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Mobile platforms for Economic Development

Mobile platforms for Economic Development

Gustav Praekelt

August 28, 2012
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  1. Mobile
    Platforms
    for Economic
    Development
    in the Majority
    World.

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  3. Text

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  4. Africa:
    1 billion people.
    700 million phones.

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  5. the most
    personal &
    ubiquitous
    medium.

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  6. Image courtesy of Kiwanja.net
    There are
    constraints.

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  7. Image courtesy of Kiwanja.net
    Innovation in
    Banking, Health,
    Entertainment

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  8. +10% 1.2%+
    Growth in
    African GDP
    =
    http://memeburn.com/2010/09/how-mobile-
    phones-develop-economies-and-save-lives-study/
    Increase in
    penetration

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  9. Employment
    Agriculture
    Health
    Education

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  10. Mobi Sites, Apps & Video
    SMS, USSD & IRV

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  11. GLOBAL WINNER
    SOCIAL
    IMPACT
    MMA AWARDS 2011

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  12. 1m+
    users

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  13. 0
    12500
    25000
    37500
    50000
    Growth

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  14. SA
    Tz
    Ke
    Sustainability

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  15. Cost

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  16. Content

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  17. 2.17m
    comments

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  18. Community

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  20. What is the single biggest challenge facing the youth of today?

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  21. Poverty Education HIV/AIDS Jobs
    53%
    21%
    14%
    13%

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  22. SA Unemployment Rate: 25%
    Youth Unemployment Rate: 51%

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  23. Build a profile
    CV Coach
    Find a Job and Apply
    Share a job

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  25. 10 Months
    Signups: 100,000+

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  26. mAgri

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  27. A universally accessible mAgri
    product which connects farmers,
    dealers, agents and support
    organisations at a minimal cost
    to farmers.

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  28. Connecting Agents and
    Farmers

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  29. Sales reports to
    individual farmers
    Sales done by
    market agents on
    behalf of farmers

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  30. Agents are
    selling
    tomatoes for
    Ksh100 a box
    at Kabwe
    market.
    What crops do
    you want price
    information
    for?
    1. Tomatoes
    2. Cucumbers
    3. Onions
    Which market
    do you want
    price
    information
    for?
    1. Kabwe
    2. Kafue

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  31. Connecting Farmers
    and Agri-Inventory
    dealers

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  32. Agri-Inventory
    loaded into system
    by dealers

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  33. Advertising
    messages sent to
    farmers
    Agri-Inventory
    loaded into system
    by dealers

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  34. 5 available at
    5000 Khs
    each. Would
    you like to
    place an
    order?
    What kind of
    inventory do
    you need?
    1. Seeds
    2. Fertiliser
    3. Chemicals
    Where are you
    situated?
    1. Kabwe
    2. Kafue

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  35. Connecting Farmers
    and Support
    Organizations

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  36. Thank-you, 4
    other people in
    your area want
    training on
    pesticides. We
    will contact you
    when we run
    such a program.
    Please tell us
    what kind of
    training session
    you need.
    What would you
    like to do?
    1. Log your
    production for the
    day
    2. Get farming tips
    3. Tell us what
    training sessions
    you need
    Farmer USSD menu

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  37. Warning: There
    is a heat wave
    predicted for
    next week.
    Ensure that you
    do not harvest in
    the middle of the
    day.
    There is a
    pesticides training
    session in your
    area on
    Wednesday 10
    June. Send a call
    me back to +65
    87625828 to book
    your place
    We have not
    heard from you in
    a while.
    Remember to log
    your production
    each week so that
    we can help you
    to optimize your
    business
    Messaging

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  39. Wikipedia
    India

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