Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Story First: Crafting Products That Engage – Do...

Avatar for inuse inuse
May 15, 2017
0
120

Story First: Crafting Products That Engage – Donna Lichaw

Talk at From Business to Buttons 2017 in Stockholm. #fbtb17

Avatar for inuse

inuse

May 15, 2017
Tweet

More Decks by inuse

See All by inuse
Marc Stickdorn
Avatar for inuse inuse
3
1.3k
Jeff Gothelf
Avatar for inuse inuse
1
170
Jake Knapp
Avatar for inuse inuse
1
380
Paul Fu
Avatar for inuse inuse
1
260
Sara Lerén – Inclusive Design - All about the extremes
Avatar for inuse inuse
0
630
Tony Ulwick Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation
Avatar for inuse inuse
2
2.9k
Namrata Mehta – The Dual Opportunity of UX in India
Avatar for inuse inuse
0
110
Pontus Wärnestål – Get Your Gear in Order – Building a Toolbox for the Future
Avatar for inuse inuse
0
500
Jared Spool
Avatar for inuse inuse
2
1.5k

Featured

See All Featured
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
30
9.6k
Statistics for Hackers
Avatar for Jake VanderPlas jakevdp
799
220k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
46
7.6k
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
16k
jQuery: Nuts, Bolts and Bling
Avatar for Doug Neiner dougneiner
64
7.9k
Fireside Chat
Avatar for paigeccino paigeccino
39
3.6k
Scaling GitHub
Avatar for Zach Holman holman
462
140k
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
55
13k
Become a Pro
Avatar for Speaker Deck speakerdeck
PRO
29
5.5k
Docker and Python
Avatar for Tania Allard trallard
45
3.5k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
273
40k
Designing Experiences People Love
Avatar for Jonathan Moore moore
142
24k

Transcript

  1. DONNA LICHAW | DONNALICHAW.COM | @DLICHAW STORY FIRST CRAFTING PRODUCTS

    THAT ENGAGE
  2. None
  3. None

  4. MAKE THINGS GO BOOM

  5. None
  6. None

  7. LIFE IS A STORY YOU ARE THE HERO

  8. None

  9. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to

    Carry Two Devices 2-in-1 iPod Phone Usability Cost Listen to music
 Make phone calls Want?

  10. 2-in-1 iPhone Smartphone Want iPod Phone Listen to Music
 Make

    Phone Calls Listen to Music
 Make Phone Calls Sucks to Carry Two Devices 2-in-1 (Anticlimactic)

  11. http://mobile-review.com/articles/2010/iphone-history1-en.shtml Patents 20070152979 20070155369 20070155434 July 24, 2006

  12. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to

    Carry Two Devices Difficult to Use (Cliffhanger) 2-in-1

  13. Communicate Communicate The best way to communicate
 Works like magic


    3-in-1 Smartphones Suck iPhone Smartphone Want Don’t want Usability iPod Phone
  14. None
  15. None
  16. None
  17. None
  18. None
  19. None
  20. None
  21. None
  22. None

  23. Minutes 1 2 3 4 5 6 ∞ Hours Days

    Weeks Months Years LONG-TERM engagement

  24. LONG-TERM engagement

  25. THERE IS NO SUCH THING AS AN ACTUAL EXPERIENCE

  26. UTILITY DESIRABILITY VALUE CHOICE USABILITY

  27. WHAT IS THE STORY?

  28. None
  29. None

  30. DONNALICHAW.COM | @DLICHAW THE USER’S JOURNEY