Hacker, Hustler or Hipster

A presentation for Wayra, on anthropomorphising your startup to work out your go-to-market strategy and where to focus.

Transcript

1. Hacker, Hustler, Hipster aka Why you should think of your product as a person.
2. Hacker, Hustler, Hipster a way to think about staff and a way to think about your business.
3. Caveats I’m a geek first, but I’ve done a lot of things. Marketing, PR, HR, Front End, Product Publishing company Digital PR Game company HR SAAS Accounting SAAS Events company Socialising App Freelance web dev Deputy CEO Tech City
4. Hacker high tech IP automates tedium celebrates the geeky creates value through technology
5. Hustler medium tech IP vertical specific knowledge celebrates the business creates value through creating more business
6. Hipster low or no tech IP brand focussed celebrates the consumer creates value through usage and user numbers
7. Hacker stripe heroku occulus rift nest
8. Hustler mailchimp buffer angelist WP engine
9. Hipster instagram bloomthat fancy fab
10. Frameworks are useful but also dumb uber twitter apple facebook
11. Choosing an angle, defines an approach
12. Hacker develop for developers market to developers employ primarily developers usage, great documentation
13. Hustler built for mid-level managers Easy to use marketed to users great customer service
14. Hipster Built for my mum beautiful design strong brand social baked in often free
15. Resources http://momtestbook.com news.ycombinator.com news.layervault.com Metrics for pirates Open Buffer Marco Arment Ben milne On Startups Rob Fitzpatrik - again