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InterSystems Global Summit - Mobile Challenges and Opportunities

InterSystems Global Summit - Mobile Challenges and Opportunities

Jason Grigsby

March 20, 2012
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  1. Mobile Opportunities and Challenges Jason Grigsby • @grigs [email protected]

    cloudfour.com http://www.flickr.com/photos/jphilipson/2100627902/
  2. 10 20 30 40 50 60 Q1 Q3 Q5 Q7

    Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers (MM) iPhone + iTouch NTT docomo i-mode AOL Netscape iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~39MM netbooks have shipped in first eight quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 9 Quarters After Launch Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~57MM ~25MM ~7MM Desktop Internet Netscape* Launched 12/94 ~11MM 26 Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  3. http://www.opera.com/smw/ 20 000 000 40 000 000 60 000 000

    80 000 000 100 000 000 2006 2007 2008 2009 2010 Total page views (Opera Mini) Data transfer (Opera Mini) Last month we had 52 billion page views. That is Reddit, times 52. Last month Opera Mini transferred 804 million megabytes of data. That is approx. 10 times the amount of data found in the online collection of the U.S. Library of Congress. January 2011: 90.368.678 + 15 million using Opera Mobile Unique Opera Mini users Graphic: Tom Byermoen // Opera Software Opera Mini is available for more than 3000 different mobile phone models
  4. 5.9 Billion Mobile phone for nearly everyone on the planet.

    Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
  5. Technology Cycles - Wealth Creation / Destruction New Companies Often

    Win Big in New Cycles While Incumbents Often Falter Mainframe Computing 1960s Personal Computing 1980s Desktop Internet Computing 1990s Mobile Internet Computing 2000s Mini Computing 1970s New Winners New Winners New Winners New Winners Note: Winners from 1950s to 1980s based on Fortune 500 rankings (revenue-based), desktop Internet winners based on wealth created from 1995 to respective peak market capitalizations. Source: FactSet, Fortune, Morgan Stanley Research. Microsoft Cisco Intel Apple Oracle EMC Dell Compaq Google AOL eBay Yahoo! Yahoo! Japan Amazon.com Tencent Alibaba Baidu Rakuten Digital Equipment Data General HP Prime Computervision Wang Labs IBM NCR Control Data Sperry Honeywell Burroughs 16 Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  6. 3% 2% 12% 18% 22% 43% Android Symbian iPhone Blackberry

    Bada Windows/Others Q2 2011 Smartphone Market Share (Gartner) Phones currently shipping WebKit in blue (97%). WebKit & HTML5: Dominant Mobile Platform By contrast, 10 smartphone operating systems.
  7. Email Gallery Free Email Templates Email Marketing Companies Submit Advertise

    Here Advertise Here Column Type of Email Type of Business Color POPULARITY RESET Hyundai USA Newsletter 3 Alertful Newsletter 2 Divine Chocolate Newsletter 2 Does your company send email to customers? http://www.email-gallery.com
  8. Original Resized K Saved % Saved Holmes 34.7K 8.1K 26.6K

    76.6% Watson 39.0K 8.4K 30.6K 78.4% Mycroft 30.5K 6.7K 23.8K 78.0% Moriarty 43.4K 8.2K 35.2K 81.1% Adler 26.0K 6.6K 19.4K 74.6% Winter 34.7K 7.8K 26.9K 77.5% Total 208.3K 45.8K 162.5K 78.0% Media Queries Hide Problems
  9. “Browser sniffing is a stupid, error-prone and reviled practice, ‘backed’

    by a decade of failures.” http://www.flickr.com/photos/doug88888/4550561194/
  10. “User agent sniffing must die. Nice job advocating this bad

    practice.” http://www.flickr.com/photos/kayepants/391645870/
  11. Features of New Platforms Integrated image resizing Video conversion and

    resizing Separation of content from markup so content can be used in native apps Prioritization of content based on context Full-featured APIs Synchronization New Ways to Enable Content Editors http://www.flickr.com/photos/expressmonorail/3046970004/sizes/l/
  12. Desktop Web Server Internet example.com/products/[productID] Desktop or Mobile Desktop Web

    Page Desktop Redirect Mobile m.example.com/ products/[productID] One Possible Bridging Solution
  13. Desktop Web Server Internet example.com/products/[productID] Desktop or Mobile Desktop Web

    Page Desktop Redirect Mobile m.example.com/ products/[productID] Cloud Four Mobile Web Server Device Class Template A Device Class Template B Device Class Template C Device Class Template D Internet One Possible Bridging Solution
  14. Desktop Web Server Internet example.com/products/[productID] Desktop or Mobile Desktop Web

    Page Desktop Redirect Mobile m.example.com/ products/[productID] Cloud Four Mobile Web Server Device Class Template A Device Class Template B Device Class Template C Device Class Template D Internet Web Services APIs One Possible Bridging Solution
  15. Desktop Web Server Internet example.com/products/[productID] Desktop or Mobile Desktop Web

    Page Desktop Redirect Mobile m.example.com/ products/[productID] Cloud Four Mobile Web Server Device Class Template A Device Class Template B Device Class Template C Device Class Template D Internet Web Services APIs One Possible Bridging Solution APIs Necessary to Support App Development
  16. Desktop Web Server Internet example.com/products/[productID] Desktop or Mobile Desktop Web

    Page Desktop Redirect Mobile m.example.com/ products/[productID] Web Services APIs One Possible Bridging Solution Mobile Web Server w/ RWD Platform Internet APIs Necessary to Support App Development
  17. 72

  18. No matter how you look at it, we have a

    lot of infrastructure to build http://www.flickr.com/photos/wwworks/2942950081/
  19. How Do I Add an RSS Feed to My RSS

    Reader? Don’t Skip Core Functionality
  20. But if there’s one thing I’ve learned in observing people

    on their mobile devices, it’s that they’ll do anything on mobile if they have the need. Write long emails? Check. Manage complex sets of information? Check. And the list goes on. If people want to do it, they’ll do it on mobile - especially when it’s their only or most convenient option. —Luke Wroblewski lukew.com/ff/entry.asp?1333 http://www.flickr.com/photos/emmacox/6095336904/
  21. 80% during misc downtime 76% while waiting in lines 62%

    while watching TV 69% for point of sale research http://www.flickr.com/photos/missmeng/5327470961
  22. 2. PERMANENTLY CARRIED ~50% of US admit to sleeping with

    phone http://www.flickr.com/photos/kk/3615287378/
  23. “When a new medium borrows from an existing one, some

    of what it borrows makes sense, but much of the borrowing is thoughtless, ‘ritual’, and often constrains the new medium. Over time, the new medium develops its own conventions, throwing off existing conventions that don’t make sense.” —John Allsopp, Dao of Web Design
  24. “ e history of mobile phones has been a long

    slow process of copying what works on the desktop and then sheepishly realizing that it just doesn’t quite work right.” —Scott Jenson
  25. Why do we need to look at our phones to

    get directions? One vibration for left. Two for right. http://www.flickr.com/photos/williamhook/4225307113
  26. “My impression is that there was no computers anymore. Only

    tablets and phones.” “Some Apple devices, but not that much. Most of the smartphones are Samsung and HTC phones (no surprise here), but also a *lot* of feature phones and not-that-smart-phones (old smart phones). ”
  27. It’s fairly certain that the highest-value use will stay predominantly

    on desktop. —Jakob Nielsen http://www.flickr.com/photos/dplanet/82899080/
  28. Most complex tasks have vastly better user experience on the

    desktop and thus will be performed there. I'm talking anything from researching your next car purchase to learning about a new medical condition (and its associated pharmaceuticals) to managing your investment portfolio. Yes, you might enter a stock trade with your broker's mobile app, but you'll research new mutual funds on the desktop. —Jakob Nielsen
  29. It started in Asia with mobile phones and spread to

    developing countries. http://www.flickr.com/photos/jamesjustin/3914923307
  30. Africa has more in common with Asia than Asia does

    with the United States. http://www.flickr.com/photos/ict4d/3068105816/
  31. Mobile is the most important technology since the printing press.

    http://www.flickr.com/photos/rhadley/3527304106/
  32. A 2005 London Business School study found that for every

    additional 10 mobile phones per 100 people in a developing country, GDP rises by 0.5%. http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro nance-farming
  33. According to California-based mobile-banking innovator Carol Realini, executive chairman of

    Obopay: “Africa is the Silicon Valley of banking. e future of banking is being de ned here… It’s going to change the world.” http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro nance-farming
  34. And really, is the United States that different? Or is

    the story simply not being told? http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-only
  35. is difficult when we spend so much time on our

    PCs. http://www.flickr.com/photos/goobi/4021009835/
  36. 27 • Location detection: GPS, WiFi, cell towers • Orientation:

    direction from a digital compass • Device positioning & motion: from an accelerometer • Audio: input from a microphone; output to speaker • Video & image: capture/input from a camera • Device connections: through Bluetooth between devices • Proximity: device closeness to physical objects • Ambient Light: light/dark environment awareness • RFID reader: identify & track objects with broadcasted identifiers • Multi-touch sensors • Haptic feedback: “feel” different surfaces on a screen • Biometrics: retinal, fingerprint, etc. • Push: real-time notifications “instant” to user Sensor Capabilities We’re just scratching the surface of what these sensors can do. Highly recommend Luke Wroblewski’s First Person User Experience Presentation at http://www.lukew.com/presos/preso.asp?21
  37. We look at mobile as a small screen version of

    the our computers… http://www.flickr.com/photos/bendodson/3367856091
  38. when we should be looking at mobile as so much

    more. http://www.flickr.com/photos/whiteafrican/3401121885
  39. Get 40% off of the print and 50% off of

    ebook version using code AUTHD at oreilly.com. OR Amazon link (no code): http://bit.ly/hf-mw