Community Evangelism

Transcript

1. COMMUNITY EVANGELISM JOHN WANG, DIRECTOR OF PLATFORM PRODUCTS, RINGCENTRAL FROM B2B TO D2D - BEYOND THE API FEB 24, 2016
2. BIO PLATFORM PM 2X DEV RELATIONS 1X ENTERPRISE SOFTWARE OPEN SOURCE
3. COMMUNITY IS NATURAL WHEN YOU ARE OPEN SOURCE OR D2D
4. WHAT IF YOU ARE B2B?
5. B2B AND D2D ARE VERY DIFFERENT END-USERS ADMINISTRATORS SALES MARKETING BILLBOARDS RADIO ADS SALES ENGINEERING COMMUNITY
6. HOW TO EXTEND FROM B2B TO D2D?
7. RINGCENTRAL IS A LEADER IN B2B CLOUD COMMUNICATIONS
8. DEVELOPER PLATFORM IS A GAME CHANGER
9. HERE’S OUR STORY
10. SPONSORSHIP EXECUTION MENTORSHIP HIRING COMMUNITY BUILDING
11. SPONSORSHIP
12. ESTABLISH PROGRAM DEVELOPER PROGRAM ESTABLISH KPIS # APPS, # DEVELOPERS PROVIDE RESOURCES HEADCOUNT AND BUDGET REWARD SUCCESS 9X HEADCOUNT + MORE PROGRAMS SPONSORSHIP
13. EXECUTION
14. ENVISION / DEFINE PROJECTS DEV PORTAL, DEV COMMUNITY, GRADUATION WORKFLOW WORK WITH TEAMS PM, ENG, BD, SALES, SE, ETC. LEAD BY EXAMPLE GITHUB, STACK OVERFLOW, FORKING, PATCHING EXECUTE PROJECTS 39 PUBLIC APIS, 6 PUBLIC SDKS, ETC. EXECUTION
15. MENTORSHIP
16. EMPLOYEES & COMMUNITY PUBLISH WITH EMPLOYEES AND COMMUNITY EXAMPLES PUBLISH WITH EMPLOYEES AND COMMUNITY LETS DO THIS - TOGETHER PAIR PROGRAMMING, PULL REQUESTS, ETC. BUILD ON SUCCESS SUCCESSFUL DEVELOPER ENGAGEMENTS MENTORSHIP
17. HIRING
18. JOB DESCRIPTIONS COMMUNITY-DRIVEN EXAMPLE CANDIDATES GOOD CANDIDATE PROFILES RECRUITING METHODOLOGIES IDENTIFYING CANDIDATES STRICT STANDARDS REJECT OTHERWISE GOOD B2B CANDIDATES HIRING
19. COMMUNITY BUILDING
20. USE PLATFORMS COMMUNITIES, GITHUB, ETC. EAT YOUR OWN DOG FOOD BE PART OF THE COMMUNITY ENCOURAGE PARTICIPATION STEER TO ONLINE COMMUNITY AND GITHUB NURTURE CONTRIBUTORS ENCOURAGE / MENTOR SDK AUTHORS COMMUNITY BUILDING
21. FIRST YEAR RESULTS 1,200+ DEV COMMUNITY MEMBERS 15X GRADUATED APP GROWTH IN 3Q 6 OPEN SOURCE SDKS 9X FULL-TIME TEAM GROWTH
22. THANK YOU! JOHN.WANG@RINGCENTRAL.COM