱΊҰݴͰද͢͜ͱɻ
  8. 55 1 2 HowΛ໌Β͔ʹ͢Δ͜ͱ બ୒ࢶΛߜΓࣗ༝౓Λ͛͞Δ͜ͱ 3 ਺ࣈ΍ݻ༗໊ࢺʹ͢Δ͜ͱ 4 5 ஌ࣝ΍৘ใྔΛۦ࢖͢Δ͜ͱ

    ৄࡉԽ͢Δ͜ͱ ۩ମԽ ந৅ԽͰಘ͔ͭΜͩຊ࣭Λ΋ͱʹɺHowΛ໌Β͔ʹ͢Δ͜ͱɻ ৄࡉԽ͠ɺ࠷ऴతʹ࣮ߦ͢Δ͜ͱɻ