"Meaningful" over "Useful" to the future mobility

2230ce5f114a5ffa7889acc93b7be1f0?s=47 Futoshi Mizuno
November 27, 2019

"Meaningful" over "Useful" to the future mobility

「UX×キャリア」をテーマに語り合うイベント、UX Potato vol.10でおはなししたスライドです。

■イベント概要
https://uxpotato.connpass.com/event/154603/?fbclid=IwAR2wdJ1K8Gnlc3JVwlXTY2u5H-yXqQ9PPVp8-ARSbMazCCNsXedgQ11RI4w

■Twitter-timeline #uxpotato
https://twitter.com/hashtag/uxpotato?src=hashtag_click

2230ce5f114a5ffa7889acc93b7be1f0?s=128

Futoshi Mizuno

November 27, 2019
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Transcript

  1. "Meaningful" over "Useful" to the future mobility FUTOSHI MIZUNO NISSAN

    MORTOR CORPORATION Global User Experience Design Management Group, Software and User Experience Development Department Connected Car and Services Engineering Division - モビリティ新時代におけるUXResearcherの問い - Photo by Albin Berlin
  2. FUTOSHI MIZUNO Senior User Experience Designer at Renault–Nissan–Mitsubishi Alliance. Certified

    Human Centered Design Professional(HCD-net認定 ⼈間中⼼設計専⾨家) https://www.linkedin.com/in/futoshimizuno/
  3. None
  4. Connectivity Autonomous Drive Shared Electrification New Mobility

  5. Meaningful over Useful What is the "Meaning" of “AUTONOMOUS" ”ELECTRICITY”

    and “CONNECTED” for the Society, for us...? Photo by Roberto Nickson
  6. Hands-Off Drive! Autonomous Drive? Photo by Roman Pohorecki So… What?

  7. “If I had asked people what they wanted, they would

    have said faster horses.” - Henry Ford - Photo byWikiImages
  8. INCREMENTAL(連続的、漸進的) RADICAL(⾮連続的、撹乱的) From Incremental Design To “RADICAL” Design Evolve things

    incrementally that exist now. (今あるものを進化させてきたアプローチ) ”SOLUTION”
  9. INCREMENTAL(連続的、漸進的) RADICAL(⾮連続的、撹乱的) GAP From Incremental Design To “RADICAL” Design Evolve

    things incrementally that exist now. (今あるものを進化させてきたアプローチ) Envision and create things radically that don't exist yet. (まだ”ない”モノを創るアプローチ) ”SOLUTION” ”MEANING”
  10. Photo by Daria Shevtsova DEVELOP SOLUTIONS AS MENTIONED…

  11. CONCRETE ABSTRACT ANALYSIS SYNTHESIS UNDERSTAND & CLARIFY CONTEXT OF USE

    DEFINE VALUE OF EXPERIENCE BASED ON THE INSIGHTS IDEATE SOLUTIONS TO MEET VALUE OF EXPERIENCE DEVELOP SOLUTIONS TO IMPLEMENT VALUE OF EXPERIENCE Photo by Daria Shevtsova
  12. Meaningful over Useful What is the "Meaning" of your products

    for the Society, for us...? Photo by Aleksandar Pasaric
  13. Photo by Pixabay Smile!

  14. THANK YOU FOR YOUR ATTENTION!