Hippo GetTogether 2013-06-21 1430 Integrating Hippo cms with Intershop & IBM commerce - Raimund Frigge Nubizz

Nubizz' Raimund Frigge connects both Intershop and IBM Commerce with Hippo CMS

Transcript

1. nubizz eCommerce-HIPPO-Connector Integrating Hippo cms with Intershop & IBM commerce
2. Agenda Introduction 1 Successful Online Business 2 enterprise eCommerce and HIPPO CMS 3 eCommerce-HIPPO-Connector 4 Future Enhancements 5 Introduction - Agenda 2
3. Introduction – nubizz gmbh 3 2013 2011 Internal Reorganization 2010 Foundation of the Leinenmeister GmbH 2007 Relocation to Dortmund nubizz gmbh 2008 nubizz interactive 2006 Foundation of nubizz gmbh 1999 First Implementations of Intershop Enfinity 1997 Foundation of the division eBusiness.Solutions within the Logiball GmbH Beginning of the partnership with Intershop 10 7 20 30 History and Evolution Partnership with HIPPO
4. Agenda Introduction 1 Successful Online Business 2 enterprise eCommerce and HIPPO CMS 3 eCommerce-HIPPO-Connector 4 Future Enhancements 5 To edit footnote click on Insert / Header & Footer 4
5. Goals The goals for successful Online-Business Merchant has to distinguish himself from his competitors Enhance possibilities for delivery of specialized content Simple presentation attrachts no customer Improving the Customer Experience – Specific content for the individual customer – More ways to share experiences with friends – Allowing Customers to generate content Enhancing the User Interfaces – A deeper user experience on how content is presented – Ease the process of creating and maintaining content – Easy to handle and maintain Digital Assets Successful Online Business - Goals 5
6. Agenda Introduction 1 Successful Online Business 2 enterprise eCommerce and HIPPO CMS 3 eCommerce-HIPPO-Connector 4 Future Enhancements 5 enterprise eCommerce and CMS 6
7. Overview Architecture – Implementation enterprise eCommerce and CMS 5
8. Integration Steps Implent modules for interoperability between the systems Itegrate HIPPO with all major eCommerce platforms like – Enfinity 6.4 – Intershop 7.x – IBM Websphere Commerce 7.0.0.x Create generic interfaces between HIPPO and the eCommerce systems Create installation packages for installation and configuration on any system enterprise eCommerce and CMS 8
9. Agenda Introduction 1 Successful Online Business 2 enterprise eCommerce and HIPPO CMS 3 eCommerce-HIPPO-Connector 4 Future Enhancements 5 eCommerce-CMS-Connector 9
10. Connector Architecture Architecture – Implementation To edit footnote click on Insert / Header & Footer 5 Enterprise eCommerce nubizz Connector HIPPO
11. General Principles and Goals Commerce & Content Lifecycle-control through the eCommerce Business User Tooling Services are triggered by eCommerce Business User Tooling Hippo CMS delivers HTML fragments and binary assets to fill slots in store pages Content is managed using Hippo CMS Content & Commerce
12. Sample Architecture HIPPO-WCS High Level View first Iteration eCommerce-CMS-Connector
13. WCS Management Center Current status of the integration eCommerce-CMS-Connector Extra Tab in MC for CMS integration Layout type selection Launch Hippo CMS for this page Automatically part of the navigation tree and search index
14. CEWE / Japan Photo First Case Study, Live since 10/2012 eCommerce-CMS-Connector
15. Agenda Introduction 1 Successful Online Business 2 enterprise eCommerce and HIPPO CMS 3 eCommerce-HIPPO-Connector 4 Future Enhancements 5 Future Enhancements 15
16. Concept Ideas on new Content Page Types Future Enhancements 16 New and different content delivery for customers Marketing Content Landing Pages Satellite Pages Error Pages Mail Forms Store Locators Search Result Page Content Spots
17. Concept Ideas on improving the Customer Experience Future Enhancements 17 Customer Experience enhancing Combining the marketing engine with the relevance module Precise targeting of Marketing Assets Enhanced way of delivering Content Social Media implementations Mobile Content More Customer generated Content
18. Improving User Experience Future Enhancements 18 Integrating more ways for content maintenance. Allowing Users to define how their content is structured. Allowing inline editing directly on the page Designing CMS content and pages on- the-fly Spellchecking Image Server integration Key Technologies – BluePen (online css edit) – Redactor (WYSIWYG-Editor)
19. Q & A Any questions? Questions & Answers Questions & Answers 19
20. Thank you! nubizz gmbh Raimund Frigge Technical Architect Contact Joseph-von-Fraunhofer Straße 29 44227 Dortmund Germany Phone: +49 (0) 231 28672 360 Email: raimund.frigge@nubizz.de www.nubizz.de Thank you! and Contact 20