and technologies to promote products, services, or brands to a targeted audience. Unlike traditional marketing, which relies on print media, billboards, and television, digital marketing leverages the internet and digital devices to connect with consumers where they spend much of their time—online. Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a targeted audience. Unlike traditional marketing, which relies on print media, billboards, and television, digital marketing leverages the internet and digital devices to connect with consumers where they spend much of their time—online. Introduction to Digital Marketing Introduction to Digital Marketing