What Urban Planning Can Teach Us About Social Business Design

Presented at Enterprise 2.0 in Santa Clara on November 16, 2011 - Thomas Vander Wal (@vanderwal) and Gordon Ross (@gordonr). A co-presentation focussing on what the corpus of urban planning can help to better understanding of not only how humans interact at scale, but how to best set the bar for where our social platforms must head in the near future and provide better enablement for embracing how humans are social.

Transcript

1. What Urban Planning Can Teach Us About Social Business Design Gordon Ross & Thomas Vander Wal Enterprise 2.0 Conference :: Santa Clara, CA :: November 2011
2. Who is Thomas?
9. I NY
34. Design  Genre Output Symbolic  &  Visual  Communica9ons Typography  &  adver9sing,  books,   magazines,    film,  photography,  television,   computer  graphics,  visual  designs  for   websites  (domain  of  graphic  designers) Material  Object Everyday  “products”:  clothing,  domes9c   objects,  tools,  instruments,  machinery,   vehicle  (domain  of  industrial  designers) Ac9vi9es  and  Organized  Services Logis9cs,  opera9ons,  schedules,   bureaucracies,  cause  and  effect  systems   (domain  of  management,  process   engineers,  bureaucrats) Complex  Systems  or  Environments  for   Living,  Working,  Playing,  and  Learning Buildings,  structures,  streets,   neighbourhoods,  towns,  ci<es  (domain  of   urban  planners,  architects,  systems   engineers) Source: Wicked Problems in Design Thinking, Richard Buchanan; Margolin, V., & Buchanan, R. (1995). The Idea of Design. Cambridge: MIT Press
38. (Karl) (Fred) MARXISM TAYLORISM
39. Planning is the guidance of future action - John Forester
40. Planning is described as a forward looking activity that selects from the past those elements that are useful in analyzing existing conditions and form a vantage point of the future; the changes that are thought to be desirable and how they might be brought about. - John Friedmann
41. Planning attempts to link scientific and technical knowledge to actions in the public domain. Planning is concerned with making decisions and informing actions in ways that are socially rational. - John Friedmann
42. KNOWLEDGE ACTION PUBLIC DOMAIN
43. KNOWLEDGE ACTION PUBLIC DOMAIN SOCIETY
44. KNOWLEDGE ACTION PUBLIC DOMAIN SOCIETY SOCIAL BUSINESS
45. KNOWLEDGE ACTION SOCIAL BUSINESS
46. THE PITCH
47. the practice of social transformation is planning
48. E2.0 / Social Biz is about the social transformation of work
49. you are planners* *note: you just don’t know it yet
50. 1 MANIPULATIVE KNOWLEDGE
51. 2 APPRECIATIVE KNOWLEDGE
53. Social Scaling
54. InfoCloud Solutions, Inc. - 2011 Scaling and Functionality People Participating # of Objects in System A A - Personal Use B B - Serendipity C C - Mature Social Tool D D - Complex Social System
55. Dave Snowden’s Cynefin Framework
57. Physical Social Scaling
58. InfoCloud Solutions, Inc. - 2011 Scaling of Human Settlements # of People Land Size A A - Hamlet B B - Village C C - Town D D - City
59. Santana Row
62. Lessons of Physical Social Scaling
63. Cruise Director / Community Leader
64. • Sharer • Lurker • Writer / Creator • Editor • Curator • Connector • Synthesizer • Theorizer • Mitigator • Negotiator • Contextualizer • Interloper • Infovore • Learner • Monitor • Councilor • Gossip • Critic • Expert • Broadcaster / Rebroadcaster Social Roles
65. Simple :: Blocks
66. Complicated :: Grids
67. Complex :: Fractals
68. Social Comfort
69. Social Comfort with People
70. Social Comfort with Tools
71. Social Comfort with Content
72. Paving Emergent Paths
73. SPACE vs PLACE
74. SPACE = GEOMETRY PLACE = EXPERIENCE
76. THE CITY IS NOT A TREE
79. SAFE FAIL vs FAIL SAFE
82. UTOPIAN VISIONS OF THE FUTURE
86. THE MAP IS NOT THE TERRITORY (aka MIND THE PLATONIC FOLD)
90. Thank you! Gordon Ross & Thomas Vander Wal @gordonr @vanderwal