Choice is Overrated - Designing Products that Choose for You

According to CEO Aaron Shapiro, the next big breakthrough in design and technology will be the creation of products, services, and experiences that eliminate the needless choices from our lives and make ones on our behalf, freeing us up for the ones we really care about: “Anticipatory design”. Rather than traditional UI/UX, where the tendency is to provide options in a participatory manner to determine a result, here you remove all choices from the user, and use predictive modeling to give an outcome to liberate them from so-called “decision fatigue".

“Flow not friction,” “convenience not choice,” and “efficiency not freedom” are the mantras of anticipatory design.

In this talk, we’ll explore some implementations of anticipatory design, discuss areas where it is done well, and issues with the overall movement.

Transcript

1. Choice is Overrated Designing Products That Know What You Want Before You Do Heather Wilde, CTO @heathriel #prdc18wpg
3. About Me CTO, TWIP & ROCeteer 20+ Years Customer Experience Design Advisory Board Chair, UNLV Engineering Early Employee Evernote & Spirit Airlines 2015 Female Executive of the Year 2015/2016 Mentor/Coach of the Year 2016/2017 Top Writer, Quora Columnist for Inc, Forbes & Tech.co
5. cc: jnorton - https://www.flickr.com/photos/92343105@N00
7. cc: marwho - https://www.flickr.com/photos/46702904@N00
15. cc: miss_rogue - https://www.flickr.com/photos/92544710@N00 2.5 Quintillion Bytes of Data Produced Every Day https://www-01.ibm.com/software/data/bigdata/what-is-big-data.html
16. cc: dalbera - https://www.flickr.com/photos/72746018@N00
17. cc: Xtream_i - https://www.flickr.com/photos/82606279@N00
44. cc: Defence Images - https://www.flickr.com/photos/48399297@N04 Imagine Your Business As A Service
45. cc: mattcornock - https://www.flickr.com/photos/41672704@N06 Create Digital Access To Your Service
46. cc: denis.petrochenkov - https://www.flickr.com/photos/127628603@N03 Find Ways to Automate Service Delivery
47. cc: ChrisGoldNY - https://www.flickr.com/photos/34325628@N05 Launch an Automated Service
48. cc: classic_film - https://www.flickr.com/photos/29069717@N02 Learn What Your Users Can Live Without
49. cc: inthreedimensions - https://www.flickr.com/photos/43998300@N07 Analyze Your Data to Improve the Experience
50. cc: ccPixs.com - https://www.flickr.com/photos/86530412@N02 Always Aim to Simplify Tasks For Users
51. cc: noii's - https://www.flickr.com/photos/17306001@N00 Each Interaction Should Add Value
52. cc: Jez Page - https://www.flickr.com/photos/30775143@N00 Pre-Populate Forms, Whenever Possible
54. cc: giulia.forsythe - https://www.flickr.com/photos/59217476@N00
55. Integrity is the essence of everything successful. R. Buckminster Fuller
56. Recommendation APIs https://www.rosetta.ai/ https://www.recombee.com/ IOT kits https://developers.google.com/cast https://developer.apple.com/homekit/ https://smartthings.developer.samsung.com/ NLP / Speech / Image https://watson-api-explorer.ng.bluemix.net/ https://indico.io/ https://dialogflow.com/ Customer Insights https://www.indix.com/ http://www.guesswork.co/ https://azure.microsoft.com/en-au/services/ Resources
57. Q&A
58. I ! Feedback heather@roceteer.com @heathriel twip.co roceteer.com