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Myth of Innovation

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October 20, 2014
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Myth of Innovation

A short talk delivered at Shoreditch House on the differences of language when we're talking about innovation.

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inthecompanyof

October 20, 2014
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Transcript

  1. THE MYTH OF INNOVA TION We live in a world

    of idiots. @inthecompanyof

  2. INNOVA TION: DEFINITION

  3. CORPORA TES

  4. NEW(ISH) PRODUCT

  5. BRANDS

  6. MARKETING

  7. STARTUPS

  8. OBLIVIOUS DISRUPTION

  9. WHO PAYS FOR IT?

  10. NO ONE CAN AGREE.

  11. MARKETING?

  12. BUSINESS DEVELOPMENT?

  13. R&D?

  14. REAL PEOPLE

  15. TANGIBLES.

  16. DELIVERABLES.

  17. SECRET SAUCE.

  18. COMMUNICA TION

  19. PROCESS

  20. TECHNOLOGIES

  21. SUMMARY

  22. NO ONE KNOWS WHA T IT IS

  23. NO ONE KNOWS WHO’S PAYING FOR IT

  24. INNOVA TION: A BIT LIKE TRYING TO BUY DRUGS WHEN

    YOU’RE A TEENAGER

  25. THA T’S ALL I KNOW.