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Praekelt Short Credentials

Praekelt Short Credentials

Brief overview of Praekelt Mobile Services.

Gustav Praekelt

May 05, 2013
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  1. Introducing
    PRAEKELT

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  2. Mobile experiences
    that enhance
    lives in the
    majority world.

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  3. Presence in South Africa,
    Kenya, Nigeria, India and UK.
    Work that has touched
    80 million people in
    17 countries.

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  4. Africa:
    1 billion people.
    800 million phones.

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  5. The most
    personal &
    available
    medium.

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  6. Image courtesy of Kiwanja.net
    There are
    constraints.

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  7. 90% < 1Mb p/m

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  8. Tracking Influence

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  9. 8ta Powered by Telkom
    THE CHALLENGE
    Praekelt were
    responsible for the
    strategy behind and
    construction of the
    digital platforms for
    South Africa’s newest
    network operator.
    THE SOLUTION
    A comprehensive digital
    strategy for 8ta, which
    emphasized ease of use
    and clarity of
    communication, helping
    to differentiate the
    network.
    THE RESULTS
    The digital platforms
    conceptualised,
    designed and
    developed by Praekelt
    have helped this young
    network acquire more
    than a million
    subscribers.

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  10. Vodacom
    mHealth
    (Ikhwezi)

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  11. Wikipedia
    for Africa

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  12. Project
    Masiluleke

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  13. GLOBAL WINNER
    SOCIAL
    IMPACT
    MMA AWARDS 2011
    1.4m
    users

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  14. Introducing
    PRAEKELT

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