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グロースを加速するLooker活用 / Leveraging Looker to accelerate growth
Jiro Nagashima
December 07, 2020
Technology
3
1.6k
グロースを加速するLooker活用 / Leveraging Looker to accelerate growth
Looker User Meetup Online #5 での発表内容。
https://connpass.com/event/198235/
Jiro Nagashima
December 07, 2020
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Transcript
©2020 Wantedly, Inc. άϩʔεΛՃ͢ΔLooker׆༻ Looker User Meetup #5 Dec 7,
2020 - Jiro Nagashima
©2020 Wantedly, Inc. × άϩʔε Looker
©2020 Wantedly, Inc. × άϩʔε Explore σʔλ୳ࡧ
©2020 Wantedly, Inc. × DAU/WAU/MAUूܭ Explore σʔλ୳ࡧ ίϗʔτੳ
©2020 Wantedly, Inc. ҙ × DAU/WAU/MAUूܭ Explore σʔλ୳ࡧ ίϗʔτੳ
©2020 Wantedly, Inc. https://wantedly.com/id/jiro
©2020 Wantedly, Inc. ࣗݾհ WantedlyͰͷಇ͖ํ άϩʔε BI ։ൃ iOS Engineer
Growth Lead / Growth PM BI Lead / BI Analyst 2013 2015 2020 ϓϩμΫτͷΛ࣮ݱ͢Δׂ ϓϩμΫτͷΛࢧ͑Δׂ
©2020 Wantedly, Inc. BIνʔϜ ࡢʹ৽ઃ
©2020 Wantedly, Inc. ϛογϣϯ BIνʔϜ ҙࢥܾఆࢧԉɾఏݴ ։ൃνʔϜ ϓϩμΫτ ͷ։ൃ༏ઌΛܾΊΔࡍͷ
©2020 Wantedly, Inc. Ξτϓοτ BIνʔϜ North Star Metricબఆ KRͷඪઃఆ Ϣʔβʔηάϝϯτఆٛ
KRμογϡϘʔυઃܭ LookerҠߦ
©2020 Wantedly, Inc. ҙ
©2020 Wantedly, Inc. ίϗʔτੳ × Explore σʔλ୳ࡧ DAU/WAU/MAUूܭ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ଐੑ͝ͱͷಈͷѲ w ྫ 21ଔͷֶੜ૿Ճʹ͋Δ͔ɺࢪࡦΛ࣮ࢪ͢ΔͷʹेͳϘϦϡʔϜ͕͋Δ͔ قઅੑɾपظੑͷѲ w
ྫ ֶੜͷϐʔΫྫ͍ͭࠒ͔ɺࢪࡦΛ࣮ࢪ͢Δͷ͍͕ͭଥ͔ ͦͷଞ w εύϜ༗ແͷѲɺࠂύϑΥʔϚϯεͷѲͳͲ DAU/WAU/MAUूܭ
©2020 Wantedly, Inc. Exploreͷ࣮ݱྫ DAU/WAU/MAUूܭ ࣍ͷDAU/WAU/MAUਪҠ
©2020 Wantedly, Inc. ҙ ۙࣅूܭؔ HyperLogLogؔ w ूܭ࣌ͷύϑΥʔϚϯε্
bind_all_filtersύϥϝʔλʔ w ूܭ࣌ͷϑΟϧλʔ݅ࢦఆ DAU/WAU/MAUूܭ
©2020 Wantedly, Inc. ࣮ DAU/WAU/MAUूܭ exploreͷఆٛ
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮ DAU/WAU/MAUूܭ ࣮ݱ͍ͨ͠ूܭ ҙ1: ۙࣅूܭؔ HyperLogLogؔ
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ DAU/WAU/MAUूܭ viewͷఆٛ ҙ: bind_all_filtersύϥϝʔλʔ
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ิ DAU/WAU/MAUूܭ ୯७ͳूܭͰ͋Ε࠷దԽ༻ͷύϥϝʔλʔΛར༻Մೳ https://docs.looker.com/reference/field-params/allow_approximate_optimization
©2020 Wantedly, Inc. DAU/WAU/MAUूܭ × Explore σʔλ୳ࡧ ίϗʔτੳ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ίϗʔτੳ Ϣʔβʔ ৽ن Ϣʔβʔ ෮ؼ Ϣʔβʔ
ٳ Ϣʔβʔ ύϫʔ Ϣʔβʔ ܧଓ ֫ಘ ΞΫ ςΟϕʔ γ ϣ ϯ ࠶ ΞΫ ςΟϕʔ γ ϣ ϯ Ϧ β Ϩ Ϋ γ ϣ ϯ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ίϗʔτੳ https://amplitude.com/mastering-retention/retention-lifecycle-framework “Retention Lifecycle Framework” ͱͯ͠հ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ϥΠϑαΠΫϧ͝ͱͷಈѲ w ৽ن / ܧଓ෮ؼٳͷ4ͭͷίϗʔτͰྨ w
ྫ Ϣʔβʔ͕૿͍͑ͯΔͷ৽نʢ͘͠ɺ෮ؼʣͷ૿Ճͱٳͷݮগͷ͍ͣΕ͔ Τϯήʔδϝϯτ߹͍͝ͱͷಈѲ w ΧδϡΞϧίΞύϫʔͷ3ͭͷίϗʔτͰྨ w ྫ ૿͍͑ͯΔͷΤϯήʔδϝϯτ߹͍ͷߴ͍Ϣʔβʔͱ͍Ϣʔβʔͷ͍ͣΕ͔ ଐੑͱΈ߹Θͤͨίϗʔτ͝ͱͷಈѲ w ྫ த్͕૿͍͑ͯΔͷ৽نʢ͘͠ɺ෮ؼʣͷ૿Ճͱٳͷݮগͷ͍ͣΕ͔ ίϗʔτੳ
©2020 Wantedly, Inc. Exploreͷ࣮ݱྫ ίϗʔτੳ ϥΠϑαΠΫϧ͝ͱͷϢʔβʔਪҠ Τϯήʔδϝϯτ߹͍͝ͱͷϢʔβʔൺਪҠ
©2020 Wantedly, Inc. ҙ 1. PDT w ࣄલूܭͱӬଓԽʹΑΔύϑΥʔϚϯε্ group_labelύϥϝʔλʔ
w ϑΟʔϧυͷྨʹΑΔརศੑ্ ίϗʔτੳ
©2020 Wantedly, Inc. ࣮ ίϗʔτੳ viewͷఆٛ ҙ: PDT
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮ ίϗʔτੳ measureͷఆٛ ҙ: group_labelύϥϝʔλʔ
©2020 Wantedly, Inc. ࣮measureͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮measureͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. άϩʔεʹ͓͚ΔExplore׆༻࣌ͷҙ DAU/WAU/MAUूܭ × Explore σʔλ୳ࡧ
w bind_all_filtersύϥϝʔλʔ w ۙࣅूܭؔ HyperLogLogؔ ίϗʔτੳ × Explore σʔλ୳ࡧ w PDT w group_labelύϥϝʔλʔ Summary
©2020 Wantedly, Inc. άϩʔε Looker × ҙʹΑͬͯेʹ׆༻Ͱ͖Δʂ
©2020 Wantedly, Inc. Appendix
©2020 Wantedly, Inc. https://mixpanel.com/ja/content/guide-to-product-analytics/chapter_2/ ͍ͭDAU/WAU/MAUΛܭଌ͖͔͢ʢ͋Δ͍ɺ͖͢Ͱͳ͍͔ʣ
©2020 Wantedly, Inc. ࠓޙ࣮ݱ͍ͨ͜͠ͱ https://clevertap.com/blog/cohort-analysis/ Triangle Chart ִ࣌ؒؒͷࢦఆଐੑͱΈ߹ΘͤͨੳΛ࣮ݱ͍ͨ͠