Design documentation & more

B01e7082c79ef572005eabc03421aa87?s=47 Hardik Pandya
November 16, 2019

Design documentation & more

B01e7082c79ef572005eabc03421aa87?s=128

Hardik Pandya

November 16, 2019
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  1. 3.
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  5. 10.

    Startups → BigCorp ⬆ People in my direct team &

    peripheral teams(+) across the organization
  6. 15.

    Life at BigCorp Surface B Surface A Surface D Surface

    C 6 week release cycles Higher org priority Faster releases Lower org priority Not currently staffed Working on their vision Team in TLV +8h Has a very opinionated Program Lead Outdated stack, revamping Team in NYC +3h
  7. 16.

    Life at BigCorp Surface B urface A Surface D Surface

    C ek release cycles gher org priority Faster releases Lower org priority Not currently staffed Working on their vision Team in TLV +8h Has a very opinionated Program Lead Outdated stack, revamping Team in NYC +3h Surface E Suddenly prioritized
  8. 17.

    Life at BigCorp Surface B urface A Surface D Surface

    C ek release cycles gher org priority Faster releases Lower org priority Not currently staffed Working on their vision Team in TLV +8h Has a very opinionated Program Lead Outdated stack, revamping Team in NYC +3h Surface E Suddenly prioritized
  9. 18.
  10. 19.

    It’s not all messy though Communication challenges are the byproduct

    of massive scale of the org But massive orgs also build global products
  11. 20.

    ⚠ Product design narrative originated from a different stakeholder and

    a different artifact, often lost in translation Day to day work
  12. 22.

    ⚠ Brought value to my team and teams(+), but couldn’t

    demonstrate it at scale Day to day work
  13. 31.

    Design framing was outsourced to a different stakeholder, proxied by

    their artifact, leading to a game of Chinese whispers Problem 4
  14. 33.

    It was no longer enough to just do the work.

    Owning the narrative around it and socializing it became just as important. Life at BigCorp
  15. 34.

    It was no longer enough to just do the work.

    Owning the narrative around it and socializing it became just as important. Life at BigCorp Basically my work needed body and legs.
  16. 35.

    It was no longer enough to just do the work.

    Owning the narrative around it and socializing it became just as important. Life at BigCorp Basically my work needed body and legs.
  17. 37.

    How do we do that? Document your work (all of

    it) and create design artifacts
  18. 39.

    There’s no one-size that fits all But I have a

    simple framework to get started...
  19. 41.

    Get informed Create 1 Socialize 2 3 Set up the

    context Do the actual work Sell the work Design documentation
  20. 43.

    Internalities Find where the org’s thinking is (what is the

    higher order strategy / directive?) Identify who the main stakeholders are (who has strong opinions about this?) Figure out the constraints spectrum (which ones can you break?) Design documentation > Get informed
  21. 44.

    Externalities Identify research gaps (what do we not know?) Competitive

    analysis (how are others doing this?) Market trends & behavior shifts at scale (what do major market movements tell us?) Design documentation > Get informed
  22. 45.

    Design documentation > Get informed Thorough brainstorms with your trusted

    xfn partners beat a design sprint & all the diamonds.
  23. 49.

    Problem definition & scoping ‍ Broad array of explorations ⭐

    Audit & recommendation Design documentation > Create
  24. 52.

    Design documentation > Socialize Soft share-out over email to your

    team & team+ ✅ Invite first-order feedback ✅ Give people time to review on their own time
  25. 53.

    Design documentation > Socialize But... People have low attention span

    People have competing priorities Reading in-depth material takes people time and effort
  26. 54.

    But... People have low attention span People have competing priorities

    Reading in-depth material takes people time and effort Design documentation > Socialize “As per my last email...”
  27. 55.

    Design documentation > Socialize Sharing artifacts is how you get

    visibility. In-person reviews are how you get buy-in.
  28. 60.

    Design documentation > Socialize Invite PMs, PgMs, TLMs, UX leadership

    and other execs in a room all at once ...you present your idea...
  29. 72.

    Vision roadmaps: Longer shelf-life, lower tactical value, high POV, low

    impact Project Doc: Mid shelf-life, high tactical value, mid POV, high impact Reference Doc: Longer shelf-life, lower tactical value, mid POV, high impact Types of artifacts I typically make
  30. 73.
  31. 74.

    Some tactical tips ✅ Use a slide deck for documentation

    ✅ Mention your name and LDAP ✅ Status flags – ‘Early explorations’, ‘Approved’, ‘In experiment’ ✅ Table of contents ✅ Make post-audit recommendation stand out
  32. 75.