Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Mobile Platforms for Behaviour Change in Majori...

Mobile Platforms for Behaviour Change in Majority World

The growth of mobile phone usage in the developing world is making it possible to build population-scale mobile platforms to measure and ultimately drive behaviour change. We share some of our thoughts and experiences in building these platforms at Praekelt Foundation.

Gustav Praekelt

July 04, 2012
Tweet

More Decks by Gustav Praekelt

Other Decks in Technology

Transcript

  1. People hardest hit by HIV/AIDS are also those least likely

    to have access to relevant information.
  2. Hi, you sent me a please call me, what’s up?

    30 million Please Call Me’s sent every day
  3. Please Call 082 459 3656 Text Message Powered by HIV+

    & scared to tell your partner? For info on how to disclose your HIV status, call the AIDS helpline on 0800012322 120 Characters Free
  4. “Missed appointments have fallen from 30% to 4%. Loss to

    follow up has declined from 27% to 4%” Dr Ian Sanne / CEO of Right to Care / 28 Nov 2009
  5. Opt in Day after Weeks before Day before Thank you

    for attending your clinic appointment! We will remind you of your next appointment closer to the time. You have an appointment at the clinic on Monday 24 March. Send a please call me to 0820878470 if you cannot attend. See you at the clinic tomorrow morning. Send a please call me to 0820878470 if you cannot attend.
  6. Thank you for attending your clinic appointment! We will remind

    you of your next appointment closer to the time. You missed your appointment. We can make a new one! Send a please call me to 0820878470 for a new date. Day after Appointment
  7. Abuse Celebrities Domestic_violence Gay_identity GirlTalk GuyTalk HIV Lifestyle Love Rape

    Relationships School Teen_issues YAL YourWords_Stories gender legal medical recently self-image the_awesomes what_is_yal Special_Days Sex
  8. Dating tips 3669 What makes you gay? 2245 Safe New

    Year's Sex 1373 Dr Eve – Are we in a relationship? 990 You have the power 927 Rihanna back with ex 515
  9. “Hi yalers! i just wana say dat i'm grateful for

    'yal"it has given us a platform to express our views,concerns and most importantly get in touch with our peers to discuss and explore life through yalers” Venom
  10. What are the results so far?: “Ananzi” says: “YAL hs

    realy md up my mnd bcz im nw proud of my pstv status,i hv confidence wn wlkng in de strt an i blv dat i stl hs a lng lyf 2 go live nomtr wt my status is”
  11. What are the results so far?: “Nonkolosa” says: ”i told

    her i didn't have condom,she said no problem and my mind thinking about YAL guidence,i wear my clothes and say i will be back,even now i would say thank YAL u make me to have a good responsibility.”