Choice is Overrated - Designing Products that Choose for You

According to CEO Aaron Shapiro, the next big breakthrough in design and technology will be the creation of products, services, and experiences that eliminate the needless choices from our lives and make ones on our behalf, freeing us up for the ones we really care about: “Anticipatory design”. Rather than traditional UI/UX, where the tendency is to provide options in a participatory manner to determine a result, here you remove all choices from the user, and use predictive modeling to give an outcome to liberate them from so-called “decision fatigue".

“Flow not friction,” “convenience not choice,” and “efficiency not freedom” are the mantras of anticipatory design.

In this talk, we’ll explore some implementations of anticipatory design, discuss areas where it is done well, and issues with the overall movement.

Transcript

1. Choice is Overrated
   Designing Products That Know What You Want Before You Do
   Heather Wilde, CTO
   @heathriel #prdc18wpg
   

   View Slide

2. View Slide

3. About Me
   CTO, TWIP & ROCeteer
   20+ Years Customer Experience Design
   Advisory Board Chair, UNLV Engineering
   Early Employee Evernote & Spirit Airlines
   2015 Female Executive of the Year
   2015/2016 Mentor/Coach of the Year
   2016/2017 Top Writer, Quora
   Columnist for Inc, Forbes & Tech.co
   

   View Slide

4. View Slide

5. cc: jnorton - https://www.flickr.com/photos/92343105@N00
   

   View Slide

6. View Slide

7. cc: marwho - https://www.flickr.com/photos/46702904@N00
   

   View Slide

8. View Slide

9. View Slide

10. View Slide

11. View Slide

12. View Slide

13. View Slide

14. View Slide

15. cc: miss_rogue - https://www.flickr.com/photos/92544710@N00
    2.5 Quintillion
    Bytes of Data Produced Every Day
    https://www-01.ibm.com/software/data/bigdata/what-is-big-data.html
    

    View Slide

16. cc: dalbera - https://www.flickr.com/photos/72746018@N00
    

    View Slide

17. cc: Xtream_i - https://www.flickr.com/photos/82606279@N00
    

    View Slide

18. View Slide

19. View Slide

20. View Slide

21. View Slide

22. View Slide

23. View Slide

24. View Slide

25. View Slide

26. View Slide

27. View Slide

28. View Slide

29. View Slide

30. View Slide

31. View Slide

32. View Slide

33. View Slide

34. View Slide

35. View Slide

36. View Slide

37. View Slide

38. View Slide

39. View Slide

40. View Slide

41. View Slide

42. View Slide

43. View Slide

44. cc: Defence Images - https://www.flickr.com/photos/48399297@N04
    Imagine Your Business As A Service
    

    View Slide

45. cc: mattcornock - https://www.flickr.com/photos/41672704@N06
    Create Digital Access To Your Service
    

    View Slide

46. cc: denis.petrochenkov - https://www.flickr.com/photos/127628603@N03
    Find Ways to Automate Service Delivery
    

    View Slide

47. cc: ChrisGoldNY - https://www.flickr.com/photos/34325628@N05
    Launch an Automated Service
    

    View Slide

48. cc: classic_film - https://www.flickr.com/photos/29069717@N02
    Learn What Your Users Can Live Without
    

    View Slide

49. cc: inthreedimensions - https://www.flickr.com/photos/43998300@N07
    Analyze Your Data to Improve the Experience
    

    View Slide

50. cc: ccPixs.com - https://www.flickr.com/photos/86530412@N02
    Always Aim to Simplify Tasks For Users
    

    View Slide

51. cc: noii's - https://www.flickr.com/photos/17306001@N00
    Each Interaction Should Add Value
    

    View Slide

52. cc: Jez Page - https://www.flickr.com/photos/30775143@N00
    Pre-Populate Forms, Whenever Possible
    

    View Slide

53. View Slide

54. cc: giulia.forsythe - https://www.flickr.com/photos/59217476@N00
    

    View Slide

55. Integrity is the essence of everything
    successful.
    R. Buckminster Fuller
    

    View Slide

56. Recommendation APIs
    https://www.rosetta.ai/
    https://www.recombee.com/
    IOT kits
    https://developers.google.com/cast
    https://developer.apple.com/homekit/
    https://smartthings.developer.samsung.com/
    NLP / Speech / Image
    https://watson-api-explorer.ng.bluemix.net/
    https://indico.io/
    https://dialogflow.com/
    Customer Insights
    https://www.indix.com/
    http://www.guesswork.co/
    https://azure.microsoft.com/en-au/services/
    Resources
    

    View Slide

57. Q&A
    

    View Slide

58. I ! Feedback
    heather@roceteer.com
    @heathriel
    twip.co
    roceteer.com
    

    View Slide