Building Habit Forming Products

Transcript

1. Gregory Onyeahialam UX Designer | Budding Entrepreneur| Problem Solver
2. Building Habit Forming Products
3. We are Hooked!!! • Seventy-nine percent of smartphone owners check their device within fifteen minutes of waking up every morning. • A 2011 university study suggested people check their phones thirty- four times per day.
4. In Business, First to Mind Wins
5. Building Habits “Habits are behaviours that happen with little or no conscious effort.”
6. How can we create habits around our products? The HOOK model Hook model describes an experience designed to connect the users problem to a solution frequent enough to form a habit. 1. Trigger 2. Action 3. Variable Reward 4. Investments
7. Habits drive business growth Determine the habit forming potential of your business. (Graph of Frequency Vs Utility) •Frequency - how often a behaviour occurs. •Perceived Utility – how useful or rewarding the behaviour is in the users mind over alternative solutions.
8. 1. Trigger “Triggers cue users to take action” We have, External Triggers – tell users what to do next by placing info within the users environment. Internal Triggers - tell users what to do next through association stored in the user’s memory.
9. 2. Action According to B.J. Fogg, director of Persuasive Technology Lab, Stanford, there are three ingredients required to initiate any behaviour. • User must have sufficient motivation. • User must have the ability to perform the desired action • Trigger must be present to initiate action. B = M A T
10. Motivation Motivation is the level of desire to take action Examples of motivation in humans: • Seek pleasure and avoid pain • Seek hope and avoid fear • Seek social acceptance and avoid rejection
11. Ability/Simplicity Elements of Simplicity, • Time • Money • Physical Effort • Brain Cycles • Social Deviance • Non-routinue
12. 3. VARIABLE Reward
13. 4. Investment
14. In conclusion, when applying the hooked model in your product ask yourself these questions: • What do users really want? What pain is your product relieving?(Internal Trigger) • What brings users to your product? (External Trigger) • What is the simplest action users take in anticipation of reward and how can you simplify your product to make the action easier? (Action) • Are users fulfilled by the reward yet left wanting more? (Variable Reward) • What bit of work do users invest in your product? Does it load the next trigger and store value to improve the product with use? (Investment)
15. Thank you