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Story First: Crafting Products That Engage – Donna Lichaw

inuse
May 15, 2017
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Story First: Crafting Products That Engage – Donna Lichaw

Talk at From Business to Buttons 2017 in Stockholm. #fbtb17

inuse

May 15, 2017
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Transcript

  1. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to

    Carry Two Devices 2-in-1 iPod Phone Usability Cost Listen to music
 Make phone calls Want?
  2. 2-in-1 iPhone Smartphone Want iPod Phone Listen to Music
 Make

    Phone Calls Listen to Music
 Make Phone Calls Sucks to Carry Two Devices 2-in-1 (Anticlimactic)
  3. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to

    Carry Two Devices Difficult to Use (Cliffhanger) 2-in-1
  4. Communicate Communicate The best way to communicate
 Works like magic


    3-in-1 Smartphones Suck iPhone Smartphone Want Don’t want Usability iPod Phone
  5. Minutes 1 2 3 4 5 6 ∞ Hours Days

    Weeks Months Years LONG-TERM engagement