Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Story First: Crafting Products That Engage – Donna Lichaw
Search
inuse
May 15, 2017
0
91
Story First: Crafting Products That Engage – Donna Lichaw
Talk at From Business to Buttons 2017 in Stockholm. #fbtb17
inuse
May 15, 2017
Tweet
Share
More Decks by inuse
See All by inuse
Marc Stickdorn
inuse
3
990
Jeff Gothelf
inuse
1
130
Jake Knapp
inuse
1
320
Paul Fu
inuse
1
200
Sara Lerén – Inclusive Design - All about the extremes
inuse
0
470
Tony Ulwick Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation
inuse
1
2.2k
Namrata Mehta – The Dual Opportunity of UX in India
inuse
0
81
Pontus Wärnestål – Get Your Gear in Order – Building a Toolbox for the Future
inuse
0
400
Jared Spool
inuse
2
1.3k
Featured
See All Featured
Fight the Zombie Pattern Library - RWD Summit 2016
marcelosomers
226
16k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
219
21k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
501
140k
For a Future-Friendly Web
brad_frost
170
8.9k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
242
20k
Designing Experiences People Love
moore
135
23k
Keith and Marios Guide to Fast Websites
keithpitt
407
22k
Clear Off the Table
cherdarchuk
82
310k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
185
15k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
19
1.6k
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
319
20k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
113
18k
Transcript
DONNA LICHAW | DONNALICHAW.COM | @DLICHAW STORY FIRST CRAFTING PRODUCTS
THAT ENGAGE
None
None
MAKE THINGS GO BOOM
None
None
LIFE IS A STORY YOU ARE THE HERO
None
iPhone Smartphone Listen to Music Make Phone Calls Sucks to
Carry Two Devices 2-in-1 iPod Phone Usability Cost Listen to music Make phone calls Want?
2-in-1 iPhone Smartphone Want iPod Phone Listen to Music Make
Phone Calls Listen to Music Make Phone Calls Sucks to Carry Two Devices 2-in-1 (Anticlimactic)
http://mobile-review.com/articles/2010/iphone-history1-en.shtml Patents 20070152979 20070155369 20070155434 July 24, 2006
iPhone Smartphone Listen to Music Make Phone Calls Sucks to
Carry Two Devices Difficult to Use (Cliffhanger) 2-in-1
Communicate Communicate The best way to communicate Works like magic
3-in-1 Smartphones Suck iPhone Smartphone Want Don’t want Usability iPod Phone
None
None
None
None
None
None
None
None
None
Minutes 1 2 3 4 5 6 ∞ Hours Days
Weeks Months Years LONG-TERM engagement
LONG-TERM engagement
THERE IS NO SUCH THING AS AN ACTUAL EXPERIENCE
UTILITY DESIRABILITY VALUE CHOICE USABILITY
WHAT IS THE STORY?
None
None
DONNALICHAW.COM | @DLICHAW THE USER’S JOURNEY