Applying Marketing Techniques to Developers' day-to-day

We all want to be that awesome, magic developer, who's opinions mater. For this we need 2 things: to be actually good at our job and we need others to see our value. Mostly dev talks concentrate on the 1st step, but this talk is about the 2nd step. As surprising as it may sound it is true: using marketing techniques can elevate our conversation skills, it forces us to concentrate more on the audience and makes us more co-operational and less combative.

Transcript

1. A PROGRAMMER'S GUIDE EVERYDAY MARKETING Ines Panker
2. 1. You need to be good at what you do 2. Others need to see your value *Inspired by the book Jelly by Andy Bounds
3. WHAT DOES THE OTHER PERSON WANT? And how can you help her get it? *Photo by Rémi Walle on Unsplash
4. *Photo by Christin Hume on Unsplash
5. Everybody, I’ve been consulting with DevOps a lot lately because I was writing a new command. And it turns out DevOps has a lot of problems running our existing commands, they can’t do … and … and they are frustrated with … . Another problem is the fact that our library …. is not maintained anymore, so we shouldn’t use it anymore. It is not super dangerous to use it, but we should switch to something more stable soon. Together we’ve come to the conclusion that the best way forward is to use approach …. . I’ve written documentation about how to use the new system for CLI commands. So the old way is now deprecated, please do not use the old way anymore. If you need any help with the new way, you can ping me. Thank you, Me
6. *Photo by meredith hunter on Unsplash
7. Everybody, Please, read the following docs: http://.... We have defined a new procedure for creating CLI commands. Please, comply with it. Thank you, Me
8. *Photo by Stefan Steinbauer on Unsplash
9. MEETINGS Context First
10. *Photo by Alessandro Comuzzi on Flickr
11. MORE INTERESTING TOPICS HTTPS://INESP.GITHUB.COM