Where did all the gingers go?

When you're applying to Hyper Island, they get you to fill in all the usual forms, but also to do a 'Creative Task'. They don't set what it should be, just some topics to pick from - this time it was the job market, the music industry, and the one I went for - sustainability.

Transcript

1. WHERE DID ALL THE GINGERS GO? Darcie Graham - Creative Task
2. World, we have a problem...
3. World, we have a problem...
4. World, we have a problem...
5. World, we have a problem...
6. World, we have a problem...
7. THE gingers are disappearing...
8. “Some experts warn they could be gone as early 2060” http://www.dailymail.co.uk/sciencetech/article-476430/Redheads-extinct-100-years.html
9. CARROT-TOP, gin uracells, carr Ginge, red, FREc fanta pants, Irn NICKNAMES we can cope with, BUT EXtinction?
10. that’s not cool.
11. gingers, we need a plan
13. THERe are still gingers left, just not many
14. less than 2% of the world’s population
16. we need to go get them
17. part one: Rally the troops
18. This is serious business
19. DEPARTMENT OF GINGER PRESERVATION & PROMOTION Europe based organisation, due to high concentration of gingers in Ireland and Scotland. DGPP’s remit is to kick-start awareness of ginger’s imminent extinction through high profile projects, as well as working to back smaller initiatives for promotion of same.
20. gingers are out there - find them
21. GINGER RECOGNITION Face recognition is so last year. The DGPP develops ginger recognition software, and trawls the internet & social networks for friends, temporarily logging their contact details as it goes. @ @ @ @ @ @
22. WELCOME We make contact with the gingers via the Ginger Recognition software. If the ginger does not respond, or does not want us to look after their hair, then we delete their details. Hello. we’d like to look after your hair. ginger@wefoundyourpictureontheinternet.com
23. THE GINGER PRESERVATION & PROMOTION NETWORK Gingers who do respond can join the Ginger Preservation & Promotion Network. They can talk to each other about nicknames, trying not to become extinct, and get special perks like discounts on sun screen.
24. HELP FOR NON-GINGERS There are lots of people who are not already gingers - we can help them too. Through the GPPN, we’ll pair up lucky brunettes, blondes and other hairs with a lovely ginger hairdresser for a FREE ginger dye job. They cannot help us make more gingers, but they can help the world look nicer. we do not discriminate
25. part TWO: ginger takeover
26. DGPP will organise parties for the gingers
27. how will the gingers know where to find the parties?
28. REDar REDAR DGPP will develop an app which allows the department to tell gingers if they are near a ginger party, or near other gingers using REDAR. Soon REDAR will become so popular, that it’s technology will be snapped up by Google, foursquare, gowalla and you know who...
29. REDar FOrmerly known as REDAR facebook sees the success, and after a high profile merger, becomes REDAR - formerly known as facebook. Lots of gingers use it to meet up and talk all the time, and the DGPP can now take a rest as REDAR makes loads and loads of money.
30. part Three: multiply
31. MULTIPLY? WHAT?
32. well, the dgpp can only do so much...
34. AH yes i see, we’re saving gingers from extinction
35. but what if the gingers are shy?
36. DGPP TV With the success of REDAR, the DGPP haven’t had to worry about getting gingers to meet, so they’ve been busy making helpful films for gingers who are shy. Gingers who aren’t shy also share their own videos, and soon there are thousands. Tips and tricks include chat up lines, sunscreen application techniques, and other things that we’re not going to tell you about. ? ? ? ? ? ? ? ? PLAY
37. A BABY GINGER!
38. SUCCESS!
39. @ @ @ @ @ @ REDar ? ? ? ? ? ? PLAY DGPP SUCCESS! The combined approach of search, mobile and video has saved the gingers from extinction! Digital can save the world!
40. Thanks!