Mind the Product - London

Mind the Product - London

"Mind the Sprint" #DesignSprint Workshop at Mind-the-Product in London 14-April-2016

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C. Todd Lombardo

April 15, 2016
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Transcript

  1. sprint design ctodd@freshtilledsoil.com #designsprint @iamctodd

  2. Agenda At-a-Glance 10:00am - 11:30am Welcome Oh, hai! Design Sprint

    Basic Overview Team Formation Understand Facts & Assumptions Who/Do 11:45am - 1:15pm Diverge Job Stories Six-up Storyboard 2:00pm - 3:30pm Converge Assumption Table Sketching Ritual Dissent Prototype Minimum Viable Concept 3:45pm-5:00pm Validate User Testing Retrospective Reflection
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  4. For Sale: Socks. Three. Different Colors.

  5. A $5M Idea?

  6. A $25M Idea??

  7. YOU ARE HERE YOU WANT TO BE HERE SOCKS!??? SOCK$$$!!!

  8. ..increasing design activity such as design-related employee training boosted a

    company's revenue on average by 40% more than other companies over a five-year period.
  9. Don't turn it into an education program. Turn it into

    a problem-solving machine. Cynthia Tripp GLOBAL DESIGN AT P&G
  10. the goal Feasible Desirable Viable DO PEOPLE WANT IT? IS

    IT A BUSINESS? IS IT POSSIBLE?
  11. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE IDEO ED

    Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test
  12. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  13. Design Sprint?

  14. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  15. NAMES design sprint

  16. design spike

  17. product discovery

  18. discovery session

  19. deep dive

  20. discovery sprint

  21. design s.w.a.t.

  22. Phase 1 Understand Phase 2 Diverge Phase 3 Converge Phase

    4 Prototype Phase 5 Validate !
  23. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide
  24. It’s a tool. Treat it as such.

  25. How do you know your product idea is any good?

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  28. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >

  29. 1. Get into group (4 to 5/group) 2. Card#1 []

    Hobby of yours 3. Card #2 [] Favorite App 4. Shuffle
  30. Post-It #2 [] App Post-It #1 [] Hobby [] []

    [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] YOUR NEW PROJECT
  31. understand Get the Background Introductions Rules of the Design Sprint

    Idea Parking Lot Review Agenda Pitch Practice Research, Competition & Past Work Get Inspired Goals & Anti-goals Assumptions Define the Problem Problem Statement Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
  32. pitch practice

  33. hopes + fears

  34. what are you solving for?

  35. assumptions: what you think you know

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  37. FACT ASSUMPTIONS QUESTIONS I saw.. I think.. I wonder.. I

    heard..
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  40. Who? | Do?

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  42. what’s their journey?

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  45. PHASE GOAL GOAL GOAL OPP’Y OPP’Y OPP’Y PHASE GOAL GOAL

    OPP’Y OPP’Y PHASE GOAL GOAL GOAL OPP’Y OPP’Y OPP’Y PHASE GOAL OPP’Y PHASE GOAL GOAL OPP’Y OPP’Y PHASES GOALS OPPORTUNITIES
  46. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES
  47. PHASE GOAL GOAL GOAL OPP’Y OPP’Y OPP’Y PHASES GOALS OPPORTUNITIES

  48. what are you solving for? really

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  50. Reframe for Insight?

  51. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A

    HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
  52. diverge Gear Up Review Agenda and Rules Pitch Practice Background

    Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Wrap-up Daily Retrospective
  53. JOB STORY CRAZY EIGHT STORY BOARD

  54. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\
  55. job stories

  56. “Job?”

  57. When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can

    __OUTCOME__.
  58. JOB STORY CRAZY EIGHT STORY BOARD

  59. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\
  60. six-ups crazy-eights

  61. 1. Generate 6 (or 8) DIFFERENT solutions to the job-story

    2. One idea in 50 (or 38) seconds 3. DRAW don’t write
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  63. storyboards

  64. 1. Three Post-its per storyboard 2. Think: Beginning-Middle-End 3. Draw

    on Post-It & Write on Paper
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  67. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize

    Your Work Recap Background $100 Test Assumptions Table Identify Alternative Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
  68. JOB STORY CRAZY EIGHT STORY BOARD

  69. JOB STORY SIX-UP STORY BOARD ASSUMPTIONS

  70. assumption table $100 Test

  71. 1. Each participant gets “$100” 2. Spend the $ on

    which assumptions are critical & need validation 3. Rank from high to low 4. Add ‘Test by…’ and ‘Valid if..’ columns
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  73. Assumption Test by …? Valid if…? Storyboard

  74. Assumption Test by …? Valid if…? Storyboard Alternative

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  78. team sketching

  79. 1. One assumption “row” / 3 people 2. Sketch out

    the prototype to validate that particular assumption
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  81. JOB STORY SIX-UP STORY BOARD ASSUMPTIONS

  82. prototype Prototype Refine Screens Build it! Confirm Interviews Define Pre-roll

    questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
  83. Source: Stephanie Houde and Charles Hill - Apple Computer

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  85. Prototypes MINIMIM VIABLE CONCEPTS

  86. physical prototypes

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  90. digital prototypes

  91. 113 Lo Hi Interactive Fidelity Hi

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  95. service prototypes

  96. Types or Service Prototype ◦ Concept Model ◦ Scenario ◦

    Role-Playing ◦ Physical Model
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  101. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up

    Daily Retrospective Sprint Retrospective
  102. 1. Pre-roll questions 2. Tasks / Interview 3. Post-roll questions

  103. be curious as all @&#%

  104. Listening 201 ◦ Open ended questions. Let them describe it,

    not you! ◦ Two ears and one mouth. Use in proportion. ◦ It’s not about you. This is not a promotional opportunity. ◦ Be interested, not interesting.
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  106. reflection ! what worked? ..was validated? ..did you learn?

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  108. What’s next?

  109. } } } DESIGN SPRINT INTERVALS AGILE SCRUM Define Understand

    Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  110. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint Iteration 1 Iteration

    2 Final Week UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF ASSUMPTIONS FINAL PROTOTYPE TEST FINAL PREP PRESENT
  111. ASSUMPTIONS PROTOTYPE TEST LEARN

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  114. YOU ARE HERE YOU WERE HERE YOU WILL GET HERE

  115. Life is too short to build something nobody wants. Ash

    Maurya AUTHOR, RUNNING LEAN
  116. ctodd@freshtilledsoil.com #designsprint @iamctodd