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Vumi Overview (April 2013)

Vumi Overview (April 2013)

Brief overview of the Vumi conversation engine.

Gustav Praekelt

May 05, 2013
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  1. Interact
    with Africa
    Vumi is an open-source messaging platform that facilitates
    text-based conversations. It was designed to make managing
    SMS, USSD and chat communications accessible, easy,
    e cient and highly scalable.
    Multiple Channels:
    SMS, USSD, SMS Sync Google Talk
    and Twitter
    Super Scalable:
    Designed for cloud and elastic
    computing
    Easy Integration:
    Extending existing messaging
    applications’ capabilities
    Multiple Territories:
    Over multiple networks

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  2. Ways to use Vumi
    Individuals or organisations who
    have some programming knowl-
    edge can build custom applica-
    tions using Javascript.
    The sandbox utilises Vumi infra-
    structure but allows tailoring con-
    versations beyond the standard
    o ering in Vumi Go.
    SAND
    BOX
    Sandbox
    This is the easiest way to utilise the
    standard features of Vumi because
    it requires no technical knowledge.
    Vumi Go is a step-by-step web
    interface for creating and manag-
    ing communication campaigns
    quickly.
    Access it on: http://go.vumi.org/
    Vumi Go
    Organisations or individuals who
    have expert knowledge of pro-
    gramming can download the
    source code from
    github.com/praekelt/vumi.
    This code is governed by the BSD
    open source license.
    Source Code
    GO

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  3. Standard Features
    Shared Short Codes &
    Keywords:
    Select a keyword per campaign
    to route responses conveniently
    over a short code.
    Code Rental:
    Pay monthly rental fees to
    reserve and utilise USSD
    addresses or shared short codes.
    Design Conversations:
    Create SMS broadcasts, surveys,
    registrations and more.
    Manage Contacts:
    Create, upload (via CSV) and
    manage contacts and groups.
    Multiple Channels:
    Run conversations over a combi-
    nation of channels: SMS, USSD,
    SMS Sync, Gtalk and Twitter.
    Manage Conversations:
    Edit, control and schedule cam-
    paigns.
    Run a Smart Search:
    Advanced search and grouping.
    Add Multiple Account Users:
    Manage multiple user access.
    Manage Metrics:
    Review key performance indica-
    tors.
    Receive SMS Notifications:
    Approve messages set up by
    other account users.
    Transact Credit Purchases:
    Purchase credits via Credit Card
    or EFT
    Custom Features
    Dedicated Short Codes:
    Exclusive short codes.
    Masked Short Codes:
    Configure campaigns to send
    from one code and receive
    messages via another.
    New Country Integration:
    Integrate with a mobile network
    operator or aggregator
    countries currently unsupported.
    Prize Draws:
    Set up competitions to reward
    and incentivise respondents.
    Airtime Distribution:
    Distribute airtime to winners.
    Advanced Reporting:
    Access analytics unique to
    specific campaigns.
    12345
    12389
    RENT
    1
    2
    2
    VU MI
    12345
    12345

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  4. AFRICA:
    GLOBALLY
    Connectivity Who is currently using Vumi?
    Guinness
    Guinness runs a National Crown Promotion,
    where customers are rewarded with instant prizes
    for their purchase.
    Roche
    Roche is currently utilising SMS & USSD as mobile
    intervention.
    The Vodacom Foundation
    Implemented a mobile (SMS & USSD) HIV/AIDS
    mHealth project.
    Sisi Ni Amani
    Utlising SMS & USSD to help prevent violence and
    promote democratic process and peace for the
    Kenyan elections.
    MAMA
    Mobile Alliance for Maternal Action takes advan-
    tage of SMS & USSD to maintain communication
    with pregnant and new mothers.
    Nigeria
    USSD Codes
    SMS Short Code
    Kenya:
    SMS Short Code
    Zambia:
    USSD Codes
    SMS Short Code
    South Africa:
    USSD Codes
    SMS Long Codes
    Google Talk & Twitter
    Vumi has the ability to conduct
    conversations via Twitter and
    GTalk.
    SMS Sync
    An Android app that allows a
    mobile phone to serve as an
    SMS gateway.

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