new startups • No regulation – too new - chaos • Needed big investment • No way (no grid) to buy wholesale power from somewhere else • Monopolies 'solved' the chaos • But now we are stuck with no competition in power generation • IOUs are not nimble. They build coal, nuclear, and gas plants and run them for 40 years to maximize profits. o Socialism and monopoly • There is an established nationwide electrical grid • Power producers put in power, utilities can contract to buy wholesale power • Old IOUs are incentivized to maximize shareholder profits • New producers are more nimble, can switch to solar, wind – whatever is cheaper o Solar, wind, battery costs falling fast • As prices change, public utilities can choose different providers (there is now competition among power producers because of the grid) o Capitalism and competition o Innovation 1910s 2020s