Veteran Full Stack Shopify Ads Strategist Google Ads Guy Paid Search Specialist

Paid acquisition built to convert. Not just managed.

Hanzel Lacida is a Veteran Full Stack Shopify Ads Strategist and Google Ads Specialist with 10+ years running paid search across eCommerce, lead gen, and multi-channel growth. This deck covers who he is, what he builds, and the results he's driven — from campaign architecture and conversion tracking to Shopify feed management and Looker Studio reporting.

$1M+ in attributed client revenue. 30–60% CPA reduction. Peak 70x ROAS. Contract-ready through a registered US company.

Transcript

1. PAID SEARCH POD · KAIZEN Google Ads & Paid Search Specialist 70× Peak ROAS · AU/NZ 20× Peak ROAS · United States $300K Monthly Spend Managed Hans Lacida Paid Search Pod · Freelance PPC Operator −50% CPA Reduction I run paid search for US founders who need a specialist — not an agency middle layer. 10+ → Book Free ROAS Audit US LLC Ready · Available for New Clients · US Timezone Overlap cal.com/hanslacida Years Active in PPC
2. THE PROBLEM WITH MOST GOOGLE ADS ACCOUNTS Every Day Without the Right Operator Is Revenue Left on the Table. Weak Conversion Tracking Agency Middle Layers Broken GA4/GTM setup means Google's AI is optimizing for the wrong signals. You're paying for data noise. Account managers relay second-hand info. The specialist you hired never actually touches your campaigns. Vanity Metrics Over ROAS No System — Just Reactions Pretty dashboards, no revenue clarity. Click volume and impressions don't pay your bills. Random optimizations with no structure. No A/B testing framework, no negative keyword discipline. Sound familiar? That's exactly what the free audit exposes — and fixes.
3. WHO I SERVE I Work With Specific People. 01 02 03 eCommerce Founders Service Business Owners Operators Scaling Past $1M Shopify/WooCommerce stores ready to scale through Shopping Ads and Performance Max with real ROAS accountability. Healthcare, legal, home services, SaaS founders. I've managed $300K/mo in behavioral health PPC. I understand high-stakes campaigns. You've proven the model. Now you need an operator who builds the system, optimizes relentlessly, and gives you a clean weekly read. ✓ US-based founder ✗ Cheapest option ✓ $5K+ monthly ad spend ✗ 'Just run ads' mentality ✓ eCommerce or service biz ✗ Cheapest option ✓ Share revenue data ✗ 'Just run ads' mentality
4. VERIFIED TRACK RECORD Numbers From Real Accounts. 70× $1.56M −50% Peak ROAS Conv. Value CPA Reduction Sporting Goods eCommerce · AU/NZ Market eCommerce Portfolio · 2020–2022 OCSEO Healthcare · USA Shopping + Performance Max. Built and sustained — not a one-day spike. 13,500 conversions at avg $1.24 CPC on $225K total spend. Clutch-verified. $300K/mo managed across 4 behavioral health treatment centers. $100K+ 20× 10+ Revenue from $0 Peak ROAS USA Years in PPC US Online Retail · ~2 Years US Retail Client Google Ads Specialist Built from zero. Client: 'Magnificent, detail-oriented. He knows what he's doing.' Continuous direct-to-founder management. No agency layer. $10M+ in total managed spend across eCommerce, healthcare, SaaS, retail. → See More Results
5. VERIFIED TRACK RECORD (Sporting Goods Retailer Ecommerce in Shopify) Numbers From Real Accounts. → See More Results
6. VERIFIED TRACK RECORD (MCC account Overview) Numbers From Real Accounts. → See More Results
7. WHAT I DELIVER One Operator. Full Stack Paid Search. 01 02 03 04 05 Campaign Architecture & Setup Search, Shopping, Performance Max, and Call campaigns built from scratch — correct structure, match types, negative keyword frameworks from day one. GA4 + GTM Conversion Tracking End-to-end analytics setup including call conversions and event attribution. You'll know exactly which campaigns are making money. Ongoing Optimization & A/B Testing Weekly review of search terms, bids, ad copy, and landing page signals. Structured split tests — not gut-feel changes. Executive Performance Reports Decision-ready reports delivered directly to you. Budget reallocation recommendations, ROAS breakdown, next-step priorities. Free Account Audit First call includes a live audit of your existing account. You leave with real findings — whether we work together or not. Core Core Monthly Monthly FREE
8. WORK HISTORY 10+ Years. Every Major Industry. 2024 → Present Paid Acquisition System Operator Senior Paid Search Manager 70× Peak ROAS US LLC Currently Open $300K/mo −50% CPA Healthcare PPC $300K/mo Spend Multi-account Editor Workflow Multi-platform US Client Base Data Studio End-to-end PPC A/B Testing US Retail Paid Search Pod · US LLC 2024 → 2025 Paid Search Manager OCSEO · Healthcare Agency 2023 → 2024 Google Ads Specialist Ok SEO Pros · Contract 2022 → 2023 Advertising Media Buyer LightsOn USA · Contract 2021 → 2023 Google Ads Manager Alpine Safes · US Retail
9. CLIENT REVIEWS Verified Results. Real Clients. “ “ “ He increased my sales from nothing to more than $100,000. Magnificent, detail-oriented. He knows what he's doing. If you're looking for a quality Google Ads manager — Hans is a great choice. Hanzel was thorough and detailed. Excellent communication — professional and goes the extra mile. Hands-on through the whole process, delivered great results. An asset to any team. Meticulous attention to detail, deep digital marketing expertise, proactive problem-solving. Delivered everything on time with open communication. Increased revenue, CTR, visibility, and traffic. Owner · US Online Retail Massimo · Repeat Client Clutch Review · Retail Company 20× Peak ROAS · ~2 Years Verified · Repeat Engagement ✓ Platform Verified → See More Testimonials
10. HOW WE WORK Clean Process. No Surprises. 01 → 02 → 03 → 04 Free Audit Call Proposal & Scope Setup & Launch Optimize & Scale 15–30 min. I audit your existing account live — identifying quick wins and structural problems. Useful regardless of what you decide next. Custom scope based on your goals, budget, and industry. Clear deliverables, clear pricing. No hidden retainer fees. GA4 + GTM tracking locked in first — always. Campaigns built or restructured. Ads live within the agreed timeline. Weekly optimizations. Monthly reports straight to you. Full transparency — what's working, what's next, what we're cutting.
11. Your Customers Are Searching Right Now. Every day without a properly managed paid search campaign is revenue your competitors are collecting. If you have more question feel free to email me directly. → Book Your Free ROAS Audit Call cal.com/hanslacida Email Screenshot Client Results Other Portfolio Results How I Work hans@hanslacida.com sites.google.com/ view/paxhl/clients-results linktr.ee/hanslacida paxhl.com/results View presentation Hans Lacida · Paid Search Pod · ZELDIGITAL · US LLC · © 2026