The Symphony of Leadership

Transcript

1. How Conductors Lead By Example:
   8 Ways to Transform Your Team
   

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2. About Me
   CTO, TWIP & ROCeteer
   20+ Years Customer Experience Design
   Advisory Board Chair, UNLV Engineering
   Early Employee Evernote & Spirit Airlines
   2015 Female Executive of the Year
   2015 & 2016 Mentor/Coach of the Year
   Columnist for Inc, Forbes & Tech.co
   

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3. Team Work
   

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4. Team Roles
   Front-end
   Back-end
   Project
   Manager
   Marketing
   Sales
   Manager
   Researcher
   Engineer
   Architect
   Designer
   Quality
   Assurance
   Deployment
   Content
   Operations
   

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5. Every Moving Part is Essential
   

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6. cc: Andrew* - https://www.flickr.com/photos/26572975@N00
   Be Technical
   

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7. cc: number657 - https://www.flickr.com/photos/58519896@N00
   Be Motivated
   

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8. cc: zyphichore - https://www.flickr.com/photos/32348401@N00
   Be Adaptive
   

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9. cc: woodleywonderworks - https://www.flickr.com/photos/73645804@N00
   Prioritize Effective Communication
   

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10. cc: droetker0912 - https://www.flickr.com/photos/58020577@N06
    Utilize Integrated Thinking
    

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11. cc: Biocat, BioRegió de Catalunya - https://www.flickr.com/photos/33451476@N08
    Share Lessons Learned
    

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12. cc: FutUndBeidl - https://www.flickr.com/photos/61423903@N06
    Conductors Start With a Plan
    

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13. cc: cliff1066â ¢ - https://www.flickr.com/photos/28567825@N03
    The Conductor Recruits the Best Players
    

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14. cc: gruntzooki - https://www.flickr.com/photos/37996580417@N01
    The Conductor is Visible
    

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15. cc: JD Hancock - https://www.flickr.com/photos/83346641@N00
    The Conductor Leads With Heart
    

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16. cc: Virginia Guard Public Affairs - https://www.flickr.com/photos/35101671@N06
    The Conductor Delegates
    

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17. cc: Arlette - https://www.flickr.com/photos/70991854@N00
    The Conductor Is Aware of Their Impact
    

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18. cc: sfroehlich1121 - https://www.flickr.com/photos/41279036@N06
    The Conductor Keeps His Back To the Audience
    

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19. cc: mattjones3d - https://www.flickr.com/photos/16503843@N06
    The Conductor Shares the Spotlight
    

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20. In Practice
    

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21. Ex. RewardMe
    Raised: $1.1M in 1 Round from 2 Investors
    Founded: August 1, 2010
    Closed: June, 2015
    What happened?
    “Premature scaling and founder misalignment”
    

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22. Ex. GuGo
    Raised: Couldn’t secure funding
    Founded: February 26, 2011
    Closed: June, 2015
    What happened?
    “Cofounder disagreements, couldn't secure
    funding”
    

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23. Ex. EverythingMe
    Raised: $35.5M in 3 Rounds from 7 Investors
    Founded: May 13, 2010
    Closed: October, 2015
    What happened?
    “No business model”
    

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24. Ex. Uber
    Valuation: $68 billion
    What they did right:
    Strategic Marketing Plan
    

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25. Ex. SpaceX
    Valuation: $12 billion
    What they did right:
    Hired the best of the best
    

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26. Ex. Airbnb
    Valuation: $30 billion
    What they did right.
    Lead with their heart.
    “Lean in to the uncomfortable truth” ~
    Jonathan Mildenhall, Chief Marketing
    Officer
    

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27. Implementation
    

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28. cc: timtak - https://www.flickr.com/photos/64015205@N00
    Behavioral Assessments
    

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29. cc: DocChewbacca - https://www.flickr.com/photos/49462908@N00
    Open Communication Process
    

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30. cc: lumaxart - https://www.flickr.com/photos/22177648@N06
    Motivational Assessments
    

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31. cc: kmbnrn - https://www.flickr.com/photos/37642670@N08
    Core Values
    

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32. cc: "The Wanderer's Eye Photography" - https://www.flickr.com/photos/8997331@N04
    Hire for Company Culture
    

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33. cc: 4nitsirk - https://www.flickr.com/photos/26223114@N02
    Recognize Employees
    

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34. cc: antonychammond - https://www.flickr.com/photos/8525214@N06
    Consistent Brand Messaging
    

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36. Feedback
    heather@roceteer.com
    @heathriel
    @roceteer_inc
    https://roceteer.com
    

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