Programmatic Advertising: Reach your audience in new moments

Transcript

1. Programmatic Advertising: Reach Your Audience In New Moments Harriet Howarth IMPRESSION Speakerdeck.com/HarrietHowarth
2. Source: Red Crow Marketing >4,000 <100
3. 55% Source: Winterberry Group of advertising is digital
6. Intrinsic in-game ads drive unexpected visibility by natively integrating ads into gameplay 48% spontaneous recall of the brand, rising to 58% when prompted Source: Bidstack, TalkTalk Case Study, UK, 2021
7. In-game ads are a great option for clients with limited creative capabilities Top Tip: Potential partners:
8. Source: Nielsen Brand Effect Study, Spotify, UK, 2020 3D audio gives the illusion of a three-dimensional environment around the listener 3.5x increase in ad recall and 1.8x increase in brand awareness for Spotify x Fuse Tea
9. Multiple audio partners will have in-house capabilities to create 3D audio experiences Top Tip: Potential partners:
10. Source: Nielsen, 2021; JCDecaux, 2022 DOOH is a unique opportunity 3x 73% increase brand awareness for Jagermeister higher footfall to local gyms for Virgin Active to reach audiences on their path to purchase
11. Link up a creative feed Opportunities: Potential partners: with a weather API to deliver reactive messaging
12. Publisher activity twins bespoke creative with premium inventory and robust data +4ppts increase in perception of brand trustworthiness Source: GumGum, Co Op Case Study, UK, 2022
13. Many publishers have contextual AI solutions, which are becoming increasingly important in a cookieless future Potential partners: Top Tip:
14. Source: Quantcast, RSPCA Case Study, UK, 2022 Consumers are paying more attention to Connected - and watching more of it than ever 25% TV ads than linear lift in ad recall and 217% increase in donations
15. Consider your goals 6 seconds to grab attention Make the most of audio Best Practice: Potential partners:
16. 38% of consumers who have come across voice ads find them less intrusive than traditional TV 46% of listeners asked for more information and 23% went on to make a purchase Source: Bayer, Berocca Case Study, 2021
18. Thank you