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Community Evangelism

55f002b7e1c538237a9eb82fa03c2d6a?s=47 John Wang
February 24, 2016

Community Evangelism

55f002b7e1c538237a9eb82fa03c2d6a?s=128

John Wang

February 24, 2016
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  1. COMMUNITY EVANGELISM JOHN WANG, DIRECTOR OF PLATFORM PRODUCTS, RINGCENTRAL FROM

    B2B TO D2D - BEYOND THE API FEB 24, 2016
  2. BIO PLATFORM PM 2X DEV RELATIONS 1X ENTERPRISE SOFTWARE OPEN

    SOURCE
  3. COMMUNITY IS NATURAL WHEN YOU ARE OPEN SOURCE OR D2D

  4. WHAT IF YOU ARE B2B?

  5. B2B AND D2D ARE VERY DIFFERENT END-USERS ADMINISTRATORS SALES MARKETING

    BILLBOARDS RADIO ADS SALES ENGINEERING COMMUNITY
  6. HOW TO EXTEND FROM B2B TO D2D?

  7. RINGCENTRAL IS A LEADER IN B2B CLOUD COMMUNICATIONS

  8. DEVELOPER PLATFORM IS A GAME CHANGER

  9. HERE’S OUR STORY

  10. SPONSORSHIP EXECUTION MENTORSHIP HIRING COMMUNITY BUILDING

  11. SPONSORSHIP

  12. ESTABLISH PROGRAM DEVELOPER PROGRAM ESTABLISH KPIS # APPS, # DEVELOPERS

    PROVIDE RESOURCES HEADCOUNT AND BUDGET REWARD SUCCESS 9X HEADCOUNT + MORE PROGRAMS SPONSORSHIP
  13. EXECUTION

  14. ENVISION / DEFINE PROJECTS DEV PORTAL, DEV COMMUNITY, GRADUATION WORKFLOW

    WORK WITH TEAMS PM, ENG, BD, SALES, SE, ETC. LEAD BY EXAMPLE GITHUB, STACK OVERFLOW, FORKING, PATCHING EXECUTE PROJECTS 39 PUBLIC APIS, 6 PUBLIC SDKS, ETC. EXECUTION
  15. MENTORSHIP

  16. EMPLOYEES & COMMUNITY PUBLISH WITH EMPLOYEES AND COMMUNITY EXAMPLES PUBLISH

    WITH EMPLOYEES AND COMMUNITY LETS DO THIS - TOGETHER PAIR PROGRAMMING, PULL REQUESTS, ETC. BUILD ON SUCCESS SUCCESSFUL DEVELOPER ENGAGEMENTS MENTORSHIP
  17. HIRING

  18. JOB DESCRIPTIONS COMMUNITY-DRIVEN EXAMPLE CANDIDATES GOOD CANDIDATE PROFILES RECRUITING METHODOLOGIES

    IDENTIFYING CANDIDATES STRICT STANDARDS REJECT OTHERWISE GOOD B2B CANDIDATES HIRING
  19. COMMUNITY BUILDING

  20. USE PLATFORMS COMMUNITIES, GITHUB, ETC. EAT YOUR OWN DOG FOOD

    BE PART OF THE COMMUNITY ENCOURAGE PARTICIPATION STEER TO ONLINE COMMUNITY AND GITHUB NURTURE CONTRIBUTORS ENCOURAGE / MENTOR SDK AUTHORS COMMUNITY BUILDING
  21. FIRST YEAR RESULTS 1,200+ DEV COMMUNITY MEMBERS 15X GRADUATED APP

    GROWTH IN 3Q 6 OPEN SOURCE SDKS 9X FULL-TIME TEAM GROWTH
  22. THANK YOU! JOHN.WANG@RINGCENTRAL.COM