Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Keep Calm and Digital by Default
Search
RPHuidobro
June 08, 2015
Research
410
2
Share
Keep Calm and Digital by Default
Presentacion UX Spain 2015
RPHuidobro
June 08, 2015
Other Decks in Research
See All in Research
【NICOGRAPH2025】Photographic Conviviality: ボディペイント・ワークショップによる 同時的かつ共生的な写真体験
toremolo72
0
240
非試合日の野球場を楽しむためのARホームランボールキャッチ体験システムの開発 / EC79-miyazaki
yumulab
0
180
衛星×エッジAI勉強会 衛星上におけるAI処理制約とそ取組について
satai
4
510
Data Visualization Tools in the Age of AI
flekschas
0
150
討議:RACDA設立30周年記念都市交通フォーラム2026
trafficbrain
0
920
ペットのかわいい瞬間を撮影する オートシャッターAIアプリへの スマートラベリングの適用
mssmkmr
0
500
Apache Gravitinoで実現する Icebergカタログ統合とアクセスの一元化
matsumooon
0
240
[BlackHatAsia2026] Hidden Telemetry: Uncovering TraceLogging ETW Providers You're Not Using (Yet)
asuna_jp
1
470
台湾モデルに学ぶ詐欺広告対策:市民参加の必要性
dd2030
0
340
英語教育 “研究” のあり方:学術知とアウトリーチの緊張関係
terasawat
1
970
Using our influence and power for patient safety
helenbevan
0
350
AY 2026 Guide to Academic Writing Using Generative AI - Workshop
ks91
PRO
0
110
Featured
See All Featured
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs
inesmontani
PRO
3
3.5k
jQuery: Nuts, Bolts and Bling
dougneiner
66
8.5k
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
signer
PRO
0
3.6k
[SF Ruby Conf 2025] Rails X
palkan
2
1.1k
Embracing the Ebb and Flow
colly
88
5.1k
Exploring anti-patterns in Rails
aemeredith
3
380
Lightning talk: Run Django tests with GitHub Actions
sabderemane
0
190
The B2B funnel & how to create a winning content strategy
katarinadahlin
PRO
1
380
How to Ace a Technical Interview
jacobian
281
24k
Avoiding the “Bad Training, Faster” Trap in the Age of AI
tmiket
0
160
How to optimise 3,500 product descriptions for ecommerce in one day using ChatGPT
katarinadahlin
PRO
1
3.6k
Mozcon NYC 2025: Stop Losing SEO Traffic
samtorres
1
240
Transcript
None
@rphuidobro GDS @rphuidobro GDS
¡Hola! @rphuidobro @rphuidobro GDS @rphuidobro GDS
¿Cómo surge la idea de Digital por defecto? @rphuidobro GDS
@rphuidobro GDS
Francis Maude @rphuidobro GDS @rphuidobro GDS
Francis Maude Data.Gov.UK @rphuidobro GDS @rphuidobro GDS
@rphuidobro GDS @rphuidobro GDS @marthalanefox
"I don't think you can be a proper citizen of
our society in the future if you are not engaged online." @rphuidobro GDS @rphuidobro GDS @marthalanefox
@marthalanefox 1. Devolver talento al gobierno 2. Simplificar y usar
Diseño Centrado en el Usuario 3. Transacciones online 4. Todo abierto @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro GDS
GDS @rphuidobro GDS Servicios digitales ágiles, abiertos y baratos
GDS @rphuidobro GDS
GDS Necesidades de los usuarios, no necesidades del gobierno @rphuidobro
GDS
GDS @rphuidobro GDS
GDS @rphuidobro GDS Revolución no evolución
@rphuidobro GDS
@rphuidobro GDS Government Digital Service
El objetivo es hacer servicios que sean tan buenos, que
la gente los prefiera antes que usar otras alternativas @rphuidobro GDS
¿Cómo empezamos? @rphuidobro GDS
@rphuidobro GDS
@rphuidobro GDS
@rphuidobro GDS
@rphuidobro GDS
@rphuidobro GDS
¿Cómo trabajamos? @rphuidobro GDS
@rphuidobro GDS
@rphuidobro GDS
@rphuidobro GDS
@rphuidobro GDS @Leisa
@rphuidobro GDS @Leisa 1. Observar y hablar con usuarios finales
2. Necesidades funcionales y emocionales 3. Entender las necesidades de los usuarios ahorra dinero
Principios de diseño @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
Evaluaciones @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
¿Y ahora qué? @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @Sikkut: “In Estonia, our government agencies are banned
from asking for the same piece of information twice. That’s a principle.” @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro Gobierno como plataforma @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS ¡Gracias! #uxspain on tour
#uxcrucero
Bola extra: Recursos de GDS de libre acceso. No es
todo lo que hay pero da una idea :) @rphuidobro GDS @rphuidobro GDS
GDS @rphuidobro @rphuidobro GDS @rphuidobro GDS Blogs: Asistencia digital https://assisteddigital.blog.gov.uk/
GDS https://gds.blog.gov.uk/ GDS data: https://gdsdata.blog.gov.uk/ Notas de diseño: https://designnotes.blog.gov.uk/ Technology: https://gdstechnology.blog.gov.uk/ User Research: https://userresearch.blog.gov.uk/ Diseño contenido: https://www.gov.uk/guidance/content-design Design patterns: https://designpatterns.hackpad.com/ Evaluaciones: https://gdsdata.blog.gov.uk/all-service-assessments-and-self-certification/ Github: https://github.com/alphagov Guia de estilo: https://www.gov.uk/guidance/style-guide Metodos de investigacion: https://userresearchmethods.hackpad.com/ Performance dashboard: https://www.gov.uk/performance Service Manual: https://www.gov.uk/service-manual Transformation team: https://www.gov.uk/transformation Twitter: https://twitter.com/gdsteam