Growth Hacking 101

From Community Engineering to Guerrilla Marketing, today's most successful Growth Hackers take a page from strategies of the past.

Learn how Growth Hacking got its start, what it means and get some real-world tips on how you can apply these methods to any type of business.

Transcript

1. Growth Hacking 101
2. About Me CTO, TWIP & ROCeteer 20+ Years Customer Experience Design Advisory Board Chair, UNLV Engineering Early Employee Evernote & Spirit Airlines 2015 Female Executive of the Year 2015 & 2016 Mentor/Coach of the Year Columnist for Inc, Forbes & Tech.co
3. Growth Hacking is focusing on understanding your users and how they discover and adopt your products. Josh Elman
4. What is Growth Hacking?
18. Buzz Marketing
19. High ROI Multiple Injection Methods Lots of Effort Required
23. Buzz Marketing Stages • Buzz marketing difficult during inoculation stage • Must use brand ambassadors or customer evangelists • True customer-generated buzz occurs after awareness • Awareness generated through traditional advertising Inoculation Incubation Infection
24. Guerilla Marketing
25. Uses alternative Media Hyper-targeted Grassroots
27. Experiential Marketing
28. Interactive Engaging Obvious
35. Video-Game Advertising
36. In-game advertisements Rotating in-game advertising Interactive ads Game-related Web sites Advergames Sponsored downloads
41. Product Placement
42. Goal is to increase brand awareness and liking • Placements work best when logical fit • Negative/positive scene impacts reaction • Increase in placement budgets § Perception of what others think is important to consumers § Provides postpurchase reassurance
45. Branded Entertainment
46. Brand woven into the storyline Use increased sharply with reality shows Also found in novels, plays, songs, and movies
49. Brand Communities
50. • Demonstration of Brand loyalty, devotion • Symbolic meaning • Interactions between brand and consumer • Shared values and experiences • Cannot be created by brands itself • Marketing can enhance community experience
52. Sponsored Consumers
53. • Agent or advocate for a new brand –Apple, Sony, HP, etc. • Brand ambassadors or customer evangelists •Individuals who already like brand •Offer incentives in exchange for advocacy •Selection based on: •Devotion to brand •Low-cost marketing events
57. Alternative Media
58. Billboards Bus wraps Street kiosks Objective: reach people during routine moments
70. Q&A
71. I Feedback heather@roceteer.com @heathriel twip.co roceteer.com