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The Symphony of Leadership

heathriel
August 23, 2017
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The Symphony of Leadership

heathriel

August 23, 2017
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Transcript

  1. How Conductors Lead By Example:
    8 Ways to Transform Your Team

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  2. About Me
    CTO, TWIP & ROCeteer
    20+ Years Customer Experience Design
    Advisory Board Chair, UNLV Engineering
    Early Employee Evernote & Spirit Airlines
    2015 Female Executive of the Year
    2015 & 2016 Mentor/Coach of the Year
    Columnist for Inc, Forbes & Tech.co

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  3. Team Roles
    Front-end
    Back-end
    Project
    Manager
    Marketing
    Sales
    Manager
    Researcher
    Engineer
    Architect
    Designer
    Quality
    Assurance
    Deployment
    Content
    Operations

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  4. Every Moving Part is Essential

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  5. cc: Andrew* - https://www.flickr.com/photos/26572975@N00
    Be Technical

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  6. cc: number657 - https://www.flickr.com/photos/58519896@N00
    Be Motivated

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  7. cc: zyphichore - https://www.flickr.com/photos/32348401@N00
    Be Adaptive

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  8. cc: woodleywonderworks - https://www.flickr.com/photos/73645804@N00
    Prioritize Effective Communication

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  9. cc: droetker0912 - https://www.flickr.com/photos/58020577@N06
    Utilize Integrated Thinking

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  10. cc: Biocat, BioRegió de Catalunya - https://www.flickr.com/photos/33451476@N08
    Share Lessons Learned

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  11. cc: FutUndBeidl - https://www.flickr.com/photos/61423903@N06
    Conductors Start With a Plan

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  12. cc: cliff1066â ¢ - https://www.flickr.com/photos/28567825@N03
    The Conductor Recruits the Best Players

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  13. cc: gruntzooki - https://www.flickr.com/photos/37996580417@N01
    The Conductor is Visible

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  14. cc: JD Hancock - https://www.flickr.com/photos/83346641@N00
    The Conductor Leads With Heart

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  15. cc: Virginia Guard Public Affairs - https://www.flickr.com/photos/35101671@N06
    The Conductor Delegates

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  16. cc: Arlette - https://www.flickr.com/photos/70991854@N00
    The Conductor Is Aware of Their Impact

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  17. cc: sfroehlich1121 - https://www.flickr.com/photos/41279036@N06
    The Conductor Keeps His Back To the Audience

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  18. cc: mattjones3d - https://www.flickr.com/photos/16503843@N06
    The Conductor Shares the Spotlight

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  19. Ex. RewardMe
    Raised: $1.1M in 1 Round from 2 Investors
    Founded: August 1, 2010
    Closed: June, 2015
    What happened?
    “Premature scaling and founder misalignment”

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  20. Ex. GuGo
    Raised: Couldn’t secure funding
    Founded: February 26, 2011
    Closed: June, 2015
    What happened?
    “Cofounder disagreements, couldn't secure
    funding”

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  21. Ex. EverythingMe
    Raised: $35.5M in 3 Rounds from 7 Investors
    Founded: May 13, 2010
    Closed: October, 2015
    What happened?
    “No business model”

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  22. Ex. Uber
    Valuation: $68 billion
    What they did right:
    Strategic Marketing Plan

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  23. Ex. SpaceX
    Valuation: $12 billion
    What they did right:
    Hired the best of the best

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  24. Ex. Airbnb
    Valuation: $30 billion
    What they did right.
    Lead with their heart.
    “Lean in to the uncomfortable truth” ~
    Jonathan Mildenhall, Chief Marketing
    Officer

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  25. Implementation

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  26. cc: timtak - https://www.flickr.com/photos/64015205@N00
    Behavioral Assessments

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  27. cc: DocChewbacca - https://www.flickr.com/photos/49462908@N00
    Open Communication Process

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  28. cc: lumaxart - https://www.flickr.com/photos/22177648@N06
    Motivational Assessments

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  29. cc: kmbnrn - https://www.flickr.com/photos/37642670@N08
    Core Values

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  30. cc: "The Wanderer's Eye Photography" - https://www.flickr.com/photos/8997331@N04
    Hire for Company Culture

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  31. cc: 4nitsirk - https://www.flickr.com/photos/26223114@N02
    Recognize Employees

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  32. cc: antonychammond - https://www.flickr.com/photos/8525214@N06
    Consistent Brand Messaging

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  33. Feedback
    [email protected]
    @heathriel
    @roceteer_inc
    https://roceteer.com

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