DOING IS THE HARD PART #FBTB19 @MrStickdorn KEY INSIGHTS Alan persona, character, role wants to eat less chocolate action, situation because it makes him fat aim, need, outcome but it makes him feel safe. restricion, obstacle, friction USER STORIES As a regular customer of SaaS products persona, role, type of user I want invoices to be sent directly to my accounting action so that I don’t have to care about this every month. outcome DATA SYNTHESIS & ANALYSIS Primary data Interpreted data JOB-TO-BE-DONE When I have to travel for business situation I want to lose as little time as possible motivation, forces so that I can maximize my work time. expected outcome
DOING IS THE HARD PART #FBTB19 @MrStickdorn as we communicated it THE REALITY™ as it actually happened THE REALITY™ Credit: The Design Squiggle by Damien Newman
The Curtain The Plate The Bow Tie The Squiggle The Hyperloop The Maze DOING IS THE HARD PART #FBTB19 @MrStickdorn The Mayhem The Fountain The March The Autobahn The Black Hole The Pinball
DOING IS THE HARD PART #FBTB19 @MrStickdorn 5-day service design iteration 3-day service design session introduction workshop service design sprint pilot project experience pitch incubator session innovation challenge 1-year service design implementation 2-year cultural change teaser stunt
DOING IS THE HARD PART #FBTB19 @MrStickdorn THANK YOU VERY MUCH! ON STAGE Marc Stickdorn @MrStickdorn SLIDES Jakob Schneider @jakoblies SOFTWARE www.smaply.com www.experiencefellow.com BOOKS www.tisdt.com www.tisdd.com