エンジニア・デザイナーで取り組むグロースハック

2017.02.28 CAMPFIRE GrowthHack #1
https://yj-meetup.connpass.com/event/48214/

での発表内容です。

Transcript

1. Ӭౡ ࣍࿕ʗJIRO NAGASHIMA
   ΤϯδχΞɾσβΠφʔͰऔΓ૊Ή

   άϩʔεϋοΫ
   

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2. γΰτͰίίϩΦυϧ
   AGENDA
   1
   2
   3
   WantedlyͷάϩʔενʔϜ
   ڧΈ
   ੒ՌΛ࠷େԽ͢Δ޻෉
   ࢪࡦͷਐΊํ
   

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4. γΰτͰίίϩΦυϧ
   άϩʔεࣄྫ
   Wantedly People
   طʹ700ສຕͷ໊ࢗεΩϟϯ (2017೥2݄࣌఺)
   2016೥11݄த०ϦϦʔε
   

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5. γΰτͰίίϩΦυϧ
   άϩʔεࣄྫ
   Wantedly Feed
   PV લ೥ൺ 600% !!
   

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6. γΰτͰίίϩΦυϧ
   άϩʔεࣄྫ
   Wantedly Feed
   https://www.wantedly.com/companies/Supership/post_articles/52240
   15ສPVӽ͑΋
   

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7. γΰτͰίίϩΦυϧ
   AGENDA
   1
   2
   3
   WantedlyͷάϩʔενʔϜ
   ڧΈ
   ੒ՌΛ࠷େԽ͢Δ޻෉
   ࢪࡦͷਐΊํ
   

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8. γΰτͰίίϩΦυϧ
   WantedlyͷάϩʔενʔϜ
   ໨ࢦ͢૊৫
   ΋ͷΛͭ͘Δਓ

   = ΤϯδχΞɾσβΠφʔ
   ͕
   ࣗΒߟ͑ͯ໰୊ղܾΛ͢Δ૊৫
   

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9. γΰτͰίίϩΦυϧ
   WantedlyͷάϩʔενʔϜ
   ҰൠతͳνʔϜߏ੒ͱͷҧ͍
   Ϛωʔδϟʔ
   ϓϥϯφʔ
   σʔλαΠΤϯςΟετ
   ΤϯδχΞ
   σβΠφʔ
   ҰൠతͳνʔϜͷྫ
   

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10. γΰτͰίίϩΦυϧ
    WantedlyͷάϩʔενʔϜ
    ҰൠతͳνʔϜߏ੒ͱͷҧ͍
    Ϛωʔδϟʔ
    ϓϥϯφʔ
    σʔλαΠΤϯςΟετ
    ΤϯδχΞ
    σβΠφʔ
    ҰൠతͳνʔϜͷྫ
    WantedlyͷάϩʔενʔϜ
    

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11. γΰτͰίίϩΦυϧ
    WantedlyͷάϩʔενʔϜ
    ҰൠతͳνʔϜߏ੒ͱͷҧ͍
    ΤϯδχΞɾσβΠφʔ ʹΑΔෳ਺ͷগਓ਺νʔϜ
    άϩʔενʔϜC
    άϩʔενʔϜB
    άϩʔενʔϜA
    

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12. γΰτͰίίϩΦυϧ
    WantedlyͷάϩʔενʔϜ
    ࡋྔͷൣғ
    • ԾઆݕূͷαΠΫϧ
    • KPIઃఆ
    • ࢪࡦͷચ͍ग़͠ɾબఆɾ࣮ࢪ
    • ޮՌଌఆ
    • σʔλ෼ੳ
    άϩʔενʔϜ
    → ͢΂ͯ ΤϯδχΞɾσβΠφʔ ͰऔΓ૊Ή
    

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13. γΰτͰίίϩΦυϧ
    AGENDA
    1
    2
    3
    WantedlyͷάϩʔενʔϜ
    ڧΈ
    ੒ՌΛ࠷େԽ͢Δ޻෉
    ࢪࡦͷਐΊํ
    

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14. γΰτͰίίϩΦυϧ
    DOMOʢBIπʔϧʣʹΑΔKPIͷՄࢹԽ
    ࢪࡦͷਐΊํ
    KPIઃఆ
    

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15. γΰτͰίίϩΦυϧ
    • DOMOʢBIπʔϧʣ
    • νʔϜຖʹKPIΛՄࢹԽ
    • ఆظతͳKPIͷਐḿڞ༗
    • ि1ͷ։ൃऀϛʔςΟϯά
    • ͢΂ͯͷΤϯδχΞɾσβΠφʔ͕ࢀՃ
    ࢪࡦͷਐΊํ
    KPIઃఆ
    

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16. γΰτͰίίϩΦυϧ
    ࢪࡦͷਐΊํ
    Ծઆͷཱͯํ
    GitHubͷissueʹࢪࡦΛམͱ͠ࠐΉ
    

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17. γΰτͰίίϩΦυϧ
    ࢪࡦͷਐΊํ
    Ծઆͷཱͯํ
    • GitHubͷissueʹ৘ใΛू໿
    • KPI͔Βࢪࡦ → issueʹམͱ͠ࠐΉ
    • ϘτϜΞοϓͳ໰୊ఏى͔ΒissueʹͳΔ͜ͱ΋
    • WHYͱWHATͰߟ͑ΔจԽ
    • ԾઆͱηοτͰߟ͑Δ
    

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18. γΰτͰίίϩΦυϧ
    ࢪࡦͷਐΊํ
    ݕূͷखॱ
    ಺੡πʔϧʹΑΔݕఆ
    

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19. γΰτͰίίϩΦυϧ
    ࢪࡦͷਐΊํ
    ݕূͷखॱ
    • A/BςετʹΑΔݕূ
    • ݕఆʹΑΔ৴པੑͷ୲อ
    • ಺੡πʔϧΛ׆༻
    • ඞཁʹԠͯ͡πʔϧ΍ج൫ͷ։ൃΛ͢Δ
    • ӡ༻͠ͳ͕ΒվળΛॏͶ͍ͯ͘
    

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20. γΰτͰίίϩΦυϧ
    AGENDA
    1
    2
    3
    WantedlyͷάϩʔενʔϜ
    ڧΈ
    ੒ՌΛ࠷େԽ͢Δ޻෉
    ࢪࡦͷਐΊํ
    

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21. γΰτͰίίϩΦυϧ
    ੒ՌΛ࠷େԽ͢Δ޻෉
    ϫʔΫγϣοϓʹΑΔݸʑͷڧԽ
    • σʔλϚΠχϯάΛ୊ࡐʹ
    • ςʔϚྫɿϒϩάهࣄͷྲྀೖܦ࿏͸ʁ
    • ൒೔͘Β͍͔ͭͬͯνʔϜؔ܎ͳ͘
    • ϋοΧιϯͷΑ͏ͳϊϦ
    • ஌ࣝ΍ख๏ͷܧঝɾڞ༗
    • ϓϩμΫτΛଊ͑Δࢹ఺ɺσʔλ෼ੳͷख๏
    

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22. γΰτͰίίϩΦυϧ
    ੒ՌΛ࠷େԽ͢Δ޻෉
    ੒ՌΞϐʔϧͷ৔
    Demo Day
    

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23. γΰτͰίίϩΦυϧ
    ੒ՌΛ࠷େԽ͢Δ޻෉
    ੒ՌΞϐʔϧͷ৔
    ϦϦʔεϊʔτ
    

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24. γΰτͰίίϩΦυϧ
    ੒ՌΛ࠷େԽ͢Δ޻෉
    ੒ՌΞϐʔϧͷ৔
    • Demo Day / ϦϦʔεϊʔτ
    • ࣗΒ੒ՌΛൃ৴ɾΞϐʔϧ͢Δ
    • ੒ՌΛҙࣝͯ͠ओମతʹಈ͚ΔΑ͏ʹ
    • ͓ޓ͍ͷ੒ՌΛ৆ࢍ͠߹͏งғؾ
    • ϝϯόʔؒͰͷܹࢗʹ΋
    

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25. γΰτͰίίϩΦυϧ
    ੒ՌΛ࠷େԽ͢Δ޻෉
    ֶͼͷφϨοδϕʔε
    ԾઆݕূʹΑΔֶͼͷ஝ੵ
    

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26. γΰτͰίίϩΦυϧ
    ੒ՌΛ࠷େԽ͢Δ޻෉
    ֶͼͷφϨοδϕʔε
    • ઐ༻ͷGitHubͷϦϙδτϦΛ༻ҙ
    • ֶͼΛಘͨࡍʹissueΛ࡞੒͢Δ
    • ஌ݟ͕஝ੵ͢Δ
    • ࣦഊ΋ؚΊͯڞ༗͢Δ
    • νʔϜͷڞ௨ೝࣝʹͳΔ
    • ԾઆݕূͷաఔΛৼΓฦΔ
    

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27. γΰτͰίίϩΦυϧ
    AGENDA
    1
    2
    3
    WantedlyͷάϩʔενʔϜ
    ڧΈ
    ੒ՌΛ࠷େԽ͢Δ޻෉
    ࢪࡦͷਐΊํ
    

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28. γΰτͰίίϩΦυϧ
    • Ϗδϣϯ͕ਁಁ͠΍͍͢
    • গਓ਺ͷνʔϜ
    • શһ͕௚઀ϓϩμΫτʹ޲͖߹͍ͬͯΔ
    • ΋ͷΛͭ͘Εͯ໰୊ղܾͷͰ͖Δϝϯόʔ͕૿͍͑ͯ͘
    • ϓϩμΫτͷ։ൃͷεϐʔυͱ࣭͕޲্
    ڧΈ
    

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