Designing a Startup

DC Dribbble Meetup presentation on the experiences I've had building the brand, product and internal design culture at TrackMaven.

Transcript

1. Hello DC Dribbblers! Designing a startup
2. Laura McGuigan VP, Design Maven at TrackMaven dribbble.com/trackmaven @grafxnerd dribbble.com/grafxnerd
3. What I’ll ramble about What’s TrackMaven? ! Why you might join a startup ! Facets of design at a startup + the helpful skills to go with it ! Building design as a core value
4. TrackMaven
6. very stump so tongue much ears
11. Why leave that “cushy” agency job?
12. Ownership. And all the craziness that goes along with it.
13. Freedom. And the need to focus on what’s important.
14. Challenge. You need me to do what, by when?
15. My goals when I joined
16. (photos of corgis may or may not have been one)
17. Promote design as a necessary member of the conversation.
18. Promote design as a necessary member of the conversation. Having a CEO that values design really helps.
19. Create something to be proud of.
20. Build a better environment for creatives.
21. Designing a startup and the helpful skills to have
22. Brand Personality through copy, illustration, color, style.
23. Give it a personality. Personality = Trust
27. Make it consistent. Goes back to trust.
30. Product Clarity, hierarchy, focus.
31. Understand the problem and simplify it. That means learning the material. And always asking how to improve the relay of information.
33. Then, create systems. Consistency = ease of use + trust
35. There’s more than one way to skin a corgi. And keep your assets, because you never know when you’ll go back to that solution.
37. Be able to communicate. Storytelling.
38. Examples of the design roadmap + tools used for design explanation
39. Invision Prototyping — invisionapp.com
40. Internal Communicating consistency, even internally.
41. Desire to put design at the front. Design everything, show that it’s an important way to communicate information clearly and easily.
44. Self help really helps.. Systems are important internally too.
45. Trevor Mills, Customer Success Maven
46. Do all the things! Multitasking
47. Design as a core value
48. Not a service. We help solve problems.
49. Get involved in all aspects of your startup.
50. Competitive advantage. People appreciate good design.
51. Differentiate + focus your business.
52. Thank you.