Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
プロダクトの成長を支えるKPI / KPIs for growing your product
Search
Jiro Nagashima
June 17, 2020
Technology
17
3.9k
プロダクトの成長を支えるKPI / KPIs for growing your product
Wantedly の研修資料(外部公開用に再編)
Jiro Nagashima
June 17, 2020
Tweet
Share
More Decks by Jiro Nagashima
See All by Jiro Nagashima
グロースを加速するLooker活用 / Leveraging Looker to accelerate growth
hedjirog
3
2.9k
UIViewPropertyAnimatorで実現するリッチなアニメーション表現
hedjirog
4
2.3k
ReactorKit at Wantedly
hedjirog
2
990
ReactorKitを利用した緩やかなアーキテクチャの移行
hedjirog
3
1.5k
限られたリソースで進める段階的なSwit移行
hedjirog
2
5.3k
エンジニア・デザイナーで取り組むグロースハック
hedjirog
6
2.4k
iOS 10 時代のアニメーション / Introduction to UIViewPropertyAnimator
hedjirog
3
3.1k
How we use fastlane at Wantedly
hedjirog
9
11k
fastlaneとCircleCIではじめるアプリ配布の定期実行 / Continuous Deployment with fastlane and CircleCI
hedjirog
10
23k
Other Decks in Technology
See All in Technology
DevIO2025_継続的なサービス開発のための技術的意思決定のポイント / how-to-tech-decision-makaing-devio2025
nologyance
1
400
ブロックテーマ時代における、テーマの CSS について考える Toro_Unit / 2025.09.13 @ Shinshu WordPress Meetup
torounit
0
130
スマートファクトリーの第一歩 〜AWSマネージドサービスで 実現する予知保全と生成AI活用まで
ganota
2
220
まずはマネコンでちゃちゃっと作ってから、それをCDKにしてみよか。
yamada_r
2
110
Firestore → Spanner 移行 を成功させた段階的移行プロセス
athug
1
480
BPaaSにおける人と協働する前提のAIエージェント-AWS登壇資料
kentarofujii
0
140
現場で効くClaude Code ─ 最新動向と企業導入
takaakikakei
1
250
KotlinConf 2025_イベントレポート
sony
1
140
Platform開発が先行する Platform Engineeringの違和感
kintotechdev
4
570
20250910_障害注入から効率的復旧へ_カオスエンジニアリング_生成AIで考えるAWS障害対応.pdf
sh_fk2
3
260
S3アクセス制御の設計ポイント
tommy0124
3
200
【NoMapsTECH 2025】AI Edge Computing Workshop
akit37
0
190
Featured
See All Featured
Documentation Writing (for coders)
carmenintech
74
5k
Building Adaptive Systems
keathley
43
2.7k
Designing for Performance
lara
610
69k
Docker and Python
trallard
45
3.6k
How to Ace a Technical Interview
jacobian
279
23k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Side Projects
sachag
455
43k
Visualization
eitanlees
148
16k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
34
6k
Statistics for Hackers
jakevdp
799
220k
Writing Fast Ruby
sferik
628
62k
Speed Design
sergeychernyshev
32
1.1k
Transcript
©2020 Wantedly, Inc. ϓϩμΫτͷΛࢧ͑ΔKPI 17.June.2020 - Jiro Nagashima @hedjirog ࣾһݚम
దͳKPIઃఆͱӡ༻ͷώϯτ
©2020 Wantedly, Inc. ݚमͰֶΔ͜ͱ
©2020 Wantedly, Inc. ϓϩμΫτͷΛଌΔͨΊͷ KPI ઃఆ ྑ͍ KPIΛઃఆ͢ΔͨΊͷΞϓϩʔν
©2020 Wantedly, Inc. ࣗݾհ Jiro Nagashima @hedjirog w ౢӬౡೋ࣍࿕ →
Jiro or ͡Ζ͏Ͱྑ͍Ͱ͢ w ࡢʹ৽ઃͨ͠BI SquadͷϦʔμʔ w 2ࡀͷଉࢠ͕͍·͢
©2020 Wantedly, Inc. ࣗݾհ Wantedlyͱͷ͔͔ΘΓ Growth BI ։ൃ iOS Engineer
Growth Lead / Growth PM BI Lead / BI Analyst 2013 2015 2020 ϓϩμΫτͷΛ࣮ݱ͢Δׂ ϓϩμΫτͷΛଌΔׂ
©2020 Wantedly, Inc. KPI ͱ
©2020 Wantedly, Inc. KPI = Key Performance Indicator ϓϩμΫτ͕ͲΕ͚ͩྑ͍ঢ়ଶʹ͋Δ͔Λࣔ͢ఆྔతͳࢦඪ※ ※͜ͷݚमʹ͓͚Δఆٛ
©2020 Wantedly, Inc. ͳͥ KPI ͕ඞཁͳͷ͔
©2020 Wantedly, Inc. KPI ߦಈΛଅ͢
©2020 Wantedly, Inc. KPI ͷׂ ݱঢ়ͷѲ w ظ͢ΔϖʔεΛҡ࣋Ͱ͖͍ͯΔ͔ w Λ͛ΔϘτϧωοΫͳ͍͔
w ϢʔβʔʹՁΛఏڙͰ͖͍ͯΔ͔ ظͱͷဃ՝ͷ༗ແΛѲ͢Δ͜ͱͰ దͳߦಈΛى͜͢͜ͱ͕Ͱ͖Δ ߦಈͷଅਐ w ϓϩμΫτઓུͷݟ͠ w ։ൃ༏ઌॱҐͷݟ͠ w Ϧιʔεͷݟ͠
©2020 Wantedly, Inc. KPI ߦಈͷ݁ՌΛࣔࠦ͢Δ
©2020 Wantedly, Inc. ߦಈͷଅਐ w ϓϩμΫτઓུͷݟ͠ w ։ൃ༏ઌॱҐͷݟ͠ w Ϧιʔεͷݟ͠
KPI ͷׂ ݱঢ়ͷѲ w ظ͢ΔϖʔεΛҡ࣋Ͱ͖͍ͯΔ͔ w Λ͛ΔϘτϧωοΫͳ͍͔ w ϢʔβʔʹՁΛఏڙͰ͖͍ͯΔ͔ ߦಈʹΑΓظ͢Δঢ়ଶʹࢸ͔ͬͨΛ Ѳ͢Δ͜ͱ͕Ͱ͖Δ
©2020 Wantedly, Inc. KPI ߦಈΛଅ͠ଓ͚Δ
©2020 Wantedly, Inc. KPI ͷׂ ݱঢ়ͷѲ ߦಈͷଅਐ ϑΟʔυόοΫΛಘͳ͕Β దͳߦಈΛ܁Γฦ͢͜ͱ͕Ͱ͖Δ
©2020 Wantedly, Inc. ϓϩμΫτͷΛଌΔͨΊͷ KPI ઃఆ
©2020 Wantedly, Inc. KPI ઃఆͷॏཁੑ ྑ͍ KPI w ݱঢ়ΛѲͰ͖Δ w
ߦಈΛى͜͢͜ͱ͕Ͱ͖Δ w ߦಈΛ܁Γฦ͢͜ͱ͕Ͱ͖Δ w ݱঢ়Λਖ਼͘͠ཧղ͢Δ w దͳߦಈΛଅ͢ ݱঢ়ͷѲ ߦಈͷଅਐ
©2020 Wantedly, Inc. ѱ͍ KPI w ݱঢ়ΛѲͰ͖ͳ͍ w ߦಈΛى͜͢͜ͱ͕Ͱ͖ͳ͍ w
ߦಈΛ܁Γฦ͢͜ͱ͕Ͱ͖ͳ͍ w ݱঢ়Λޡͬͯཧղ͢Δ w దͰͳ͍ߦಈΛଅ͢ KPI ઃఆͷॏཁੑ ݱঢ়ͷѲ ߦಈͷଅਐ
©2020 Wantedly, Inc. ྑ͍ KPI Λઃఆ͢Δ͜ͱ͕ॏཁ
©2020 Wantedly, Inc. 1. Retention Curve 2. North Star Metric
ྑ͍ KPI Λઃఆ͢ΔΞϓϩʔν
©2020 Wantedly, Inc. 1. Retention Curve 2. North Star Metric
ྑ͍ KPI Λઃఆ͢ΔΞϓϩʔν
©2020 Wantedly, Inc. Retention Curve Ϣʔβʔ͕ϓϩμΫτΛར༻։࢝ͨ͠ޙͷܧଓ߹͍ΛՄࢹԽ͢Δख๏
©2020 Wantedly, Inc. Week 0 Week 1 Week 2 Week
3 Week 4 100% Retention Rate Retention Curve ※ϓϩμΫτͷར༻සʹԠͯ͡ଌఆ͢Δ࣌ؒͷִؒҟͳΔ
©2020 Wantedly, Inc. Retention Curve Λॏࢹ͖͢ཧ༝ ݀ͷۭ͍ͨόέπঢ়ଶͰʹࢸΒͳ͍ w ίετΛֻ͚ͯϢʔβʔΛ֫ಘ͙ͯ͢͠ʹࣦͳͬͯ͠·͏ w
͘ܧଓͯ͠Β͑Ε… w ऩӹԽͷػձ͕૿͑Δ͚ͩͰͳ͘ɺݸผ࠷దԽʹΑΔऩӹ૿ݟࠐΊΔ w ޱίϛόΠϥϧϚʔέςΟϯάࢪࡦͷޮՌ͕ߴ·Δ ϢʔβʔʹՁΛఏڙͰ͖͍ͯΔ͔ΛଌఆͰ͖Δ w ՁΛײͯ͡Β͑ͳ͚Ε͍ଓ͚ͯΒ͑ͳ͍ w ͘ܧଓͯ͠Β͏վળʹΑͬͯ… w ϓϩμΫτͷՁ͕ଥͰ͋Δ͔Λݕূ͢Δ͜ͱ͕Ͱ͖Δ w ϢʔβʔͷχʔζཁΛ͔ͭΉ͜ͱ͕Ͱ͖Δ
©2020 Wantedly, Inc. Retention Curve Λॏࢹ͖͢ཧ༝ ༷ʑͳϓϩμΫτͷϕϯνϚʔΫͱൺֱͰ͖Δ w ࢀߟͱͳΔใΛଟ͘ݟ͚ͭΔ͜ͱ͕Ͱ͖Δ w
ࣅͨΑ͏ͳϓϩμΫτͷϕϯνϚʔΫͱൺֱͯ͠ળ͠ѱ͠ΛஅͰ͖Δ https://www.lennyrachitsky.com/p/what-is-good-retention-issue-29 https://blog.ycombinator.com/growth-guide2017/
©2020 Wantedly, Inc. Week 0 Week 1 Week 2 Week
3 Week 4 100% Retention Rate Retention Curve վળͷϙΠϯτ ॳظϢʔβʔͷݮগ ϩϯάςʔϧͷϑϥοτԽ ※ϓϩμΫτͷར༻සʹԠͯ͡ଌఆ͢Δ࣌ؒͷִؒҟͳΔ
©2020 Wantedly, Inc. ྫ 7ܧଓɺ4िܧଓɺͳͲ Week 0 Week 1 Week
2 Week 3 Week 4 100% Retention Rate Retention Curve վળͷKPI ྫ ॳظϢʔβʔͷݮগ ϩϯάςʔϧͷϑϥοτԽ ྫ ཌ࠶๚ɺཌि࠶๚ɺͳͲ ※ϓϩμΫτͷར༻සʹԠͯ͡ଌఆ͢Δ࣌ؒͷִؒҟͳΔ
©2020 Wantedly, Inc. Retention Curve ͷϞχλϦϯά ʑͷܭଌʹίϗʔτੳΛར༻͢Δ w Ͳͷͷࢪࡦ͕ܧଓʹӨڹΛ༩͔͑ͨΛਖ਼͘͠Ѳ͢Δ https://clevertap.com/blog/cohort-analysis/
https://medium.com/@Pinterest_Engineering/how-pinterest-drives-sustainable-growth-1a3f150a1f98
©2020 Wantedly, Inc. Retention Curve Λར༻ͯ͠KPIઃఆΛ͖͢έʔε PMFʹࢸΔલͷϓϩμΫτΛվળ͢Δ߹ w ૣٸա͗ΔখखઌͷάϩʔεʹΑͬͯϦιʔεΛແବݣ͍͢ΔͷΛ͙ ਖ਼͍͠ՁΛఏڙͰ͖͍ͯΔ͔֬৴Λ࣋ͯͳ͍߹
w ͘ܧଓͯ͠Β͏վળʹΑͬͯՁݕূΛ܁Γฦ͢ ϢʔβʔͷମݧѱԽΛҾ͖ى͜͢Մೳੑ͕͋Δ߹ w ར༻ॳظͷମݧΛେ͖͘ม͑ΔΑ͏ͳ৽نೳͷϦϦʔε࣌ͳͲͷϔϧενΣοΫΛ͢Δ
©2020 Wantedly, Inc. ؔ࿈ࢿྉ Mastering Retention https://amplitude.com/mastering-retention Growth Guide: How
to Set Up, Staff and Scale a Growth Program https://blog.ycombinator.com/growth-guide2017/ ͍ͪΜ͍͞͠άϩʔεϋοΫͷڭຊ https://www.amazon.co.jp/dp/B01BY7HMYO/
©2020 Wantedly, Inc. 1. Retention Curve 2. North Star Metric
ྑ͍ KPI Λઃఆ͢ΔΞϓϩʔν
North Star Metric
None
©2020 Wantedly, Inc. North Star Metric ఆٛ ϓϩμΫτͷίΞՁΛ Ϣʔβʔ͕ମݧͨ͜͠ͱΛࣔ͢ ୯Ұͷࢦඪ
©2020 Wantedly, Inc. VisitͷίΞՁ
l l ·ΔͰ༑ୡͷΑ͏ʹɺ ؾܰʹاۀͱग़ձ͏ɻ
©2020 Wantedly, Inc. VisitͷNorth Star Metric ๚ ίΞՁʹࢸΔ·Ͱͷεςοϓ Ϣʔβʔฦ৴ اۀฦ৴
Ԡื ίΞՁΛମݧ
©2020 Wantedly, Inc. VisitͷNorth Star Metric ๚ ίΞՁʹࢸΔ·Ͱͷεςοϓ Ϣʔβʔฦ৴ اۀฦ৴
Ԡื ίΞՁΛମݧ ࣮ࡍʹ๚Ͱ͖͔ͨΓಘͳ͍ ❌
©2020 Wantedly, Inc. VisitͷNorth Star Metric ๚ ίΞՁʹࢸΔ·Ͱͷεςοϓ Ϣʔβʔฦ৴ اۀฦ৴
Ԡื ίΞՁΛମݧ Ԡืͯ͠๚ʹࢸΒͳ͍͜ͱ͕ଟ͍ ❌
©2020 Wantedly, Inc. VisitͷNorth Star Metric ๚ ίΞՁʹࢸΔ·Ͱͷεςοϓ Ϣʔβʔฦ৴ اۀฦ৴
Ԡื ίΞՁΛମݧ ίΞՁͷମݧʹ࠷ۙ͘ଌఆՄೳ ⭕
©2020 Wantedly, Inc. Wantedly Visit ʮϝοηʔδԟ෮Ԡืʯ VisitͷNorth Star Metric
©2020 Wantedly, Inc. North Star Metric ࣄྫ Airbnb ʮ༧॓ധʯ Medium
ʮ૯ಡॻ࣌ؒʯ Amazon ʮPrimeϢʔβʔͷߪങʯ
©2020 Wantedly, Inc. ϢʔβʔͷΤϯήʔδϝϯτ߹͍Λө ࣄۀΛਖ਼͍͠ํಋ͘ ཧղ͘͢͠νʔϜؒͷίϛϡχέʔγϣϯ͕༰қ ऩӹʹ݁ͼ͘ઌߦࢦඪ ዞҙతͳࣈૢ࡞͕Ͱ͖ͳ͍ North Star
Metric ಛ ❣
©2020 Wantedly, Inc. North Star Metric Λར༻ͯ͠KPIઃఆΛ͖͢έʔε ϓϩμΫτͷίΞՁ͕໌֬Ͱ͋Δ߹ w ίΞՁΛϢʔβʔ͕ମݧͨ͜͠ͱΛࣔ͢ΞΫγϣϯΛࢦඪʹམͱ͠ࠐΉ͜ͱ͕Ͱ͖Δ
w ਖ਼͍͠ݱঢ়ͷཧղͱదͳߦಈΛଅͯ͘͠ΕΔKPIͱͯ͠ػೳ͍͢͠
©2020 Wantedly, Inc. ؔ࿈ࢿྉ North Star Playbook https://amplitude.com/north-star ϓϩμΫτϚωδϝϯτ࣮ફߨ࠲γϦίϯόϨʔͷݱϓϩμΫτϚωʔδϟʔ͕त ͢Δɺੈքͷ࠷લઢͰΘΕΔ,1*
https://www.udemy.com/course/practical_kpi/
©2020 Wantedly, Inc. KPIͷඞཁੑ w దͳߦಈΛ܁Γฦ͢͜ͱ͕Ͱ͖Δ ྑ͍ KPI ઃఆͷΞϓϩʔν •
Retention Curve • North Star Metric Summary
©2020 Wantedly, Inc. Appendix
©2020 Wantedly, Inc. https://blog.ycombinator.com/growth-guide2017/ Retention Curve ܦมԽʹΑͬͯମݧѱԽ͕ੜͯ͡ͳ͍͔ͷνΣοΫʹར༻Ͱ͖Δ