Growth Hacking 101

5b87711da2a3728d78311ab6b5d0d363?s=47 heathriel
January 30, 2018

Growth Hacking 101

From Community Engineering to Guerrilla Marketing, today's most successful Growth Hackers take a page from strategies of the past.

Learn how Growth Hacking got its start, what it means and get some real-world tips on how you can apply these methods to any type of business.

5b87711da2a3728d78311ab6b5d0d363?s=128

heathriel

January 30, 2018
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Transcript

  1. Growth Hacking 101

  2. About Me CTO, TWIP & ROCeteer 20+ Years Customer Experience

    Design Advisory Board Chair, UNLV Engineering Early Employee Evernote & Spirit Airlines 2015 Female Executive of the Year 2015 & 2016 Mentor/Coach of the Year Columnist for Inc, Forbes & Tech.co
  3. Growth Hacking is focusing on understanding your users and how

    they discover and adopt your products. Josh Elman
  4. What is Growth Hacking?

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  18. Buzz Marketing

  19. High ROI Multiple Injection Methods Lots of Effort Required

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  23. Buzz Marketing Stages • Buzz marketing difficult during inoculation stage

    • Must use brand ambassadors or customer evangelists • True customer-generated buzz occurs after awareness • Awareness generated through traditional advertising Inoculation Incubation Infection
  24. Guerilla Marketing

  25. Uses alternative Media Hyper-targeted Grassroots

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  27. Experiential Marketing

  28. Interactive Engaging Obvious

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  35. Video-Game Advertising

  36. In-game advertisements Rotating in-game advertising Interactive ads Game-related Web sites

    Advergames Sponsored downloads
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  41. Product Placement

  42. Goal is to increase brand awareness and liking • Placements

    work best when logical fit • Negative/positive scene impacts reaction • Increase in placement budgets § Perception of what others think is important to consumers § Provides postpurchase reassurance
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  45. Branded Entertainment

  46. Brand woven into the storyline Use increased sharply with reality

    shows Also found in novels, plays, songs, and movies
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  49. Brand Communities

  50. • Demonstration of Brand loyalty, devotion • Symbolic meaning •

    Interactions between brand and consumer • Shared values and experiences • Cannot be created by brands itself • Marketing can enhance community experience
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  52. Sponsored Consumers

  53. • Agent or advocate for a new brand –Apple, Sony,

    HP, etc. • Brand ambassadors or customer evangelists •Individuals who already like brand •Offer incentives in exchange for advocacy •Selection based on: •Devotion to brand •Low-cost marketing events
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  57. Alternative Media

  58. Billboards Bus wraps Street kiosks Objective: reach people during routine

    moments
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  70. Q&A

  71. I Feedback heather@roceteer.com @heathriel twip.co roceteer.com