Individuals with DTRs 89.8% 4.8% 5.4% Live Viewed on the same day as live (VOSDAL) Timeshifted viewing from 2-7 days 83.9% 7.6% 8.5% Individuals Individuals with DTRs Source: BARB Jan-Mar 2012; individuals in digital homes
a percentage of your audience who watched the spot or programme To make sense of ratings you need to know what audience & region they relate to BARB measures viewers and they are calculated back to TVRs IMPACTS (total viewers) TVR = x 100 (because they are expressed as a %) UNIVERSE (potential audience)
4.1m subscribers = 40% of all Sky homes Virgin : 36 HD channels & 2.25m subscribers = 60% of all Virgin homes Freeview : 4 HD channels & 2.0m HD boxes = 18% of Freeview homes Freesat : 3 HD channels Sources: Screen Digest, Sky January 2012, Virgin February 2012
Digest March 2012 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2005 2006 2007 2008 2009 2010 2011 2012 2013 HD Ready % HD Enabled % Predictions for end 2012 81% HD Ready 61% HD Enabled Where do we go from HD?
M&S Sky John Lewis Microsoft Samsung Muller EasyJet Lynx Apple HTC Nokia Yeo Valley T-Mobile Battle Los Angeles Celebrity Juice TOWIE Boardwalk Empire True Blood Downton Abbey Misfits My Transsexual Summer X-Factor Dynamo An Idiot Abroad Made in Chelsea Fresh Meat New Look Style the Nation Skins Argumental Brands Programmes
Av Mins Impacts Insertions Universe Coverage Frequency Migration Duplication Break average Commercial spots Patronage Dayparts Patronage Sample Dynamic targets Unique reach Live VOSDAL Time Shift Persistence