The Symphony of Leadership

Transcript

1. 1.

   How Conductors Lead By Example: 8 Ways to Transform Your

   Team
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   About Me CTO, TWIP & ROCeteer 20+ Years Customer Experience

   Design Advisory Board Chair, UNLV Engineering Early Employee Evernote & Spirit Airlines 2015 Female Executive of the Year 2015 & 2016 Mentor/Coach of the Year Columnist for Inc, Forbes & Tech.co
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   Team Work

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   Team Roles Front-end Back-end Project Manager Marketing Sales Manager Researcher

   Engineer Architect Designer Quality Assurance Deployment Content Operations
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   Every Moving Part is Essential

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   cc: Andrew* - https://www.flickr.com/photos/26572975@N00 Be Technical

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   cc: number657 - https://www.flickr.com/photos/58519896@N00 Be Motivated

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   cc: zyphichore - https://www.flickr.com/photos/32348401@N00 Be Adaptive

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   cc: woodleywonderworks - https://www.flickr.com/photos/73645804@N00 Prioritize Effective Communication

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    cc: droetker0912 - https://www.flickr.com/photos/58020577@N06 Utilize Integrated Thinking

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    cc: Biocat, BioRegió de Catalunya - https://www.flickr.com/photos/33451476@N08 Share Lessons Learned

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    cc: FutUndBeidl - https://www.flickr.com/photos/61423903@N06 Conductors Start With a Plan

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    cc: cliff1066â ¢ - https://www.flickr.com/photos/28567825@N03 The Conductor Recruits the Best

    Players
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    cc: gruntzooki - https://www.flickr.com/photos/37996580417@N01 The Conductor is Visible

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    cc: JD Hancock - https://www.flickr.com/photos/83346641@N00 The Conductor Leads With Heart

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    cc: Virginia Guard Public Affairs - https://www.flickr.com/photos/35101671@N06 The Conductor Delegates

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    cc: Arlette - https://www.flickr.com/photos/70991854@N00 The Conductor Is Aware of Their

    Impact
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    cc: sfroehlich1121 - https://www.flickr.com/photos/41279036@N06 The Conductor Keeps His Back To

    the Audience
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    cc: mattjones3d - https://www.flickr.com/photos/16503843@N06 The Conductor Shares the Spotlight

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    In Practice

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    Ex. RewardMe Raised: $1.1M in 1 Round from 2 Investors

    Founded: August 1, 2010 Closed: June, 2015 What happened? “Premature scaling and founder misalignment”
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    Ex. GuGo Raised: Couldn’t secure funding Founded: February 26, 2011

    Closed: June, 2015 What happened? “Cofounder disagreements, couldn't secure funding”
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    Ex. EverythingMe Raised: $35.5M in 3 Rounds from 7 Investors

    Founded: May 13, 2010 Closed: October, 2015 What happened? “No business model”
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    Ex. Uber Valuation: $68 billion What they did right: Strategic

    Marketing Plan
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    Ex. SpaceX Valuation: $12 billion What they did right: Hired

    the best of the best
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    Ex. Airbnb Valuation: $30 billion What they did right. Lead

    with their heart. “Lean in to the uncomfortable truth” ~ Jonathan Mildenhall, Chief Marketing Officer
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    Implementation

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    cc: timtak - https://www.flickr.com/photos/64015205@N00 Behavioral Assessments

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    cc: DocChewbacca - https://www.flickr.com/photos/49462908@N00 Open Communication Process

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    cc: lumaxart - https://www.flickr.com/photos/22177648@N06 Motivational Assessments

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    cc: kmbnrn - https://www.flickr.com/photos/37642670@N08 Core Values

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    cc: "The Wanderer's Eye Photography" - https://www.flickr.com/photos/8997331@N04 Hire for Company

    Culture
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    cc: 4nitsirk - https://www.flickr.com/photos/26223114@N02 Recognize Employees

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    cc: antonychammond - https://www.flickr.com/photos/8525214@N06 Consistent Brand Messaging

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    None
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    Feedback heather@roceteer.com @heathriel @roceteer_inc https://roceteer.com