Finding Followers v2.0

Updated Finding Followers talk.

Transcript

1. FINDING FOLLOWERS @inthecompanyof Benjamin Southworth
2. Who are you, beardy?
3. Who are you, beardy? Founder: 3beards (co-founder) Lean Capital Tech Bikers Ada Lovelace Academy Previously: Deputy CEO - Tech City Investment Organisation Head of Marketing - Kashflow Head of Community - Taptu Head of Training & Recruitment - Jagex
4. Who are you, beardy? Other Bits: Member of Digital, Creative, Science & Technology LEP - GLA Microphone ranter Consultant Musician Snorer Fellow, City University Lovies Awards Judge Member of The International Academy of Digital Arts and Sciences Arsenal Fan ( Very important )
5. What’s this all about?
6. What’s this all about? Communication Community Collaboration Craft Care Compassion
7. What’s this REALLY all about?
8. What’s this REALLY all about? Positioning Messaging Tone of Voice Values Brand Dialogue
9. Are you a jargonaut? Speak sense.
10. Are you a jargonaut? Positioning - The place you stand
11. Are you a jargonaut? Positioning - The place you stand Messaging - The things you say
12. Are you a jargonaut? Positioning - The place you stand Messaging - The things you say Tone of Voice - The way you say it
13. Are you a jargonaut? Positioning - The place you stand Messaging - The things you say Tone of Voice - The way you say it Values - Why you say it
14. Are you a jargonaut? Positioning - The place you stand Messaging - The things you say Tone of Voice - The way you say it Values - Why you say it Brand - How you walk your talk
15. Are you a jargonaut? Positioning - The place you stand Messaging - The things you say Tone of Voice - The way you say it Values - Why you say it Brand - How you walk your talk Dialogue - How you listen
16. What’s this all about? Communication Community Collaboration Craft Care Compassion
17. How do I do it, beardy? In 1–3 sentences, what do you do? What's your favourite thing about it? Can you describe your industry to me? What is it and how does it work?
18. Mission and Vision Why did you start your company? Why are you building this product? Or, what led you to the idea? What are your goals for the next 3–6 months? Describe where you want to take people. What does the world look like if you're successful? For this part of the flow or website, what are the top three goals? What do you want people to do?
19. Audience What do you know about your customers? What do they care about? Why do people use your website or app? Why do you want them to? How do most people find out about you? Are there any specific things that your audience is sensitive about?
20. Brand & Personality Who do you see as your competition? How are you different? If your brand was a person, how would you describe them? List as many characteristics as you can think of. Who inspires you online or elsewhere? Who do you want to emulate? Are there any associations that you want to avoid?
21. Why does this matter?
22. Why does this matter? Because we are BLIND
23. Why does this matter? Because we are BLIND Because we are STUPID
24. Why does this matter? Because we are BLIND Because we are STUPID Because we are DUMB
25. Why does this matter? Because we are BLIND Because we are STUPID Because we are DUMB Because we are DEAF
26. Prove it...
27. Prove it... ASK
28. Prove it... MEASURE ASK
29. Prove it... ASK MEASURE TEST
30. Prove it... ASK MEASURE TEST RINSE
31. Prove it... ASK MEASURE TEST REPEAT RINSE
32. “Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan
33. GIVE YOUR TIME
34. GIVE YOUR TIME SHARE YOUR PASSION
35. GIVE YOUR TIME SHARE YOUR PASSION GIVE A SHIT
36. GIVE YOUR TIME SHARE YOUR PASSION GIVE A SHIT BE AWESOME.
37. Cheers. @inthecompanyof Benjamin Southworth