Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Choice is Overrated - Designing Products that Choose for You

5b87711da2a3728d78311ab6b5d0d363?s=47 heathriel
June 05, 2018

Choice is Overrated - Designing Products that Choose for You

According to CEO Aaron Shapiro, the next big breakthrough in design and technology will be the creation of products, services, and experiences that eliminate the needless choices from our lives and make ones on our behalf, freeing us up for the ones we really care about: “Anticipatory design”. Rather than traditional UI/UX, where the tendency is to provide options in a participatory manner to determine a result, here you remove all choices from the user, and use predictive modeling to give an outcome to liberate them from so-called “decision fatigue".

“Flow not friction,” “convenience not choice,” and “efficiency not freedom” are the mantras of anticipatory design.

In this talk, we’ll explore some implementations of anticipatory design, discuss areas where it is done well, and issues with the overall movement.



June 05, 2018

More Decks by heathriel

Other Decks in Design


  1. Choice is Overrated Designing Products That Know What You Want

    Before You Do Heather Wilde, CTO @heathriel #prdc18wpg
  2. None
  3. About Me CTO, TWIP & ROCeteer 20+ Years Customer Experience

    Design Advisory Board Chair, UNLV Engineering Early Employee Evernote & Spirit Airlines 2015 Female Executive of the Year 2015/2016 Mentor/Coach of the Year 2016/2017 Top Writer, Quora Columnist for Inc, Forbes & Tech.co
  4. None
  5. cc: jnorton - https://www.flickr.com/photos/92343105@N00

  6. None
  7. cc: marwho - https://www.flickr.com/photos/46702904@N00

  8. None
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. cc: miss_rogue - https://www.flickr.com/photos/92544710@N00 2.5 Quintillion Bytes of Data Produced

    Every Day https://www-01.ibm.com/software/data/bigdata/what-is-big-data.html
  16. cc: dalbera - https://www.flickr.com/photos/72746018@N00

  17. cc: Xtream_i - https://www.flickr.com/photos/82606279@N00

  18. None
  19. None
  20. None
  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None
  40. None
  41. None
  42. None
  43. None
  44. cc: Defence Images - https://www.flickr.com/photos/48399297@N04 Imagine Your Business As A

  45. cc: mattcornock - https://www.flickr.com/photos/41672704@N06 Create Digital Access To Your Service

  46. cc: denis.petrochenkov - https://www.flickr.com/photos/127628603@N03 Find Ways to Automate Service Delivery

  47. cc: ChrisGoldNY - https://www.flickr.com/photos/34325628@N05 Launch an Automated Service

  48. cc: classic_film - https://www.flickr.com/photos/29069717@N02 Learn What Your Users Can Live

  49. cc: inthreedimensions - https://www.flickr.com/photos/43998300@N07 Analyze Your Data to Improve the

  50. cc: ccPixs.com - https://www.flickr.com/photos/86530412@N02 Always Aim to Simplify Tasks For

  51. cc: noii's - https://www.flickr.com/photos/17306001@N00 Each Interaction Should Add Value

  52. cc: Jez Page - https://www.flickr.com/photos/30775143@N00 Pre-Populate Forms, Whenever Possible

  53. None
  54. cc: giulia.forsythe - https://www.flickr.com/photos/59217476@N00

  55. Integrity is the essence of everything successful. R. Buckminster Fuller

  56. Recommendation APIs https://www.rosetta.ai/ https://www.recombee.com/ IOT kits https://developers.google.com/cast https://developer.apple.com/homekit/ https://smartthings.developer.samsung.com/ NLP

    / Speech / Image https://watson-api-explorer.ng.bluemix.net/ https://indico.io/ https://dialogflow.com/ Customer Insights https://www.indix.com/ http://www.guesswork.co/ https://azure.microsoft.com/en-au/services/ Resources
  57. Q&A

  58. I ! Feedback heather@roceteer.com @heathriel twip.co roceteer.com