Workshop for user research and finding users' context

A UX Workshop for user researcher to practice research goal setting, planning, questionnaire design and interview skills.

Transcript

2. 1111 ӞਧᥝӤ ౯蚤֦藯
3. ᒼ礯๜蛪犋᯿ᥝ ᯿ᥝጱฎ..ᒼ礯胙盅ጱ㺔氂/脁妏
5. 稭蜰褰碻൉㺔/ 砋ᒼ ݢ犥ೌᆙ 獤Ձತڊ֦ጱమဩ, ොဩ Room Code ౯磧盅Ӟ㮆ࢧᒼ
7. Ҫ物֦ጱ獍ݪ磪狶አ䜛Ꮈ绗牫
8. 抑ฎ౯ጱአ䜛牫 磪Ո襑ᥝ౯ጱ叨ߝ๐率牫 አ䜛憽஑౯㮉ጱ叨ߝ磪አ㻟牫 ౯㮉叨ߝࣁ૱䁰Ӥ磪埈凗ێ㻟牫 磪Ոమᥝ౯㮉ጱ叨ߝ㻟牫
9. 抑ฎ౯ጱአ䜛牫 磪Ո襑ᥝ౯ጱ叨ߝ๐率牫 አ䜛憽஑౯㮉ጱ叨ߝ磪አ㻟牫 ౯㮉叨ߝࣁ૱䁰Ӥ磪埈凗ێ㻟牫 磪Ոమᥝ౯㮉ጱ叨ߝ㻟牫 ౯㮉磪狶ԧӞ㮆 Persona 蝫౯㮉ᛔ૩᮷磪蝡㮆襑穩 吚簁, ౯㮉ฎ犥ֵአᘏ傶Ӿஞ狶戔懯 ౯㮉磪蝡犚ۑ胼ฎ加磪ጱ, 磧ਠ碉ጱ, ౯㮉㺔ԧ珏螲ጱՈ, 犢㮉᮷藯䨝
10. Ҫ物傶Ջ讕ᥝ狶አ䜛Ꮈ绗牫
11. Customer Insight & Innovation Funciton Priority Usability Context & Stakeholders’ value 傶Ջ讕ᥝ狶አ䜛Ꮈ绗牫
12. “ People Don't Buy What You Do. They Buy Why You Do It. Simon Sinek
13. 藨Ꭳ㰷独薪 ெ讕叨ኞ岉蚕 ᤈ傶 Users Believe Affect Behavior What you do simply serves as the proof of what you believe.
14. 藨Ꭳ㰷独薪 ᤈ傶 Users Believe Affect Behavior What you do simply serves as the proof of what you believe. ெ讕叨ኞ岉蚕 Usability Value proposition Feel ٍ誢, 盠蝧啻薹 ൉獮眤ݑ 缏ܨӤಋ Design
15. Usability Value proposition Feel ٍ誢, 盠蝧啻薹 ൉獮眤ݑ 缏ܨӤಋ 㵕秚 藨Ꭳ㰷独薪 ᤈ傶 Design Users 藉咳 胼ێ Believe Affect Behavior What you do simply serves as the proof of what you believe. ெ讕叨ኞ岉蚕
17. Ҫ物Ջ讕ฎአ䜛Ꮈ绗牫 re-search
18. 搡௔ ᰁ玕
19. 搡௔ ᰁ玕 why how
20. 薪疗 戔懯 অ猟ߺ愊ௗௗጱ ইຎ౯㮉蝡䰬䛑扗䨝অӞ讨㻟牫
21. 薪疗 我藳 脁妏 襑穩 戔懯 অ猟ߺ愊ௗௗጱ ܻ㬵֦蝡讕狶犋憽஑ௗࠡ ইຎ౯㮉蝡䰬䛑扗䨝অӞ讨㻟牫 ℂՋ讕碻狡樄তጱ珌牫 ٌ䋿ๅమᥝᮎ䰬珆 ฎࢩ傶抑抑抑ᮎ䰬಍蝡䰬ጱࠡ ܻ㬵㺔氂ڊࣁ蝡愊ࠡ
22. 薪疗 我藳 脁妏 襑穩 戔懯 অ猟ߺ愊ௗௗጱ ܻ㬵֦蝡讕狶犋憽஑ௗࠡ ইຎ౯㮉蝡䰬䛑扗䨝অӞ讨㻟牫 ℂՋ讕碻狡樄তጱ珌牫 ฎࢩ傶抑抑抑ᮎ䰬಍蝡䰬ጱࠡ ٌ䋿ๅమᥝᮎ䰬珆 ܻ㬵㺔氂ڊࣁ蝡愊ࠡ
23. 戔懯㺔ܫ ਧ嬝ፓ秂 我藳螂纷 ࢧშ懿袅 Pilot Test 懪ਧ我藳懯向 ၏疗㺔氂
24. አ䜛拻ጱ犋缛ෝ 犢㮉狶ጱ 獮盅ݣ硳䛑 UX Research 101 䨝狶݈磪犋Ӟ䰬ጱ纷ଶ
25. አ䜛ݢ胼䨝拻֦మ肯ጱ ౯మᥝ磪ਂࣁ眤... UX Research 101
26. ᮎ螭我㮆Ј ࠡ牦
27. 㺔ܫ戔懯ܻ㳷 e. 犋ᥝ㺔犢㮉ইຎ֦ጱ叨ߝெ讕䰬, 犢㮉䨝犋䨝揮㻌 d. ݶӞ㮆㺔氂ग़አ犋ݶᶎݻԻ环൉㺔 c. 懿஑አ樄硯௔㺔氂 a. 㺔氂犋癲毆戔缏䁰 b. 㺔ٍ誢咳ኞ螂ጱᤈ傶, 硲Ԫ絑ह
28. 我藳螂纷ဳ఺ b. 犋ᥝॡ狅蚅㺔ܫጱ殼ଧ, 盪茐಩㺔氂㺔ਠ c.矑茐ݑ我ᘏጱࢧᒼ媣媲൉㺔 d. 肗樄ԧᥝ因ᨩ瑿಩ݑ我ᘏ೉ࢧፓ秂Ԇ氂Ӥ a. 虏ݑ我ᘏ眤ک斕誫 (絑ह/ 碻樌/ Ի窕) e. 绚ጮ؊毉䷱磪橕狌, 虏ৼ䕃汜Ӟ䨝㱾 f. 蔭螈眤蘛 g. 盠蝧ࢧშ懿䛂玱訰
29. [娞聜氂] 旰獍碢ই֜ᶎ䌘綰ዳ 戔懯㺔ܫ ਧ嬝ፓ秂 我藳螂纷 ࢧშ懿袅 Pilot Test ၏疗㺔氂
33. ਧ嬝አ䜛矟蝄 10獤楮 ᥝ೗玉ݑ我ᘏጱ礿կ䨝ฎ牫
34. 㺔ܫ戔懯物10獤楮 娞聜玱訰物10獤楮 ֦మᎣ螇犢㮉ጱՋ讕牫 ፓ秂ݑ我ᘏฎ抑牫
35. 我藳҄玱訰物20獤楮 ፓ秂ݑ我ᘏฎ抑牫 ֦㺔کԧ㻟牫 ֦మᎣ螇犢㮉ጱՋ讕牫 ݑ我ᘏࢧᒼ஑ڊ㬵㻟牫
36. ݶቘஞ瑿瑽 㺔氂ӕ㵕秚 ᤈ傶ӕ๗盃
37. Believe & Think & Feel? Said? Heard ѿ saw? did? pain? gain? 犥獮ጱᆙ粙ਂࣁ礰秚愊, 䌕槹磪Ӟ㮆བฎ硯ᆙ粙ጱ, አ䲆礯䄸獤ྯӞ稞ጱڊ蝿, ࢧ疑૪妿䷱磪ٚአ襎脲ԧ, Ꭳ螇ࣁᏝ繕愊, 疰Ӟፗ䷱磪樄㬵፡. ᛔ૩胼碉ቘঅᆙ粙ጱፘ罏app 蚤疑Ոੜ碻狡ᆙ粙, ฎথট㮉وݶጱࢧ䛂, ԏ獮奾৒ጱ碻狡磪碉ቘ౮皃๜, 磪碻狡䨝೭蚏㬵፡Ӟӥ 蚤疑ՈӞ蚏ڊ݄粬ਧጱԆ氂(ኞ෭)಍䨝ೌᆙ, 妃य़蟂獤ฎೌੜ਎ৼ ෭ଉ蚤聅觬. 碻طੜ੻᩻ො׎ጱ, 盄ଉ樄㬵፡, 犋ਧ๗Ӥ㯽ᆙ粙, ฎ Ӟ㮆盄অጱ౮裾夵袅 憽஑㻌縄ፘ秚ᥝ䋊ٚ揮಍犋䨝窚揲桽, 犖 ொ揮ԧ睱஑癲 ಋ秚਻ᰁ犋䄪, ಍మکᥝ猋犩, 笕ԧ䞳犋஑ᥝ೴ᆙ粙㳫 獍ݪݶԪӞ蚏肞訇, ڊ蝿, 磪Ӟ㮆Ոᥝ揗揣硩褸य़疑ጱᆙ粙, 磪犚አUSB妔, 磪犚አSDܜ, 磧盅㶓碉籞ط繕妔य़疑౲ਂࣁ獍ݪᏝ繕 ੜ਎ጱᆙ粙, አ碻طੜ੻蚤聲獍獤Ձ牧 䨝ᥝ ൉蠣聲獍碝ीᆙ粙 ፡ٌ犢疑裾አ㻌縄ೌጱ盄玭疏, 悚嬜眶ጱ ಋ秚犋憎, ᆙ粙᮷犋憎ԧ, ڊ㾴獮䨝猋犩ᆙ粙 碉ቘᆙ粙ฎ傶ԧੜ਎ৼ犥盅ݢ犥፡, . ፡蚏㬵ᛔ簁ጱݳᆙ ݢ犥猋犩ᆙ粙ࣁ襇ᒒ, 螭䷱磪አ螂, 匍ࣁݞ聲獍䒻盜 猋犩, 磪ݶԪ獤Ձጱᆙ粙䨝硯ࣁdropbox Claire, 36 犥獮 碉ቘᆙ粙螲፡螲碉ቘॡ臺碻樌ԧ ಋ秚ೌጱ螭磪ฎ傶ԧ狶memo 猋犩অጱ嘦藨眤 ก嘦ጱፓጱ ݢ犥墋㻌ਂ玲ጱፗ憽 犋ฎಅ磪ᆙ粙᮷磪裾๗఺嬝 粬ਧ䌘虡ጱ裾๗蝫奾 獺蝨ݚӞ圵䌕禂眤ጱ倵薩誢涢 ਻ฃ獤ஞ磧盅叨ኞጱഃರ眤 襑ᥝ叨ኞ㵕秚಩ᆙ粙 碉ݳ蚏㬵 ᆙ粙ᓕቘ
38. 脁妏၏疗 ፓ秂ݑ我ᘏ犢㮉ࣁԒՋ讕牫 犢㮉傶ԧ蝡犚Ԫ眐狶ԧՋ讕牫 抑胼୽段犢㮉蝡讕狶, 犋蝡讕狶牫 犢㮉磪Ջ讕藬ࢩ/ 㵕秚/ وݶዳ讨/ ᇄ讨牫
39. 叨ߝ㰷独ਧ֖ አӞݙ扖藯ก叨ߝ藗穩牫
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