Jake Knapp

7cf08d05c2c8a367865c8bd2a832ef85?s=47 inuse
May 03, 2019

Jake Knapp

The Design Sprint: One Small Change to Create a Culture of Innovation

7cf08d05c2c8a367865c8bd2a832ef85?s=128

inuse

May 03, 2019
Tweet

Transcript

  1. 2.
  2. 6.
  3. 7.
  4. 8.
  5. 9.
  6. 10.
  7. 13.
  8. 14.
  9. 16.
  10. 17.
  11. 21.

    Idea Sept Oct Nov Dec Jan Feb Mar Apr May

    June July Aug Launch Build
  12. 22.

    May June July Aug Sept Oct Nov Dec Jan Feb

    Mar Apr May June July Aug Sept Oct Nov Dec Jan
  13. 23.

    c Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May 2000 2001 2002 2003
  14. 24.
  15. 25.
  16. 26.
  17. 27.
  18. 28.
  19. 29.
  20. 30.

    Idea Sept Oct Nov Dec Jan Feb Mar Apr May

    June July Aug Sept Oct Nov Dec There must be a better way.
  21. 31.
  22. 32.
  23. 33.
  24. 35.

    Idea Sept Oct Nov Dec Jan Feb Mar Apr May

    June July Aug Launch Build
  25. 36.

    20%

  26. 38.
  27. 39.
  28. 40.
  29. 41.

    Idea Sept Oct Nov Dec Jan Feb Mar Apr May

    June July Aug Sept Oct Nov Dec
  30. 43.
  31. 44.
  32. 45.
  33. 46.
  34. 47.
  35. 48.
  36. 49.
  37. 50.
  38. 51.

    Idea Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr
  39. 52.

    Idea Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr Prototype
  40. 53.
  41. 57.

    !

  42. 58.
  43. 59.

    Call w/ east coast Stand-up Project Alpha market research Doug

    1:1 Project Alpha market research, part 2 Project Frobazz kickoff Project Boom check-in Call w/ west coast Call w/ west coast Quarterly All-Hands Bob 1:1 Stand-up Team lunch Lunch w/ Dave Lunch w/ Kelly Working lunch Cup of noodles if you’re lucky Quarterly All-Hands
  44. 60.

    Call w/ east coast Stand-up Project Alpha market research Bob

    1:1 Cindy 1:1 Doug 1:1 Edith 1:1 Stand-up Project Alpha brainstorm Project Alpha market research, part 2 Project Frobazz kickoff Debrief Project Boom check-in Call w/ west coast Call w/ west coast Call w/ west coast Client breakfast Quarterly All-Hands Stand-up Call w/ west coast Stand-up Check-in Check-in Bob 1:1 Bob 1:1 again, because why not Stand-up Stand-up Spec review Stand-up Project Boom check-in Debrief Check-in Check-in Check-in Check-in Team lunch Lunch w/ Dave Lunch w/ Kelly Working lunch Cup of noodles if you’re lucky Alice 1:1 Check-in Catch up Triple check Re-check Check-in Quarterly All-Hands Quarterly All-Hands Call w/ west coast Check-in Spec review Check-in Stand-up Hold Check-in Check-in Sit down
  45. 61.

    Call w/ east coast Stand-up Project Alpha market research Bob

    1:1 Cindy 1:1 Doug 1:1 Edith 1:1 Stand-up Project Alpha brainstorm Project Alpha market research, part 2 Project Frobazz kickoff Debrief Project Boom check-in Call w/ west coast Call w/ west coast Call w/ west coast Client breakfast Quarterly All-Hands Stand-up Call w/ west coast Stand-up Check-in Check-in Bob 1:1 Bob 1:1 again, because why not Stand-up Stand-up Spec review Stand-up Project Boom check-in Debrief Check-in Check-in Check-in Check-in Team lunch Lunch w/ Dave Lunch w/ Kelly Working lunch Cup of noodles if you’re lucky Alice 1:1 Check-in Catch up Triple check Re-check Check-in Quarterly All-Hands Quarterly All-Hands Call w/ west coast Check-in Spec review Check-in Stand-up Hold Check-in Check-in Sit down
  46. 62.

    Call w/ east coast Stand-up Project Alpha market research Bob

    1:1 Cindy 1:1 Doug 1:1 Edith 1:1 Stand-up Project Alpha brainstorm Project Alpha market research, part 2 Project Frobazz kickoff Debrief Project Boom check-in Call w/ west coast Call w/ west coast Call w/ west coast Client breakfast Quarterly All-Hands Stand-up Call w/ west coast Stand-up Check-in Check-in Bob 1:1 Bob 1:1 again, because why not Stand-up Stand-up Spec review Stand-up Project Boom check-in Debrief Check-in Check-in Check-in Check-in Team lunch Lunch w/ Dave Lunch w/ Kelly Working lunch Cup of noodles if you’re lucky Alice 1:1 Check-in Catch up Triple check Re-check Check-in Quarterly All-Hands Quarterly All-Hands Call w/ west coast Check-in Spec review Check-in Stand-up Hold Check-in Check-in Sit down
  47. 63.
  48. 64.
  49. 65.
  50. 66.
  51. 68.
  52. 69.

    20%

  53. 71.
  54. 72.
  55. 73.
  56. 74.
  57. 75.
  58. 77.
  59. 78.
  60. 82.
  61. 83.
  62. 84.
  63. 85.
  64. 86.
  65. 87.
  66. 88.
  67. 92.
  68. 96.
  69. 97.

    F M T W T Checklists 1 p.m. ❏ Lunch

    break. Eat together if you can (it’s fun). Remind your team to choose a light lunch to maintain energy in the afternoon. There are snacks if you get hungry later. 2 p.m. ❏ Ask the Experts. Interview experts on your sprint team and guests from the outside. Aim for fifteen to thirty minutes each. Ask about the vision, customer research, how things work, and previous ef- forts. Pretend you’re a reporter. Update long-term goal, questions, and map as you go. (p. 71) ❏ Explain How Might We notes. Distribute whiteboard markers and sticky notes. Reframe problems as opportunities. Start with the let- ters “HMW” on the top left corner. Write one idea per sticky note. Make a stack as you go. (p. 73) 4-ish ❏ Organize How Might We notes. Stick all the How Might We notes onto a wall in any order. Move similar ideas next to one an- other. Label themes as they emerge. Don’t perfect it. Stop after about ten minutes. (p. 79) ❏ Vote on How Might We notes. Each person has two votes, can vote on his or her own notes, or even the same n winners onto y Checklists MONDAY Note: Schedules are approximate. Don’t worry if you run behind. Remem- ber to take breaks every sixty to ninety minutes (or around 11:30 a.m. and 3:30 p.m. each day). 10 a.m. ❏ Write this checklist on a whiteboard. When you’re done, check off this first item. See how easy that was? Keep checking off items throughout the day. ❏ Introductions. If some people don’t know one another, do a round of introductions. Point out the Facilitator and the Decider and de- scribe their roles. ❏ Explain the sprint. Introduce the five-day sprint process (you can use the slide deck on thesprintbook.com). Run through this check- list and briefly describe each activity. 10:15-ish ❏ Set a long-term goal. Get optimistic. Ask: Why are we doing this project? Where do we want to be in six months, a year, or even five years from now? Write the long-term goal on a whitebo ❏ List sprint questions. Get pessim Turn these fea
  70. 98.
  71. 101.

    Map

  72. 102.
  73. 105.

    … Idea Idea Idea Sales pitch Idea Sales pitch Idea

    Idea Idea Idea Idea Idea Idea Idea Idea Idea
  74. 107.
  75. 110.
  76. 116.

    … … … … Idea Idea Idea Idea Solution Solution

    Solution Solution Solution Solution Solution Solution
  77. 123.
  78. 125.
  79. 137.
  80. 138.
  81. 142.
  82. 147.

  83. 149.
  84. 151.
  85. 153.
  86. 154.
  87. 156.
  88. 162.
  89. 163.
  90. 169.
  91. 170.
  92. 171.
  93. 172.
  94. 173.
  95. 174.
  96. 175.
  97. 176.
  98. 177.
  99. 178.
  100. 179.
  101. 180.
  102. 181.
  103. 182.
  104. 183.
  105. 184.
  106. 185.
  107. 186.
  108. 188.
  109. 189.
  110. 190.
  111. 191.
  112. 192.
  113. 193.
  114. 194.

    5x

  115. 199.
  116. 200.
  117. 201.
  118. 204.
  119. 205.
  120. 206.
  121. 207.

    Google Google Ventures Airbnb Facebook Stanford Reykjavík University LEGO Lufthansa

    Home Depot Procter & Gamble Wall Street Journal Uber Slack 23andMe Governments Non-profits IDEO McKinsey AJ&Smart
  122. 208.
  123. 210.

    c Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May
  124. 211.

    c Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Big policy changes
  125. 212.

    c Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Tiny experiment
  126. 213.

    c Jan Feb Mar Apr May June July Aug Sept

    Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Watch the elbow.
  127. 214.
  128. 216.
  129. 217.

    “Find a way to enjoy your work, because you’ll spend

    most of your life at work.” —Jake’s dad
  130. 218.
  131. 219.

    !