Social Media - How To Use It To Attract More

Social Media - How To Use It To Attract More

Teaching people what social media is available to promote your Toastmasters club, and providing some tips and tricks that can be used on all social network sites.

Presented as part of workshops teaching Toastmasters how to succeed with their club open house.

© Gregory Hammond. All images are copyright of their respective owner.

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Gregory Hammond

September 15, 2018
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Transcript

  1. 1.

    SOCIAL MEDIA – HOW TO USE IT TO ATTRACT MORE

    FOR DISTRICT 60 TOASTMASTERS PRESENTED BY GREGORY HAMMOND (VP OF PR FOR AJAX-PICKERING TOASTMASTERS)
  2. 2.

    INTRODUCTION (BRIEF) •I joined Toastmasters in October 2017 •Currently I

    run Gregory J Development •I’m the VP of PR for Ajax-Pickering Toastmasters
  3. 3.

    WHAT IS SOCIAL MEDIA? • “Forms of electronic communication (such

    as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content.” • Facebook, Twitter, Instagram, Website, YouTube, etc…
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    YOU WANT TO KNOW HOW TO USE IT TO ATTRACT

    MORE? •Nothing is guaranteed – any social network can change overnight and all the work you did to build up the “community” can disappear •But there are somethings you can do to attract more guests.
  6. 6.

    CONSISTENT POSTING •All social networks love if you post consistently.

    •Don’t post just for the sake of posting. •Could post winner of table topics (as an example).
  7. 7.

    DON’T JUST USE TEXT •The people reading are human too.

    •Video is an awesome way to get attention.
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    ASK QUESTIONS / GIVE A REASON TO ENGAGE •If someone

    is engaged then many social networks will show your content more often. •Examples: polls, live video, or simply ask a question.
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    DO SOMETHING DIFFERENT •How is your club different than another

    club? •What does your club do well? •How is your club standing out? •What does your club do different?
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    POST EVERYTHING PUBLICLY •There may be people who follow your

    club but don’t attend just yet…. •If someone likes or comments on a public post then their friends will see it.
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    HAVE A GREAT WEBSITE •FreeToasthost or WordPress for Toastmasters are

    the 2 most popular. •Is the website telling people what they need to know? •Is it easily found via Google? What happens when you google your club name?
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    FACEBOOK, WHAT WORKS BEST? •Some clubs have a facebook page

    and some have a group, use whatever works best for you. •Don’t make it your primary method of communication.
  15. 16.

    TWITTER, SHOULD WE USE IT? •It depends on your club.

    •Try it for a while and see. If no engagement then delete the account and move on to another social network.
  16. 17.

    LINKEDIN, JUST FOR WORK? •LinkedIn is mostly for work, so

    mostly works for corporate clubs. •May work for your club if your club members mostly use LinkedIn.
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    INSTAGRAM, PHOTOS AND SHORT VIDEOS? •Photos and 60 second videos.

    •Majority of users use Instagram app, so make sure your website looks good on a phone before using Instagram.
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    YOUTUBE, JUST VIDEOS. •Do you already record speeches? •Do you

    have permission from the presenter? •Do you have someone who can edit & upload the videos?
  19. 20.

    PINTEREST, JUST PICTURES •250m people use Pinterest every month •80%

    of people on Pinterest use our mobile app •70% of users are Women (30% Men)
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    REDDIT. •A subreddit for area (one for toastmasters, one for

    public speaking, one for movies) •Less people on reddit, but you may come across people who only have a reddit account. •You can sort the posts (hot, new, top)
  21. 23.

    SNAPCHAT, FOR THE YOUNG AT HEART? •60% of users are

    under 25 •Average time spent per user daily: 30+ minutes
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    WHEN IS THE RIGHT TIME TO POST? •It depends on

    when your members and/or guests are online •Done by trial and error •There is no right or wrong time.
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    JAB, JAB, JAB, RIGHT HOOK? •Give, give, give, then ask…

    •Don’t keep telling people to come, sometimes they just want to see before they do.