Navigating your Retail Business through the Covid19 wave by Oyerohit | Trends, stats & reports

#3 The new normal for the Retail industry during COVID-19
-
P.S.:
Retailers are faced with tough decisions — closing their stores, fluctuating supply chains, protecting employees. At the same time, digital commerce has become a lifeline for
retailers and we see millions of people doing product-related searches on Google every day. Here's to help retailers and brands adapt to this dynamic environment

Transcript

1. NAVIGATING YOUR RETAIL BUSINESS THROUGH THE COVID-19 WAVE ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM
2. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 1 1. People are searching for info & content to meet essential needs 100 60 searches for 'home delivery' from March 20. consumers searches for 'what's open near me' online.
3. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 2 2. Consumers are adjusting their routines to be internet-first bought things online which they generally bought in-store 24 Searches for “groceries delivery slots” from April 300
4. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 3 Use a COVID-19 post in Google My Business. Update your open day's & time slots. Show whether your store offers pickup, delivery through your Google My Business attributes. Do these 3 primary updates: 3. Be current & transparent
5. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 4 70 4. Consider flexible delivery options growth in searches for “curbside pickup” Pro Tip: Implement contact-less shopping options and let your customers know
6. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 5 Item 1 85% h 15% 85 Source: Google commissioned Ipsos COVID-19 tracker 5. What consumers say consumers said it is acceptable for brands to be communicating at this time.
7. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 6 consumers can't find the products they want or need. 25 3 /10 ..what else we found consumers bought brands they don't know or don't normally buy. Source: Google commissioned Ipsos COVID-19 tracker, Global, AU, BR, CA, CN, FR, DE, IN, IT, JP, MX, RU, ES, U.K., U.S.
8. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 7 6. Show up in new ways Dedicated times for seniors, pregnant woman and disabled to get access before others. Help the community in any way possible. Implement new ways of 'Curbside sales and delivery'. Follow and communicate, safety of customers and employees as a top priority.
9. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Looking for a professional advice with marketing for your brand? Book an on-call appointment with me at www.oyerohit.com