Using AI for SEO in 2024 - Prompts, Trends, Tips & More

You'll find AI tips for SEO, see prompts, trends, tips & more. You'll see how you can use AI safely in your SEO strategy - and you can see how you can use AI to improve user experience by building tools your customers will love!

Transcript

1. Harpreet Chatha | harpreet@searchyvr.com Jordan Thiara | jordan@searchyvr.com Using AI for Digital Marketing in 2024 – An introduction to help boost traffic, leads & revenue.
2. Who are Search YVR? 10+ Years of Experience +$50M Organic & Paid Revenue +3M Keywords Ranked
3. Today’s Agenda Introduction to AI Common AI Tools & What They’re Used For How AI is Changing Digital Marketing & SEO in General Good & Bad Uses of AI How To Use AI Tools Effectively (Examples & Prompts for Content, Data Analysis & Coding) Q&A
4. What is AI? Artificial intelligence, or AI, is technology that enables computers and machines to simulate human intelligence and problem-solving capabilities. (Source IBM)
5. What is Generative AI? Deep-learning models that can generate high-quality text, images, and other content based on the data they were trained on.
6. Common Gen-AI Tools
7. How is AI Changing Digital Marketing? • Personalization • Customer Insights & Predictive Analytics • Chatbots &Virtual Assistants • Content Generation • Email Marketing • Programmatic Advertising • 100s of different ways AI is changing the way society and people interact on a fundamental level. Ai is changing the way content is produced and consumed.
8. Searching Online: Before and After
9. Searching Online : Before and After 2
10. What does this mean for businesses? Opportunity Risk
11. Consider what AI tools can and can’t be used for: • Being factual (Vancouver Lawyer) • Data retrieval • Current events • Predicting the future • Reasoning • Generalization • Bias (Based on data it’s trained on • Emotional intelligence • Plagiarism • Content summarization • Language translation • Content ideation • Sentiment analysis • Question answering • Personalization • Speech recognition • Refurbishing content • Reviewing content • Clarifying complex content • Spelling and grammar • Basic coding interpretation and creation
12. AI is and will change the way content is produced
13. Good Use Of AI Netflix uses AI to analyze viewing patterns and preferences to recommend shows and movies to its users. This personalization enhances user engagement and retention by making relevant content suggestions.
14. Bad use of AI
15. Bad use of AI
16. Bad use of AI
17. Bad use of AI
18. Cost people their careers, and can have a detrimental impact on business revenue and reputation. Bad use of AI can:
19. The SEO Heist
20. The Result
21. Google Spam Manual Actions
22. Google Calling Out Gibberish
23. Decide What You Want To Use AI For & Then Set Up Quality Assurance Guardrails
24. For SEO: QRG & GSC Guide https://static.googleusercontent.com/media/guidel ines.raterhub.com/en//searchqualityevaluatorguid elines.pdf https://developers.google.com/search/docs/fundamentals/seo-starter-guide
25. How To Use AI Tools Effectively It’s all in the prompt
26. Crafting The Perfect Prompt Define what you want to achieve Provide Context Use parameters Use clear and concise language Use Examples Use the outputs that you receive to refine your prompt further
27. AI for Content Creation
28. 1. Content Ideation
29. 2. Social Media
30. Social Media Hooks
31. 3. Website Copy – A/B Testing
32. A/B Testing Continued
33. 4. Reviewing Content
34. 5. Improving SEO Elements
35. 6. Suggesting FAQs Here's an article that targets the keyword "Hamstring Stretches". Can you suggest 3-5 FAQs that I can add to the end of the article.
36. 7. Content Outlines
37. 8. Blog Posts – “Use With Caution” Based on the content brief you sent me, write me a top quality article, worthy of being featured in a major publication. Please add a quick summary after the introduction section. Concisely summarize the important points from the article using bullet points. Label as “Quick summary”. Use simple wording that is easy for anyone to understand, but always use proper terminology. Be thorough. Do NOT leave any section unwritten. Use short paragraphs. Use formatting like bold, italics, lists, and tables where possible. Avoid fluff. Avoid explicit section and heading labels like “V.”. Optimize for NLP with the provided target phrase. Format using markdown for CMS compatibility. Maintain proper heading structure. The title should be H1. Main headings should be H2. Sub-headings should be H3. If the article is too long to create in a single output, simply stop when necessary and await the user to prompt you to continue. End Note: Take a deep breath and ensure you grasp the format and guidelines. Do you require any clarifications before we proceed?
38. Scores: ChatGPT vs Claude Use your own knowledge, and prompts for AI to further improve the article and meet E-E-A-T. If needed, build out sections of your articles with additional prompts. It’s on you to add personal perspectives, unique data and quotes from subject matter experts and visuals to your article. My threshold for informational articles assisted with AI is 8.5. Ask yourself this question: Would you be OK with your name being associated with the quality of content being uploaded onto your website?
39. 9. Alt Text
40. Data Analysis and Insights
41. 1. REGEX
42. 2. Find Internal Linking Opportunities
43. 3. Visualize Data
44. Coding
45. Let’s Make A Calculator Can you help me make a Mortgage Payment Calculator. I need the following fields. Mortgage Amount: Amortization: (Client can choose Years (max of 30) and Months (max of 12) from a drop down) Payment Frequency: (Client can choose between Monthly, Bi-Weekly, Weekly, Accelerated Bi- Weekly and Accelerated Weekly). Interest Rate in %. (Client can enter their own) Interest Type. (Client can choose between fixed or variable) Interest Term. (Client can choose Years and Months from a drop down)
46. Improve The Output We need to improve this calculator. Let's have Amortization Period on one line. Make the Years and Months appear on one line. Lets move the interest term, years and months on one line. The calculator should deliver an error message if the client inputs incorrect values. I.E 31 years, or 15 months etc.
47. Keep Going Now let's format the calculator. Make the background of the calculator white. The font should be Helvetica, and all fields should be black. The title of each field should be bold. Where the user enters desired information, the input field should be enclosed in a square box. The box should have a royal blue outline, outline width should be 5px. The calculator button should be blue, and text colour of calculatore should be white. Give me the entire working calculator, with the formatting.
48. Finesse & Check For Mistakes Give the entire calculator a royal blue outline. Again, the outline should be 5px. I need the full calculator.
49. Final Checks & Review We missed of the interest type field. Please include a drop down for Interest Type. Fixed or Variable is what the customer can choose from. Give me the full calculator
50. If You’re Still Stuck
51. Explore Custom GPTs
52. Follow & Join The Conversation @harpreetchatha_ https://www.linkedin.com/in/harpreetsingh8/ A weekly newsletter that helps you get better at SEO. (Free tips & resources) https://seoespresso.com Get professional help with all things digital marketing. https://searchyvr.com