Designing user experience for multilingual websites (Front-Trends 2013)

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   Projektowanie doświadczenia " użytkownika dla witryn wielojęzycznych Gunnar Bittersmann @g16n

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   Photograph by Emmanuel Huybrechts Taken from Wikimedia Commons Photograph by

   Gunnar Bittersmann Painting by Joseph Karl Stieler Taken from Wikimedia Commons
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   Designing user experience" for multilingual websites Gunnar Bittersmann @g16n

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   Photograph by Emmanuel Huybrechts Taken from Wikimedia Commons Photograph by

   Gunnar Bittersmann Painting by Joseph Karl Stieler Taken from Wikimedia Commons
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   Gestaltung des Nutzungserlebnisses" für mehrsprachige Websites Gunnar Bittersmann @g16n

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   Photograph by Emmanuel Huybrechts Taken from Wikimedia Commons Photograph by

   Gunnar Bittersmann Painting by Joseph Karl Stieler Taken from Wikimedia Commons
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   Designing user experience" for multilingual websites Gunnar Bittersmann @g16n

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   Designing multilingual websites" for user experience Gunnar Bittersmann @g16n

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    Localization ≠ Internationalization

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    Localization adaptation of a system for a specific region • 

    language related aspects –  translations –  different characters and scripts •  cultural aspects –  units, currencies –  time and date formats –  meaning of colors and symbols –  suitability of images •  legal requirements
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    Internationalization designing a system to be prepared to make localization

    possible and easy.
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    Photograph by Mat Connolley Taken from Wikimedia Commons

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    Internationalization is not a feature. It is an architecture.” —Addison

    Phillips, Chair W3C Internationalization WG “
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    i18n internationalization 18 localization 10 L10n a11y g16n accessibility 11

    Gunnar Bittersmann 16
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    International websites Website for an international target audience monolingual multilingual

    same content different content
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    RTFM Photographs by Gunnar Bittersmann

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    Select your language English Polish German Russian Spanish French Chinese

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    Select your language English polski deutsch русский español français தจ

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    Select your language English ▼

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    Berlin Photographs by Gunnar Bittersmann

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    Warszawa Photographs by Gunnar Bittersmann

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    Select your language English polski deutsch русский español français தจ

      ह"दी !"#$%&ا ?
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    GET  /index.html  HTTP/1.1   Host:  example.net   User-­‐Agent:  Mozilla/5.0  (Macintosh;

     Intel  Mac  OS  X  10.8;  rv: 20.0)  Gecko/20100101  Firefox/20.0   Accept:  text/html,application/xhtml+xml,application/xml;q=0.9,*/ *;q=0.8   Accept-­‐Language:  en-­‐us,en;q=0.8,de-­‐de;q=0.6,de;q=0.4,pl;q=0.2   Accept-­‐Encoding:  gzip,  deflate     HTTP header
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    Language negotiation •  Provide your content in a language that

    the user (most likely) understands •  Provide the option to change the language English polski deutsch русский español français 中文 ह"दी !"#$%&ا
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    None
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    Use UTF-8. Ever. Everywhere.

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    Używam wspaniałego webfonta.

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    First name Last name Ferenc   Liszt   Liszt Ferenc!

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    Ferenc   Liszt   Liszt Ferenc! Given name Family name

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    Van  Zandt   Given name Family name Steven  

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    van  Beethoven   Given name Family name Ludwig  

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    Guðmundsdóttir   Given name Family name Björk  

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    How shall we call you? Björk  Guðmundsdóttir   Name Björk

     
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    How shall we call you? Ludwig  van  Beethoven   Name

    Beethoven  
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    How shall we call you? Steven  Van  Zandt   Name

    Little  Steven  
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    How shall we call you? Liszt  Ferenc   Name Ferenc

     
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    Email <input  type="email"/>   иван@россия.рф  

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    Colors, Images

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    Acknowledgement Thanks to Richard Ishida for the many articles http://www.w3.org/International

     
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    webplatform.org

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    Photographs by Emmanuel Huybrechts (top left), Mat Connolley (bottom left),

    painting by Joseph Karl Stieler, taken from Wikimedia Commons; center top and bottom photographs by Gunnar Bittersmann Ludwig  van  Beethoven   Dziękuję.