Namrata Mehta – The Dual Opportunity of UX in India

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1. 
   

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2. Hi !
   

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4. 47% vs 53%
   

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5. 1. The opening up of government
   2. The private pursuit of public innovation
   

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6. 
   

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7. Where are
   the missing
   children?
   

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10. Ideas are cheap
    

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11. Implementation is
    everything
    

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12. Collaborate.
    

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17. Persist
    

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21. Scale
    

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22. 600+ Cities
    65 Countries
    6 Continents
    4 B Rides 2017
    75 M Monthly Active Riders
    3 M Active Drivers Globally
    

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24. ﺎﺑﺣرﻣ
    नमस्ते
    Hello, and welcome!
    Hallo
    Olá
    Hola
    Hallå
    

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25. Global Research
    
    1. Local teams in four global regions
    1. Embedded in prioritized product teams
    1. Conducting foundational research for big bold bets
    1. Developing design principles for regional variations
    1. Building local products that scale
    

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27. 1. Reinventing the Wheel?
    2. Working with the Real Ethnographers
    3. Working out Loud?
    4. Quick turnaround - fast return
    

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28. Reinventing the Wheel?
    

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32. Facilitate the Real Ethnographers
    

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34. Work out Loud!
    

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36. Quick Turnaround Fast Return
    

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38. 1. The opening up of government
    2. The private pursuit of public innovation
    a. Collaborate
    b. Persist
    c. Scale
    i. Reinventing the Wheel?
    ii. Facilitating the Real Ethnographers
    iii. Working out Loud!
    iv. Quick turnaround - fast return
    

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39. Thank you.
    @littlenemrut
    

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