AWS StartUp Day - Data-Driven Product Management at Scale

Transcript

1. Data-Driven Product Management at Scale Shaun Pearce - CTO Nicolas Hemidy - Product Manager
2. We make cooking at home simple, straightforward and fun. We deliver a box of wholesome ingredients in exact proportions with step-by-step recipe cards. What does Gousto do?
3. Personalised menu 30 recipes per week Reduced lead times by 60% 7 delivery days per week Introduced evening delivery
4. Radishes How do we organise ourselves? Haricots Carrots Mushrooms Artichokes Potatoes The technical components the team builds and maintains in order to expose those features Comp. The features the team needs to develop and maintain in order to effect their metrics Features A way to easily measure the team effectiveness in progressing their mission Metrics Why does the team exist and what are they trying to achieve? Mission = Test Learn Refine Radishes Product Owner Engineers Agile Coach Team Data Analyst Gousto Squads
5. How did we start?
6. Start simple Customers Product Owner 3rd party testing platform Configure test & analyse results Get recipes Display modified page Recipe Service R Microservices Send metrics Get variant (JS)
7. Start simple, fail fast, learn quickly +12% CTR VS
8. Top tips... (when starting out) Be prepared Top of funnel first Mind your tools
9. What if we wanted to do more comprehensive testing?
10. Hypothesis: More veg = happier customers..
11. Boxes not (only) bits Change box content? Consistent experience? Forecast food? Measure retention?
12. We need a more capable test platform
13. Analytics Platform Gousto’s test platform Customers Product Owner Menu variation Configure test Event stream Display modified page Redshift EMR S3 Collector Content Platform Recipe Service R Experiment Service Analyse results
14. Top tips... (when doing more comprehensive testing) Focus on measuring behaviour Think about the cross device experience Mind performance
15. We’re hiring twitter: @GoustoTech blog: techbrunch.gousto.co.uk apply: gousto.co.uk/jobs