Story First: Crafting Products That Engage – Donna Lichaw

Talk at From Business to Buttons 2017 in Stockholm. #fbtb17

Transcript

1. DONNA LICHAW | DONNALICHAW.COM | @DLICHAW STORY FIRST CRAFTING PRODUCTS THAT ENGAGE
4. MAKE THINGS GO BOOM
7. LIFE IS A STORY YOU ARE THE HERO
9. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to Carry Two Devices 2-in-1 iPod Phone Usability Cost Listen to music
 Make phone calls Want?
10. 2-in-1 iPhone Smartphone Want iPod Phone Listen to Music
 Make Phone Calls Listen to Music
 Make Phone Calls Sucks to Carry Two Devices 2-in-1 (Anticlimactic)
11. http://mobile-review.com/articles/2010/iphone-history1-en.shtml Patents 20070152979 20070155369 20070155434 July 24, 2006
12. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to Carry Two Devices Difficult to Use (Cliffhanger) 2-in-1
13. Communicate Communicate The best way to communicate
 Works like magic
 3-in-1 Smartphones Suck iPhone Smartphone Want Don’t want Usability iPod Phone
23. Minutes 1 2 3 4 5 6 ∞ Hours Days Weeks Months Years LONG-TERM engagement
24. LONG-TERM engagement
25. THERE IS NO SUCH THING AS AN ACTUAL EXPERIENCE
26. UTILITY DESIRABILITY VALUE CHOICE USABILITY
27. WHAT IS THE STORY?
30. DONNALICHAW.COM | @DLICHAW THE USER’S JOURNEY