Jake Knapp

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May 03, 2019

Jake Knapp

The Design Sprint: One Small Change to Create a Culture of Innovation

7cf08d05c2c8a367865c8bd2a832ef85?s=128

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May 03, 2019
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  1. Creating a Culture of Innovation Jake Knapp

  2. None
  3. High fives !

  4. High fives all around! " # $

  5. Watch the elbow. " # $

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  11. Creating a Culture of Innovation Jake Knapp

  12. The Design Sprint Jake Knapp

  13. 2000

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  15. Encarta Encyclopedia

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  17. Idea

  18. Idea Sept Oct Nov Build

  19. Idea Sept Oct Nov Dec Jan Feb Build

  20. Idea Sept Oct Nov Dec Jan Feb Mar Apr May

    June July Aug Build
  21. Idea Sept Oct Nov Dec Jan Feb Mar Apr May

    June July Aug Launch Build
  22. May June July Aug Sept Oct Nov Dec Jan Feb

    Mar Apr May June July Aug Sept Oct Nov Dec Jan
  23. c Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May 2000 2001 2002 2003
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  25. Wikipedia

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  29. 2005

  30. Idea Sept Oct Nov Dec Jan Feb Mar Apr May

    June July Aug Sept Oct Nov Dec There must be a better way.
  31. 2007

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  33. Gmail

  34. Idea Launch ?

  35. Idea Sept Oct Nov Dec Jan Feb Mar Apr May

    June July Aug Launch Build
  36. 20%

  37. “Google Meeting”

  38. 2007

  39. 2008

  40. 2009

  41. Idea Sept Oct Nov Dec Jan Feb Mar Apr May

    June July Aug Sept Oct Nov Dec
  42. Stockholm in January 2009

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  44. F M T W T

  45. F M T W T

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  48. 2011

  49. 2019

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  51. Idea Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr
  52. Idea Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr Prototype
  53. Jan Feb Mar Apr May June July Aug Sept Oct

    Nov Dec Jan Feb Mar Apr
  54. Designing products.

  55. Designing time.

  56. Remember…

  57. !

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  59. Call w/ east coast Stand-up Project Alpha market research Doug

    1:1 Project Alpha market research, part 2 Project Frobazz kickoff Project Boom check-in Call w/ west coast Call w/ west coast Quarterly All-Hands Bob 1:1 Stand-up Team lunch Lunch w/ Dave Lunch w/ Kelly Working lunch Cup of noodles if you’re lucky Quarterly All-Hands
  60. Call w/ east coast Stand-up Project Alpha market research Bob

    1:1 Cindy 1:1 Doug 1:1 Edith 1:1 Stand-up Project Alpha brainstorm Project Alpha market research, part 2 Project Frobazz kickoff Debrief Project Boom check-in Call w/ west coast Call w/ west coast Call w/ west coast Client breakfast Quarterly All-Hands Stand-up Call w/ west coast Stand-up Check-in Check-in Bob 1:1 Bob 1:1 again, because why not Stand-up Stand-up Spec review Stand-up Project Boom check-in Debrief Check-in Check-in Check-in Check-in Team lunch Lunch w/ Dave Lunch w/ Kelly Working lunch Cup of noodles if you’re lucky Alice 1:1 Check-in Catch up Triple check Re-check Check-in Quarterly All-Hands Quarterly All-Hands Call w/ west coast Check-in Spec review Check-in Stand-up Hold Check-in Check-in Sit down
  61. Call w/ east coast Stand-up Project Alpha market research Bob

    1:1 Cindy 1:1 Doug 1:1 Edith 1:1 Stand-up Project Alpha brainstorm Project Alpha market research, part 2 Project Frobazz kickoff Debrief Project Boom check-in Call w/ west coast Call w/ west coast Call w/ west coast Client breakfast Quarterly All-Hands Stand-up Call w/ west coast Stand-up Check-in Check-in Bob 1:1 Bob 1:1 again, because why not Stand-up Stand-up Spec review Stand-up Project Boom check-in Debrief Check-in Check-in Check-in Check-in Team lunch Lunch w/ Dave Lunch w/ Kelly Working lunch Cup of noodles if you’re lucky Alice 1:1 Check-in Catch up Triple check Re-check Check-in Quarterly All-Hands Quarterly All-Hands Call w/ west coast Check-in Spec review Check-in Stand-up Hold Check-in Check-in Sit down
  62. Call w/ east coast Stand-up Project Alpha market research Bob

    1:1 Cindy 1:1 Doug 1:1 Edith 1:1 Stand-up Project Alpha brainstorm Project Alpha market research, part 2 Project Frobazz kickoff Debrief Project Boom check-in Call w/ west coast Call w/ west coast Call w/ west coast Client breakfast Quarterly All-Hands Stand-up Call w/ west coast Stand-up Check-in Check-in Bob 1:1 Bob 1:1 again, because why not Stand-up Stand-up Spec review Stand-up Project Boom check-in Debrief Check-in Check-in Check-in Check-in Team lunch Lunch w/ Dave Lunch w/ Kelly Working lunch Cup of noodles if you’re lucky Alice 1:1 Check-in Catch up Triple check Re-check Check-in Quarterly All-Hands Quarterly All-Hands Call w/ west coast Check-in Spec review Check-in Stand-up Hold Check-in Check-in Sit down
  63. Defaults

  64. Defaults

  65. Jan Feb Mar Apr May June July Aug Sept Oct

    Nov Dec Jan Feb Mar Apr
  66. F M T W T

  67. Perfect start? Confidence Commitment Momentum Hard & Fun

  68. 2010

  69. 20%

  70. “Design Sprint”

  71. 2010

  72. 2010

  73. 2010

  74. 2011

  75. 2012

  76. Google Ventures

  77. Startups

  78. Data Idea

  79. Build Launch Data Idea

  80. Launch Data Idea B… u… i… l… d

  81. B… u… i… l… d Lau Data Idea

  82. Idea Data

  83. 2012

  84. 2012

  85. 2013

  86. 2014

  87. 2015

  88. 2016

  89. The Design Sprint

  90. F M T W T ! CEO Engineer Sales Marketing

    Design
  91. ! F M T W T CEO Engineer Sales Marketing

    Design
  92. F M T W T

  93. F M T W T Defaults

  94. F M T W T Defaults

  95. F M T W T Checklist

  96. F M T W T

  97. F M T W T Checklists 1 p.m. ❏ Lunch

    break. Eat together if you can (it’s fun). Remind your team to choose a light lunch to maintain energy in the afternoon. There are snacks if you get hungry later. 2 p.m. ❏ Ask the Experts. Interview experts on your sprint team and guests from the outside. Aim for fifteen to thirty minutes each. Ask about the vision, customer research, how things work, and previous ef- forts. Pretend you’re a reporter. Update long-term goal, questions, and map as you go. (p. 71) ❏ Explain How Might We notes. Distribute whiteboard markers and sticky notes. Reframe problems as opportunities. Start with the let- ters “HMW” on the top left corner. Write one idea per sticky note. Make a stack as you go. (p. 73) 4-ish ❏ Organize How Might We notes. Stick all the How Might We notes onto a wall in any order. Move similar ideas next to one an- other. Label themes as they emerge. Don’t perfect it. Stop after about ten minutes. (p. 79) ❏ Vote on How Might We notes. Each person has two votes, can vote on his or her own notes, or even the same n winners onto y Checklists MONDAY Note: Schedules are approximate. Don’t worry if you run behind. Remem- ber to take breaks every sixty to ninety minutes (or around 11:30 a.m. and 3:30 p.m. each day). 10 a.m. ❏ Write this checklist on a whiteboard. When you’re done, check off this first item. See how easy that was? Keep checking off items throughout the day. ❏ Introductions. If some people don’t know one another, do a round of introductions. Point out the Facilitator and the Decider and de- scribe their roles. ❏ Explain the sprint. Introduce the five-day sprint process (you can use the slide deck on thesprintbook.com). Run through this check- list and briefly describe each activity. 10:15-ish ❏ Set a long-term goal. Get optimistic. Ask: Why are we doing this project? Where do we want to be in six months, a year, or even five years from now? Write the long-term goal on a whitebo ❏ List sprint questions. Get pessim Turn these fea
  98. F M T W T

  99. F M T W T Map

  100. Default: Perfectly plan everything Sprint: Focus on one key moment

  101. Map

  102. Target

  103. F M T W T Sketch

  104. Default: Group brainstorm

  105. … Idea Idea Idea Sales pitch Idea Sales pitch Idea

    Idea Idea Idea Idea Idea Idea Idea Idea Idea
  106. Idea Solution

  107. Solution

  108. Solution Idea Idea Idea

  109. Default: Group brainstorm Sprint: Work alone, together

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  111. Detailed solutions

  112. 10+ competing solutions

  113. F M T W T Decide

  114. Default: Endless discussion Sprint: Fast & decisive

  115. … … … … Idea Idea Idea Idea Solution Solution

    Solution Solution
  116. … … … … Idea Idea Idea Idea Solution Solution

    Solution Solution Solution Solution Solution Solution
  117. Solution Solution Solution Solution

  118. Silent review

  119. ` Speed review

  120. The Decider Decides

  121. F M T W T type Proto-

  122. Default: Build MVP Sprint: Fake it

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  124. Fake website

  125. Fake app

  126. Fake marketing

  127. Fake packaging

  128. Fake sales deck

  129. Script Fake service

  130. Prepared by ! 130 Fake snack bar

  131. F M T W T Test!

  132. Default: Wait for perfect data Sprint: Quick & dirty data

    now
  133. 1:1 interviews 5x

  134. Team watches + takes notes

  135. 1 2 3 4 5 Instant learning

  136. 1 2 3 4 5 Repeat + perfect

  137. SPRINT

  138. SPRINT

  139. LAUNCH SPRINT BUILD

  140. 150+ design sprints

  141. 150+ design sprints

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  143. Hotel delivery robot

  144. Hotel delivery robot

  145. Hotel delivery robot

  146. How should the robot behave?

  147. No personality.

  148. F M T W T

  149. F M T W T Map

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  151. Design CEO CMO CTO Engineer

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  154. F M T W T Sketch

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  156. F M T W T Decide

  157. Face 3 risky ideas Games Dance

  158. F M T W T type Proto-

  159. 8 hour prototype

  160. Sound effects

  161. Face

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  163. Robot choreography

  164. F M T W T Test!

  165. Test with hotel guests

  166. Braden, Michael

  167. Aloft Hotel Cupertino, CA

  168. 7:00 am

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  176. 9:00 am

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  186. Meanwhile…

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  192. None
  193. 5x

  194. Games? Face? Dance?

  195. Games Face? Dance?

  196. Games Face Dance?

  197. Games Face Dance

  198. None
  199. None
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  201. 100,000+ deliveries

  202. Default: Play it safe Sprint: Take big risks

  203. 2016

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  205. 2019

  206. Google Google Ventures Airbnb Facebook Stanford Reykjavík University LEGO Lufthansa

    Home Depot Procter & Gamble Wall Street Journal Uber Slack 23andMe Governments Non-profits IDEO McKinsey AJ&Smart
  207. None
  208. Culture of Innovation?

  209. c Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May
  210. c Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Big policy changes
  211. c Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Tiny experiment
  212. c Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Watch the elbow.
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  214. jakeknapp.com/stockholm

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  216. “Find a way to enjoy your work, because you’ll spend

    most of your life at work.” —Jake’s dad
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  218. !

  219. Thank you! jakeknapp.com/stockholm