Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Mobile Challenges and Opportunities — Fidelity

Mobile Challenges and Opportunities — Fidelity

Jason Grigsby

January 23, 2013
Tweet

More Decks by Jason Grigsby

Other Decks in Technology

Transcript

  1. Mobile Opportunities and Challenges Jason Grigsby • @grigs [email protected]

    cloudfour.com http://www.flickr.com/photos/lukew/7382743430
  2. Follow along @grigs_talks Slides at: bit.ly/grigs- delity After event: @grigs

    http://www.flickr.com/photos/stevegarfield/4247757731/
  3. 10 20 30 40 50 60 Q1 Q3 Q5 Q7

    Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers (MM) iPhone + iTouch NTT docomo i-mode AOL Netscape iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~39MM netbooks have shipped in first eight quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 9 Quarters After Launch Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~57MM ~25MM ~7MM Desktop Internet Netscape* Launched 12/94 ~11MM 26 Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  4. http://www.opera.com/smw/ 20 000 000 40 000 000 60 000 000

    80 000 000 100 000 000 2006 2007 2008 2009 2010 Total page views (Opera Mini) Data transfer (Opera Mini) Last month we had 52 billion page views. That is Reddit, times 52. Last month Opera Mini transferred 804 million megabytes of data. That is approx. 10 times the amount of data found in the online collection of the U.S. Library of Congress. January 2011: 90.368.678 + 15 million using Opera Mobile Unique Opera Mini users Graphic: Tom Byermoen // Opera Software Opera Mini is available for more than 3000 different mobile phone models
  5. 6.7 Billion Mobile phone for nearly everyone on the planet.

    Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
  6. Technology Cycles - Wealth Creation / Destruction New Companies Often

    Win Big in New Cycles While Incumbents Often Falter Mainframe Computing 1960s Personal Computing 1980s Desktop Internet Computing 1990s Mobile Internet Computing 2000s Mini Computing 1970s New Winners New Winners New Winners New Winners Note: Winners from 1950s to 1980s based on Fortune 500 rankings (revenue-based), desktop Internet winners based on wealth created from 1995 to respective peak market capitalizations. Source: FactSet, Fortune, Morgan Stanley Research. Microsoft Cisco Intel Apple Oracle EMC Dell Compaq Google AOL eBay Yahoo! Yahoo! Japan Amazon.com Tencent Alibaba Baidu Rakuten Digital Equipment Data General HP Prime Computervision Wang Labs IBM NCR Control Data Sperry Honeywell Burroughs 16 Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  7. Email Gallery Free Email Templates Email Marketing Companies Submit Advertise

    Here Advertise Here Column Type of Email Type of Business Color POPULARITY RESET Hyundai USA Newsletter 3 Alertful Newsletter 2 Divine Chocolate Newsletter 2 Does your company send email to customers? http://www.email-gallery.com
  8. 9% 4% 21% 38% 4% 25% Mobile is Larger Same

    Size Less than 10% Savings 11 to 50% Savings 51% to 100% Savings Greater than 100% Savings Where are the Mobile First RWDs? 106 sites from mediaqueri.es tested http://blog.cloudfour.com/where-are-the-mobile-first-responsive-web-designs/
  9. http://www.slideshare.net/guypod/performance-implications-of-mobile-design 3% 11% 86% Same size A bit smaller Much

    smaller Guy Podjarny repeated the experiment a year later. 347 sites from mediaqueri.es tested A bit smaller = 50%-90% the size Much smaller = <50% the size
  10. How do you decide on breakpoints? Cool breakpoint graph idea

    courtesy Stephen Hay. http://www.slideshare.net/stephenhay/mobilism2012
  11. ere is no Android Snapshot of 500 Android screen sizes

    on EU site http://stephanierieger.com/the-trouble-with-android/
  12. How Do I Add an RSS Feed to My RSS

    Reader? Don’t Skip Core Functionality
  13. It’s fairly certain that the highest-value use will stay predominantly

    on desktop. —Jakob Nielsen http://www.flickr.com/photos/dplanet/82899080/
  14. Most complex tasks have vastly better user experience on the

    desktop and thus will be performed there. I'm talking anything from researching your next car purchase to learning about a new medical condition (and its associated pharmaceuticals) to managing your investment portfolio. Yes, you might enter a stock trade with your broker's mobile app, but you'll research new mutual funds on the desktop. —Jakob Nielsen
  15. But if there’s one thing I’ve learned in observing people

    on their mobile devices, it’s that they’ll do anything on mobile if they have the need. Write long emails? Check. Manage complex sets of information? Check. And the list goes on. If people want to do it, they’ll do it on mobile - especially when it’s their only or most convenient option. —Luke Wroblewski lukew.com/ff/entry.asp?1333 http://www.flickr.com/photos/emmacox/6095336904/
  16. 80% during misc downtime 76% while waiting in lines 62%

    while watching TV 69% for point of sale research http://www.flickr.com/photos/missmeng/5327470961
  17. 2. PERMANENTLY CARRIED ~50% of US admit to sleeping with

    phone http://www.flickr.com/photos/kk/3615287378/
  18. Why do we need to look at our phones to

    get directions? One vibration for left. Two for right. http://www.flickr.com/photos/williamhook/4225307113
  19. It started in Asia with mobile phones and spread to

    developing countries. http://www.flickr.com/photos/jamesjustin/3914923307
  20. Africa has more in common with Asia than Asia does

    with the United States. http://www.flickr.com/photos/ict4d/3068105816/
  21. Mobile is the most important technology since the printing press.

    http://www.flickr.com/photos/rhadley/3527304106/
  22. According to California-based mobile-banking innovator Carol Realini, executive chairman of

    Obopay: “Africa is the Silicon Valley of banking. e future of banking is being de ned here… It’s going to change the world.” http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro nance-farming
  23. And really, is the United States that different? Or is

    the story simply not being told? http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-only
  24. is difficult when we spend so much time on our

    PCs. http://www.flickr.com/photos/goobi/4021009835/
  25. 27 • Location detection: GPS, WiFi, cell towers • Orientation:

    direction from a digital compass • Device positioning & motion: from an accelerometer • Audio: input from a microphone; output to speaker • Video & image: capture/input from a camera • Device connections: through Bluetooth between devices • Proximity: device closeness to physical objects • Ambient Light: light/dark environment awareness • RFID reader: identify & track objects with broadcasted identifiers • Multi-touch sensors • Haptic feedback: “feel” different surfaces on a screen • Biometrics: retinal, fingerprint, etc. • Push: real-time notifications “instant” to user Sensor Capabilities We’re just scratching the surface of what these sensors can do. Highly recommend Luke Wroblewski’s First Person User Experience Presentation at http://www.lukew.com/presos/preso.asp?21
  26. We often get asked how much to add mobile to

    desktop. It should be the opposite. http://www.flickr.com/photos/stephenhackett/3728570312
  27. We look at mobile as a small screen version of

    the our computers… http://www.flickr.com/photos/bendodson/3367856091
  28. when we should be looking at mobile as so much

    more. http://www.flickr.com/photos/whiteafrican/3401121885