Praekelt Short Credentials

Brief overview of Praekelt Mobile Services.

Transcript

1. Introducing PRAEKELT
2. Mobile experiences that enhance lives in the majority world.
4. Presence in South Africa, Kenya, Nigeria, India and UK. Work that has touched 80 million people in 17 countries.
5. Africa: 1 billion people. 800 million phones.
6. The most personal & available medium.
7. Image courtesy of Kiwanja.net There are constraints.
8. 90% < 1Mb p/m
10. Tracking Influence
15. 8ta Powered by Telkom THE CHALLENGE Praekelt were responsible for the strategy behind and construction of the digital platforms for South Africa’s newest network operator. THE SOLUTION A comprehensive digital strategy for 8ta, which emphasized ease of use and clarity of communication, helping to differentiate the network. THE RESULTS The digital platforms conceptualised, designed and developed by Praekelt have helped this young network acquire more than a million subscribers.
16. Vodacom mHealth (Ikhwezi)
18. Wikipedia for Africa
19. Project Masiluleke
20. GLOBAL WINNER SOCIAL IMPACT MMA AWARDS 2011 1.4m users
23. Introducing PRAEKELT