Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
グロースを加速するLooker活用 / Leveraging Looker to accel...
Search
Jiro Nagashima
December 07, 2020
Technology
3
2.7k
グロースを加速するLooker活用 / Leveraging Looker to accelerate growth
Looker User Meetup Online #5 での発表内容。
https://connpass.com/event/198235/
Jiro Nagashima
December 07, 2020
Tweet
Share
More Decks by Jiro Nagashima
See All by Jiro Nagashima
プロダクトの成長を支えるKPI / KPIs for growing your product
hedjirog
17
3.8k
UIViewPropertyAnimatorで実現するリッチなアニメーション表現
hedjirog
4
2.2k
ReactorKit at Wantedly
hedjirog
2
950
ReactorKitを利用した緩やかなアーキテクチャの移行
hedjirog
3
1.5k
限られたリソースで進める段階的なSwit移行
hedjirog
2
5.2k
エンジニア・デザイナーで取り組むグロースハック
hedjirog
6
2.3k
iOS 10 時代のアニメーション / Introduction to UIViewPropertyAnimator
hedjirog
3
3k
How we use fastlane at Wantedly
hedjirog
9
11k
fastlaneとCircleCIではじめるアプリ配布の定期実行 / Continuous Deployment with fastlane and CircleCI
hedjirog
10
23k
Other Decks in Technology
See All in Technology
Apache Iceberg Case Study in LY Corporation
lycorptech_jp
PRO
0
360
Snowflakeの開発・運用コストをApache Icebergで効率化しよう!~機能と活用例のご紹介~
sagara
1
520
ウォンテッドリーのデータパイプラインを支える ETL のための analytics, rds-exporter / analytics, rds-exporter for ETL to support Wantedly's data pipeline
unblee
0
140
Platform Engineeringで クラウドの「楽しくない」を解消しよう
jacopen
4
180
Qiita Organizationを導入したら、アウトプッターが爆増して会社がちょっと有名になった件
minorun365
PRO
1
300
クラウド関連のインシデントケースを収集して見えてきたもの
lhazy
9
1.9k
RayでPHPのデバッグをちょっと快適にする
muno92
PRO
0
200
IoTシステム開発の複雑さを低減するための統合的アーキテクチャ
kentaro
1
130
日経のデータベース事業とElasticsearch
hinatades
PRO
0
260
ディスプレイ広告(Yahoo!広告・LINE広告)におけるバックエンド開発
lycorptech_jp
PRO
0
540
プルリクエストレビューを終わらせるためのチーム体制 / The Team for Completing Pull Request Reviews
nekonenene
1
850
エンジニア主導の企画立案を可能にする組織とは?
recruitengineers
PRO
1
290
Featured
See All Featured
Large-scale JavaScript Application Architecture
addyosmani
511
110k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.2k
Done Done
chrislema
182
16k
Measuring & Analyzing Core Web Vitals
bluesmoon
6
260
Art, The Web, and Tiny UX
lynnandtonic
298
20k
The Power of CSS Pseudo Elements
geoffreycrofte
75
5.5k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
120k
Code Review Best Practice
trishagee
67
18k
A better future with KSS
kneath
238
17k
The Pragmatic Product Professional
lauravandoore
32
6.4k
Documentation Writing (for coders)
carmenintech
68
4.6k
Why You Should Never Use an ORM
jnunemaker
PRO
55
9.2k
Transcript
©2020 Wantedly, Inc. άϩʔεΛՃ͢ΔLooker׆༻ Looker User Meetup #5 Dec 7,
2020 - Jiro Nagashima
©2020 Wantedly, Inc. × άϩʔε Looker
©2020 Wantedly, Inc. × άϩʔε Explore σʔλ୳ࡧ
©2020 Wantedly, Inc. × DAU/WAU/MAUूܭ Explore σʔλ୳ࡧ ίϗʔτੳ
©2020 Wantedly, Inc. ҙ × DAU/WAU/MAUूܭ Explore σʔλ୳ࡧ ίϗʔτੳ
©2020 Wantedly, Inc. https://wantedly.com/id/jiro
©2020 Wantedly, Inc. ࣗݾհ WantedlyͰͷಇ͖ํ άϩʔε BI ։ൃ iOS Engineer
Growth Lead / Growth PM BI Lead / BI Analyst 2013 2015 2020 ϓϩμΫτͷΛ࣮ݱ͢Δׂ ϓϩμΫτͷΛࢧ͑Δׂ
©2020 Wantedly, Inc. BIνʔϜ ࡢʹ৽ઃ
©2020 Wantedly, Inc. ϛογϣϯ BIνʔϜ ҙࢥܾఆࢧԉɾఏݴ ։ൃνʔϜ ϓϩμΫτ ͷ։ൃ༏ઌΛܾΊΔࡍͷ
©2020 Wantedly, Inc. Ξτϓοτ BIνʔϜ North Star Metricબఆ KRͷඪઃఆ Ϣʔβʔηάϝϯτఆٛ
KRμογϡϘʔυઃܭ LookerҠߦ
©2020 Wantedly, Inc. ҙ
©2020 Wantedly, Inc. ίϗʔτੳ × Explore σʔλ୳ࡧ DAU/WAU/MAUूܭ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ଐੑ͝ͱͷಈͷѲ w ྫ 21ଔͷֶੜ૿Ճʹ͋Δ͔ɺࢪࡦΛ࣮ࢪ͢ΔͷʹेͳϘϦϡʔϜ͕͋Δ͔ قઅੑɾपظੑͷѲ w
ྫ ֶੜͷϐʔΫྫ͍ͭࠒ͔ɺࢪࡦΛ࣮ࢪ͢Δͷ͍͕ͭଥ͔ ͦͷଞ w εύϜ༗ແͷѲɺࠂύϑΥʔϚϯεͷѲͳͲ DAU/WAU/MAUूܭ
©2020 Wantedly, Inc. Exploreͷ࣮ݱྫ DAU/WAU/MAUूܭ ࣍ͷDAU/WAU/MAUਪҠ
©2020 Wantedly, Inc. ҙ ۙࣅूܭؔ HyperLogLogؔ w ूܭ࣌ͷύϑΥʔϚϯε্
bind_all_filtersύϥϝʔλʔ w ूܭ࣌ͷϑΟϧλʔ݅ࢦఆ DAU/WAU/MAUूܭ
©2020 Wantedly, Inc. ࣮ DAU/WAU/MAUूܭ exploreͷఆٛ
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮exploreͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮ DAU/WAU/MAUूܭ ࣮ݱ͍ͨ͠ूܭ ҙ1: ۙࣅूܭؔ HyperLogLogؔ
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ݱ͍ͨ͠ूܭ DAU/WAU/MAUूܭ BigQuery
©2020 Wantedly, Inc. ࣮ DAU/WAU/MAUूܭ viewͷఆٛ ҙ: bind_all_filtersύϥϝʔλʔ
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ DAU/WAU/MAUूܭ Looker
©2020 Wantedly, Inc. ิ DAU/WAU/MAUूܭ ୯७ͳूܭͰ͋Ε࠷దԽ༻ͷύϥϝʔλʔΛར༻Մೳ https://docs.looker.com/reference/field-params/allow_approximate_optimization
©2020 Wantedly, Inc. DAU/WAU/MAUूܭ × Explore σʔλ୳ࡧ ίϗʔτੳ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ίϗʔτੳ Ϣʔβʔ ৽ن Ϣʔβʔ ෮ؼ Ϣʔβʔ
ٳ Ϣʔβʔ ύϫʔ Ϣʔβʔ ܧଓ ֫ಘ ΞΫ ςΟϕʔ γ ϣ ϯ ࠶ ΞΫ ςΟϕʔ γ ϣ ϯ Ϧ β Ϩ Ϋ γ ϣ ϯ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ίϗʔτੳ https://amplitude.com/mastering-retention/retention-lifecycle-framework “Retention Lifecycle Framework” ͱͯ͠հ
©2020 Wantedly, Inc. Ϟνϕʔγϣϯ ϥΠϑαΠΫϧ͝ͱͷಈѲ w ৽ن / ܧଓ෮ؼٳͷ4ͭͷίϗʔτͰྨ w
ྫ Ϣʔβʔ͕૿͍͑ͯΔͷ৽نʢ͘͠ɺ෮ؼʣͷ૿Ճͱٳͷݮগͷ͍ͣΕ͔ Τϯήʔδϝϯτ߹͍͝ͱͷಈѲ w ΧδϡΞϧίΞύϫʔͷ3ͭͷίϗʔτͰྨ w ྫ ૿͍͑ͯΔͷΤϯήʔδϝϯτ߹͍ͷߴ͍Ϣʔβʔͱ͍Ϣʔβʔͷ͍ͣΕ͔ ଐੑͱΈ߹Θͤͨίϗʔτ͝ͱͷಈѲ w ྫ த్͕૿͍͑ͯΔͷ৽نʢ͘͠ɺ෮ؼʣͷ૿Ճͱٳͷݮগͷ͍ͣΕ͔ ίϗʔτੳ
©2020 Wantedly, Inc. Exploreͷ࣮ݱྫ ίϗʔτੳ ϥΠϑαΠΫϧ͝ͱͷϢʔβʔਪҠ Τϯήʔδϝϯτ߹͍͝ͱͷϢʔβʔൺਪҠ
©2020 Wantedly, Inc. ҙ 1. PDT w ࣄલूܭͱӬଓԽʹΑΔύϑΥʔϚϯε্ group_labelύϥϝʔλʔ
w ϑΟʔϧυͷྨʹΑΔརศੑ্ ίϗʔτੳ
©2020 Wantedly, Inc. ࣮ ίϗʔτੳ viewͷఆٛ ҙ: PDT
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮viewͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮ ίϗʔτੳ measureͷఆٛ ҙ: group_labelύϥϝʔλʔ
©2020 Wantedly, Inc. ࣮measureͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. ࣮measureͷఆٛ ίϗʔτੳ Looker
©2020 Wantedly, Inc. άϩʔεʹ͓͚ΔExplore׆༻࣌ͷҙ DAU/WAU/MAUूܭ × Explore σʔλ୳ࡧ
w bind_all_filtersύϥϝʔλʔ w ۙࣅूܭؔ HyperLogLogؔ ίϗʔτੳ × Explore σʔλ୳ࡧ w PDT w group_labelύϥϝʔλʔ Summary
©2020 Wantedly, Inc. άϩʔε Looker × ҙʹΑͬͯेʹ׆༻Ͱ͖Δʂ
©2020 Wantedly, Inc. Appendix
©2020 Wantedly, Inc. https://mixpanel.com/ja/content/guide-to-product-analytics/chapter_2/ ͍ͭDAU/WAU/MAUΛܭଌ͖͔͢ʢ͋Δ͍ɺ͖͢Ͱͳ͍͔ʣ
©2020 Wantedly, Inc. ࠓޙ࣮ݱ͍ͨ͜͠ͱ https://clevertap.com/blog/cohort-analysis/ Triangle Chart ִ࣌ؒؒͷࢦఆଐੑͱΈ߹ΘͤͨੳΛ࣮ݱ͍ͨ͠