Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
グロースを加速するLooker活用 / Leveraging Looker to accel...
Search
Jiro Nagashima
December 07, 2020
Technology
3
2.9k
グロースを加速するLooker活用 / Leveraging Looker to accelerate growth
Looker User Meetup Online #5 での発表内容。
https://connpass.com/event/198235/
Jiro Nagashima
December 07, 2020
Tweet
Share
More Decks by Jiro Nagashima
See All by Jiro Nagashima
プロダクトの成長を支えるKPI / KPIs for growing your product
hedjirog
17
3.9k
UIViewPropertyAnimatorで実現するリッチなアニメーション表現
hedjirog
4
2.4k
ReactorKit at Wantedly
hedjirog
2
1k
ReactorKitを利用した緩やかなアーキテクチャの移行
hedjirog
3
1.5k
限られたリソースで進める段階的なSwit移行
hedjirog
2
5.3k
エンジニア・デザイナーで取り組むグロースハック
hedjirog
6
2.4k
iOS 10 時代のアニメーション / Introduction to UIViewPropertyAnimator
hedjirog
3
3.1k
How we use fastlane at Wantedly
hedjirog
9
11k
fastlaneとCircleCIではじめるアプリ配布の定期実行 / Continuous Deployment with fastlane and CircleCI
hedjirog
10
23k
Other Decks in Technology
See All in Technology
Adminaで実現するISMS/SOC2運用の効率化 〜 アカウント管理編 〜
shonansurvivors
4
450
速習AGENTS.md:5分で精度を上げる "3ブロック" テンプレ
ismk
6
1.5k
プロダクトのコードから見るGoによるデザインパターンの実践 #go_night_talk
bengo4com
1
2.5k
[Codex Meetup Japan #1] Codex-Powered Mobile Apps Development
korodroid
2
800
HR Force における DWH の併用事例 ~ サービス基盤としての BigQuery / 分析基盤としての Snowflake ~@Cross Data Platforms Meetup #2「BigQueryと愉快な仲間たち」
ryo_suzuki
0
220
ユーザーの声とAI検証で進める、プロダクトディスカバリー
sansantech
PRO
1
140
Claude Code Subagents 再入門 ~cc-sddの実装で学んだこと~
gotalab555
3
2.2k
Findy Team+ QAチーム これからのチャレンジ!
findy_eventslides
0
200
AWS IoT 超入門 2025
hattori
0
340
AWS Top Engineer、浮いてませんか? / As an AWS Top Engineer, Are You Out of Place?
yuj1osm
2
210
WEBサービスを成り立たせるAWSサービス
takano0131
0
110
Oracle Base Database Service 技術詳細
oracle4engineer
PRO
12
80k
Featured
See All Featured
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Building a Modern Day E-commerce SEO Strategy
aleyda
44
7.8k
Music & Morning Musume
bryan
46
6.8k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
33
2.3k
Building Better People: How to give real-time feedback that sticks.
wjessup
369
20k
Six Lessons from altMBA
skipperchong
29
4k
[RailsConf 2023] Rails as a piece of cake
palkan
57
5.9k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
162
15k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
657
61k
The Straight Up "How To Draw Better" Workshop
denniskardys
238
140k
Balancing Empowerment & Direction
lara
4
690
Intergalactic Javascript Robots from Outer Space
tanoku
273
27k
Transcript
©2020 Wantedly, Inc. άϩʔεΛՃ͢ΔLooker׆༻ Looker User Meetup #5 Dec 7,
2020 - Jiro Nagashima
©2020 Wantedly, Inc. × άϩʔε Looker
©2020 Wantedly, Inc. × άϩʔε Explore σʔλ୳ࡧ
©2020 Wantedly, Inc. × DAU/WAU/MAUूܭ Explore σʔλ୳ࡧ ίϗʔτੳ
©2020 Wantedly, Inc. ҙ × DAU/WAU/MAUूܭ Explore σʔλ୳ࡧ ίϗʔτੳ
©2020 Wantedly, Inc. https://wantedly.com/id/jiro
©2020 Wantedly, Inc. ࣗݾհ WantedlyͰͷಇ͖ํ άϩʔε BI ։ൃ iOS Engineer
Growth Lead / Growth PM BI Lead / BI Analyst 2013 2015 2020 ϓϩμΫτͷΛ࣮ݱ͢Δׂ ϓϩμΫτͷΛࢧ͑Δׂ
©2020 Wantedly, Inc. BIνʔϜ ࡢʹ৽ઃ
©2020 Wantedly, Inc. ϛογϣϯ BIνʔϜ ҙࢥܾఆࢧԉɾఏݴ ։ൃνʔϜ ϓϩμΫτ ͷ։ൃ༏ઌΛܾΊΔࡍͷ
©2020 Wantedly, Inc. Ξτϓοτ BIνʔϜ North Star Metricબఆ KRͷඪઃఆ Ϣʔβʔηάϝϯτఆٛ
KRμογϡϘʔυઃܭ LookerҠߦ
©2020 Wantedly, Inc. ҙ
©2020 Wantedly, Inc. ίϗʔτੳ × Explore σʔλ୳ࡧ DAU/WAU/MAUूܭ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ଐੑ͝ͱͷಈͷѲ w ྫ 21ଔͷֶੜ૿Ճʹ͋Δ͔ɺࢪࡦΛ࣮ࢪ͢ΔͷʹेͳϘϦϡʔϜ͕͋Δ͔ قઅੑɾपظੑͷѲ w
ྫ ֶੜͷϐʔΫྫ͍ͭࠒ͔ɺࢪࡦΛ࣮ࢪ͢Δͷ͍͕ͭଥ͔ ͦͷଞ w εύϜ༗ແͷѲɺࠂύϑΥʔϚϯεͷѲͳͲ DAU/WAU/MAUूܭ
©2020 Wantedly, Inc. Exploreͷ࣮ݱྫ DAU/WAU/MAUूܭ ࣍ͷDAU/WAU/MAUਪҠ
©2020 Wantedly, Inc. ҙ ۙࣅूܭؔ HyperLogLogؔ w ूܭ࣌ͷύϑΥʔϚϯε্
bind_all_filtersύϥϝʔλʔ w ूܭ࣌ͷϑΟϧλʔ݅ࢦఆ DAU/WAU/MAUूܭ
©2020 Wantedly, Inc. ࣮ DAU/WAU/MAUूܭ exploreͷఆٛ
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮ DAU/WAU/MAUूܭ ࣮ݱ͍ͨ͠ूܭ ҙ1: ۙࣅूܭؔ HyperLogLogؔ
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ DAU/WAU/MAUूܭ viewͷఆٛ ҙ: bind_all_filtersύϥϝʔλʔ
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ิ DAU/WAU/MAUूܭ ୯७ͳूܭͰ͋Ε࠷దԽ༻ͷύϥϝʔλʔΛར༻Մೳ https://docs.looker.com/reference/field-params/allow_approximate_optimization
©2020 Wantedly, Inc. DAU/WAU/MAUूܭ × Explore σʔλ୳ࡧ ίϗʔτੳ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ίϗʔτੳ Ϣʔβʔ ৽ن Ϣʔβʔ ෮ؼ Ϣʔβʔ
ٳ Ϣʔβʔ ύϫʔ Ϣʔβʔ ܧଓ ֫ಘ ΞΫ ςΟϕʔ γ ϣ ϯ ࠶ ΞΫ ςΟϕʔ γ ϣ ϯ Ϧ β Ϩ Ϋ γ ϣ ϯ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ίϗʔτੳ https://amplitude.com/mastering-retention/retention-lifecycle-framework “Retention Lifecycle Framework” ͱͯ͠հ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ϥΠϑαΠΫϧ͝ͱͷಈѲ w ৽ن / ܧଓ෮ؼٳͷ4ͭͷίϗʔτͰྨ w
ྫ Ϣʔβʔ͕૿͍͑ͯΔͷ৽نʢ͘͠ɺ෮ؼʣͷ૿Ճͱٳͷݮগͷ͍ͣΕ͔ Τϯήʔδϝϯτ߹͍͝ͱͷಈѲ w ΧδϡΞϧίΞύϫʔͷ3ͭͷίϗʔτͰྨ w ྫ ૿͍͑ͯΔͷΤϯήʔδϝϯτ߹͍ͷߴ͍Ϣʔβʔͱ͍Ϣʔβʔͷ͍ͣΕ͔ ଐੑͱΈ߹Θͤͨίϗʔτ͝ͱͷಈѲ w ྫ த్͕૿͍͑ͯΔͷ৽نʢ͘͠ɺ෮ؼʣͷ૿Ճͱٳͷݮগͷ͍ͣΕ͔ ίϗʔτੳ
©2020 Wantedly, Inc. Exploreͷ࣮ݱྫ ίϗʔτੳ ϥΠϑαΠΫϧ͝ͱͷϢʔβʔਪҠ Τϯήʔδϝϯτ߹͍͝ͱͷϢʔβʔൺਪҠ
©2020 Wantedly, Inc. ҙ 1. PDT w ࣄલूܭͱӬଓԽʹΑΔύϑΥʔϚϯε্ group_labelύϥϝʔλʔ
w ϑΟʔϧυͷྨʹΑΔརศੑ্ ίϗʔτੳ
©2020 Wantedly, Inc. ࣮ ίϗʔτੳ viewͷఆٛ ҙ: PDT
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮ ίϗʔτੳ measureͷఆٛ ҙ: group_labelύϥϝʔλʔ
©2020 Wantedly, Inc. ࣮measureͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮measureͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. άϩʔεʹ͓͚ΔExplore׆༻࣌ͷҙ DAU/WAU/MAUूܭ × Explore σʔλ୳ࡧ
w bind_all_filtersύϥϝʔλʔ w ۙࣅूܭؔ HyperLogLogؔ ίϗʔτੳ × Explore σʔλ୳ࡧ w PDT w group_labelύϥϝʔλʔ Summary
©2020 Wantedly, Inc. άϩʔε Looker × ҙʹΑͬͯेʹ׆༻Ͱ͖Δʂ
©2020 Wantedly, Inc. Appendix
©2020 Wantedly, Inc. https://mixpanel.com/ja/content/guide-to-product-analytics/chapter_2/ ͍ͭDAU/WAU/MAUΛܭଌ͖͔͢ʢ͋Δ͍ɺ͖͢Ͱͳ͍͔ʣ
©2020 Wantedly, Inc. ࠓޙ࣮ݱ͍ͨ͜͠ͱ https://clevertap.com/blog/cohort-analysis/ Triangle Chart ִ࣌ؒؒͷࢦఆଐੑͱΈ߹ΘͤͨੳΛ࣮ݱ͍ͨ͠