Myth of Innovation

A short talk delivered at Shoreditch House on the differences of language when we're talking about innovation.

Transcript

1. THE MYTH OF INNOVA TION We live in a world of idiots. @inthecompanyof
2. INNOVA TION: DEFINITION
3. CORPORA TES
4. NEW(ISH) PRODUCT
5. BRANDS
6. MARKETING
7. STARTUPS
8. OBLIVIOUS DISRUPTION
9. WHO PAYS FOR IT?
10. NO ONE CAN AGREE.
11. MARKETING?
12. BUSINESS DEVELOPMENT?
13. R&D?
14. REAL PEOPLE
15. TANGIBLES.
16. DELIVERABLES.
17. SECRET SAUCE.
18. COMMUNICA TION
19. PROCESS
20. TECHNOLOGIES
21. SUMMARY
22. NO ONE KNOWS WHA T IT IS
23. NO ONE KNOWS WHO’S PAYING FOR IT
24. INNOVA TION: A BIT LIKE TRYING TO BUY DRUGS WHEN YOU’RE A TEENAGER
25. THA T’S ALL I KNOW.