Beginner's SEO Audit: 7 FREE SEO Tips To Help You Rank Higher On Google

The ultimate beginner's SEO Audit. You'll learn how to rank higher on Google with 7 easy to follow, FREE steps. No need for paid subscriptions, this deck is just what you need if you're feeling lost and getting started with SEO.

Transcript

1. 7 Free SEO Tips To Help You Make More Money Twitter: @harpreetchatha_ Website: https://harpsdigital.com
2. 1 Say Hello To Google Can Google find you? 2 Fix Techincal Errors Response codes, internal links, redirects and more 3 Manage Duplicate Content Canonical Tags 4 Keyword Targeting Where to include keywords? 5 Power Of Internal Linking How to improve your site structure? 6 Site Speed How to get a faster website? 7 Schema Mark Up Bonus Tip Twitter: @harpreetchatha_ Website: https://harpsdigital.com
3. Does Google Even Know You Exist? Twitter: @harpreetchatha_ Website: https://harpsdigital.com
4. Can Google Even Find Your Website? Once you publish content Google needs to find your website. This process is called CRAWLING. After your website is crawled, Google tries to understand what your website is about. This processs is called INDEXING. When your pages have been CRALWED & INDEXED they are IN THE RUNNING TO SHOW UP ON GOOGLE Twitter: @harpreetchatha_ Website: https://harpsdigital.com
5. Tip #1 Say Hello To Google Or let Google say hello to you Twitter: @harpreetchatha_ Website: https://harpsdigital.com
6. Review Your robots.txt file and XML Sitemaps robots.txt tells Google which pages it can VISIT on your website If you don’t allow Google to VISIT your website... then those pages WILL NOT show up on Google. X: @harpreetchatha_ https://harpsdigital.com
7. NFL’s robots.txt Key is to INCLUDE your sitemap in your Robots.txt file Sitemap: https://www.yourwebsitename.com/sitemap-location You’re also looking at a bunch of disallows – these are pages you DO NOT want Google to access – for legit reasons. I’ll talk about that in some of my more advanced courses – but for now review your robots.txt and make sure your sitemap is included. X: @harpreetchatha_ https://harpsdigital.com
8. Review Your Sitemap Your sitemap should include ALL of the pages you want to appear on Google MAKE SURE THE PAGES IN YOUR SITEMAP DO NOT CONTAIN ANY ERRORS This will give you the best chance of having those pages stored in Google’s index X: @harpreetchatha_ https://harpsdigital.com
9. Tip #2 Fix Technical Errors Let’s start with the basics. There is no point doing keyword research & creating content if your website is broken. X: @harpreetchatha_ https://harpsdigital.com
10. Use Free Tools To Audit Your Website Use Screaming Frog to audit 500 pages What if I have more than 500 pages? Paid tools will let you crawl more pages – there’s tons of SEO crawlers you can use. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
11. Look For Easy Fixes Twitter: @harpreetchatha_ Website: https://harpsdigital.com
12. Review Response Codes 200 = Good >> Do other optimizations 301 or 302 = It’s a redirect > > Change internal links so they point to a 200 page instead 404 = Broken page >> That’s bad. Add a 301 redirect to a good page. 5XX >> Failed to load. That’s bad. Check your server. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
13. Adidas 404 Error https://adidas.ca/andre_saraova-kids = 404 page Create a 301 redirect to a relevant page https://www.adidas.ca/en/kids Twitter: @harpreetchatha_ Website: https://harpsdigital.com
14. Review Internal Links – /women-outlet-shoes/ Women-outlet-shoes – a 301 – user is redirected to /women-shoes-outlet. Go to the inlinks tab. We can see 50+ pages are linking to the old page INCLUDING key category pages. We have to change them all. Inlinks Tab Twitter: @harpreetchatha_ Website: https://harpsdigital.com
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17. Scroll To The Right Look at the anchor text. It’s all the same. Now it’s easier to find the link. Inlinks Tab Twitter: @harpreetchatha_ Website: https://harpsdigital.com
18. Anchor text is the clickable text in a hyper-link. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
19. We Found It The link in the navigation can be updated. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
20. Do Not Internal Link To 4XX Pages In their Navigation – Adidas are linking to broken pages. This is a big no-no. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
21. Look For Redirect Chains Twitter: @harpreetchatha_ Website: https://harpsdigital.com
22. What’s A Redirect Chain? The user and Google had to visit all the 301 pages BEFORE getting to the 200 page URL A URL B URL C Twitter: @harpreetchatha_ Website: https://harpsdigital.com
23. How Do I Fix a Redirect Chain? Update the 301 pages so that their NEW redirect is the FINAL 200 page Twitter: @harpreetchatha_ Website: https://harpsdigital.com
24. Tip #3 Manage Duplicate Content This is a mix of technical and content SEO Twitter: @harpreetchatha_ Website: https://harpsdigital.com
25. Duplicate Content Can Come In MANY Forms HTTP utm ?id www. Which page do you want Google to SERVE to users? Twitter: @harpreetchatha_ Website: https://harpsdigital.com
26. Are You Sure You Don’t Have Duplicate Content? Which page do you want Google to SERVE to users? size=s size=m size-l size=xl Twitter: @harpreetchatha_ Website: https://harpsdigital.com
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28. How Do I Manage Duplicate Content? size=s size=m size=l size=xl /cotton-shirt All of these pages will contain a canonical tag that points to /cotton-shirt This page will contain a canonical tag that POINTS TO ITSELF. A SELF-REFERENCING URL Twitter: @harpreetchatha_ Website: https://harpsdigital.com
29. I STILL Don’t Know What A Canonical Tag Is A canonical tag is a way of telling search engines (that’s Bing as well) that a specific URL is the MAIN copy of a page. A canonical tag is an INDICATOR. It helps signal to search engines which version of a URL you want to show in the results. The snippet of code looks like: “rel=webpageURLhere” Twitter: @harpreetchatha_ Website: https://harpsdigital.com
30. It’s Easy To Review Canonical Tags Twitter: @harpreetchatha_ Website: https://harpsdigital.com
31. Canonical Tag Live In Action https://www.adidas.ca/en/adizero-running Canonical tag points to https://www.adidas.ca/en/adizero Twitter: @harpreetchatha_ Website: https://harpsdigital.com
32. Canonical Tag Live In Action This allows the /adizero collection page to show up on Google when you search for “adizero” Twitter: @harpreetchatha_ Website: https://harpsdigital.com
33. Tip #4 Keyword Targeting The thing everyone loves to talk about Twitter: @harpreetchatha_ Website: https://harpsdigital.com
34. Include Your Keywords In These Places For The BEST Results Twitter: @harpreetchatha_ Website: https://harpsdigital.com
35. THESE PLACES #1 URL #2 Title Tag #3 H1 and Other Headers #4 On-Page Content #5 Meta Description #5 In-coming Anchor Text Twitter: @harpreetchatha_ Website: https://harpsdigital.com
36. URL Target your main keyword in your URL When I search for “Desk Chairs” – all of the top results include desk- chairs in their URL. They’re not random numbers, or something unrelated. TELL the user and Google what your page is about. The first place that gives both the user and Google any idea is the URL. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
37. Title Tag The page title is important. This should target your MAIN keyword, and additional (related) keywords. What’s another term for Desk Chair? Office Chair Computer Chair Modern Desk Chair Home Office Chair Try to limit your page title to 55 characters. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
38. H1 and Other Headers H1 is the most important header, followed by H2– H6. Target your main keyword, and additional related keywords through your header tags. Ikea’s H1 is “Desk Chairs” They “office chairs” in one of their H2s, and another H2 contains a related keyword. Remember to only use ONE H1 tag. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
39. On-Page Content Make sure you talk about your main keywords in your on-page content. It doesn’t matter what your page is about. E-commerce, real estate, law, recipes – if your on-page content DOES NOT contain relevant information to your keywords, you will struggle to show up in the SERPs. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
40. Meta Description Not a direct ranking factor. But… Which listing will you click on? Meta descriptions help increase click-through to your website. Try to make your meta description between 125 and 145 characters. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
41. In-Coming Anchor Text Look at all of the anchors Ikea uses. Armchairs & chaise lounges, Desk chairs, gaming chairs. The ANCHOR is RELATED to what the page is about – not something random. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
42. Review It All In Screaming Frog Twitter: @harpreetchatha_ Website: https://harpsdigital.com
43. Tip #5 Internal Linking The thing everyone forgets Twitter: @harpreetchatha_ Website: https://harpsdigital.com
44. Internal Linking Helps Google Find Pages On Your Website The clearer your internal linking - and shorter the paths required to get from your homepage to other pages – the EASIER it is for Google AND users to find your content. That’s why internal linking is a VERY important ranking factor. Twitter: @harpreetchatha_ Website: https://harpsdigital.com
45. How To Improve Internal Linking? Breadcrumbs Blog Content Footer Your Navigation – should include key pages. Target will remove “valentine’s day” after Feb 14th Twitter: @harpreetchatha_ Website: https://harpsdigital.com
46. Review Site Structure In Screaming Frog Click on Visualizations > Crawl Tree Graph Twitter: @harpreetchatha_ Website: https://harpsdigital.com
47. Tip #6 Site Speed Are You Fast? Are Your Slow? Twitter: @harpreetchatha_ Website: https://harpsdigital.com
48. Slow Websites Cost More Money Than Fast Websites GT Metrix will give you a score – and tips on what you can do to IMPROVE your score Twitter: @harpreetchatha_ Website: https://harpsdigital.com
49. Tip #7 Schema Mark Up Bonus tip that brings cool results Twitter: @harpreetchatha_ Website: https://harpsdigital.com
50. Find Schema Relevant To Your Page Article Schema Review Schema Product Schema Person Schema Twitter: @harpreetchatha_ Website: https://harpsdigital.com
51. Use Free Tools To Help You Twitter: @harpreetchatha_ Website: https://harpsdigital.com
52. Find Schema Relevant To Your Page Twitter: @harpreetchatha_ Website: https://harpsdigital.com
53. Twitter / X: @harpreetchatha_ Website: https://harpsdigital.com Linkedin: https://www.linkedin.com/in/harpreetsingh8/