Upgrade to Pro — share decks privately, control downloads, hide ads and more …

INSIGHTSを紡ぐ強力なコンパス”具体と抽象”思考を使いこなそう

 INSIGHTSを紡ぐ強力なコンパス”具体と抽象”思考を使いこなそう

【オンライン参加(zoom)限定セミナー】
https://popinsight.jp/seminar/detail.php?id=159
https://popinsight.connpass.com/event/180703/

UXリサーチを学ぶ!ポップンチャンネル
【Part1】https://youtu.be/2DUmIC38L0I
【Part2】https://youtu.be/vwj5G6b4l0s

Futoshi Mizuno

July 07, 2020
Tweet

More Decks by Futoshi Mizuno

Other Decks in Design

Transcript

  1. Senior User Experience Designer at Renault–Nissan–Mitsubishi Alliance. Certified Human Centered

    Design Professional (HCD-netೝఆ ਓؒத৺ઃܭઐ໳Ո) https://www.linkedin.com/in/futoshimizuno/ 2 FUTOSHI MIZUNO
  2. ΠϯαΠτ͸ࣄ࣮Λ๰͗ͳ͕Β௫Ήຊ࣭ ར༻ऀͷจ຺ʹ͓͚Δੜ׆ͦͷ΋ͷ ؍࡯΍ΠϯλϏϡʔͰݟͯɺฉ͍ͯ ͖ͨ͋ΒΏΔࣄ࣮ INSIGHTS FINDINGS FACTS CONTEXT1 CONTEXT2 CONTEXT3

    FACTS,ͦͷࣄ࣮͔ΒΘ͔ͬͨ͜ͱ ओ؍తͳղऍʹ΋ͱͮ͘ൃݟ ͦͷߦಈ΍ൃݴͷഎܠʹ͋ΔՁ஋؍΍ຊ ࣭తχʔζΛදݱͨ͠Ծઆ ۩ମత ந৅త 16
  3. INSIGHTS FINDINGS FACTS CONTEXT1 CONTEXT2 ۩ମత ந৅త ੡඼/αʔϏε1ͷ ར༻ମݧ ੡඼/αʔϏε2ͷ

    ར༻ମݧ ੡඼/αʔϏε3ͷ ར༻ମݧ 1͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ 2͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ 3͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ ʓʓ͢Δͱˎˎͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕΔ ˚˚͢Δͱ˖˖ͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕͳ͍ ମݧΛ௨ͯ͠ʓʓ ͕ಘΒΕΔՁ஋ ମݧΛ௨ͯ͠˖˖ ͕ಘΒΕΔՁ஋ CONTEXT3… UXσβΠϯͷڭՊॻɿ҆౻ণ໵ઌੜ ମݧՁ஋͸࠷΋ॏཁͳ৘ใ 18
  4. ۩ମత ந৅తɿମݧՁ஋ ੡඼/αʔϏε1ͷ ར༻ମݧ ੡඼/αʔϏε2ͷ ར༻ମݧ ੡඼/αʔϏε3ͷ ར༻ମݧ 1͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ

    2͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ 3͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ ʓʓ͢Δͱˎˎͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕΔ ˚˚͢Δͱ˖˖ͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕͳ͍ ମݧΛ௨ͯ͠ʓʓ ͕ಘΒΕΔՁ஋ ମݧΛ௨ͯ͠˖˖ ͕ಘΒΕΔՁ஋ UXσβΠϯͷڭՊॻɿ҆౻ণ໵ઌੜ ϢʔβʔʹͱͬͯͷߦҝͷՁ஋ ʹخ͠͞ͷݯઘ ྦྷੵతUX ϢʔβʔʹͱͬͯͷϞϊͷҙຯ Έ͔ͣΒͷମݧΛ௨ͯ͠ܗ੒͞ΕͨߦҝͷՁ஋ΛମݧՁ஋ 19
  5. 38 ந৅Խ 1 2 Կ͔ͱԿ͔ͷؔ܎ੑΛΈΔ͜ͱ શମΛ၆ᛌ͢Δ͜ͱ 3 ·ͱΊͯҰͭʹ͢Δ͜ͱ 4 ͻͱ͜ͱͰ͋ΒΘ͢͜ͱ

    5 ࢥ͍੾ࣺͬͯͯΔ͜ͱ 6 ݴޠԽɹਤղԽ͢Δ͜ͱ WHYΛ໰͍ɺࣄ࣮Λऔࣺબ୒ͯ͠ຊ࣭ʹͤ·Δ͜ͱɻ ͦΕΛؔ܎ੑ΍ߏ଄ʹ഑ྀͯ͠Ұͭʹ·ͱΊҰݴͰද͢͜ͱɻ
  6. 41 1 2 HowΛ໌Β͔ʹ͢Δ͜ͱ બ୒ࢶΛߜΓࣗ༝౓Λ͛͞Δ͜ͱ 3 ਺ࣈ΍ݻ༗໊ࢺʹ͢Δ͜ͱ 4 5 ஌ࣝ΍৘ใྔΛۦ࢖͢Δ͜ͱ

    ৄࡉԽ͢Δ͜ͱ ۩ମԽ ந৅ԽͰಘ͔ͭΜͩຊ࣭Λ΋ͱʹɺHowΛ໌Β͔ʹ͢Δ͜ͱɻ ৄࡉԽ͠ɺ࠷ऴతʹ࣮ߦ͢Δ͜ͱɻ
  7. 54 ந৅Խ 1 2 Կ͔ͱԿ͔ͷؔ܎ੑΛΈΔ͜ͱ શମΛ၆ᛌ͢Δ͜ͱ 3 ·ͱΊͯҰͭʹ͢Δ͜ͱ 4 ͻͱ͜ͱͰ͋ΒΘ͢͜ͱ

    5 ࢥ͍੾ࣺͬͯͯΔ͜ͱ 6 ݴޠԽɹਤղԽ͢Δ͜ͱ WHYΛ໰͍ɺࣄ࣮Λऔࣺબ୒ͯ͠ຊ࣭ʹͤ·Δ͜ͱɻ ͦΕΛؔ܎ੑ΍ߏ଄ʹ഑ྀͯ͠Ұͭʹ·ͱΊҰݴͰද͢͜ͱɻ
  8. 55 1 2 HowΛ໌Β͔ʹ͢Δ͜ͱ બ୒ࢶΛߜΓࣗ༝౓Λ͛͞Δ͜ͱ 3 ਺ࣈ΍ݻ༗໊ࢺʹ͢Δ͜ͱ 4 5 ஌ࣝ΍৘ใྔΛۦ࢖͢Δ͜ͱ

    ৄࡉԽ͢Δ͜ͱ ۩ମԽ ந৅ԽͰಘ͔ͭΜͩຊ࣭Λ΋ͱʹɺHowΛ໌Β͔ʹ͢Δ͜ͱɻ ৄࡉԽ͠ɺ࠷ऴతʹ࣮ߦ͢Δ͜ͱɻ