leave a task incomplete, especially when they are offered a simple way to complete it When we have positive experiences our limbic system releases dopamine that aids memory and information processing Choice can be paralysing. With too much choice we worry about making the wrong decision We love to be rewarded and when we do we are more likely to share Sequencing improves task conversion and encourages people to provide more data
book a holiday Please, please, please can you make it easy for me to submit my expense claim! I want to compare products to allow me to make better purchasing decisions I want to be able to filter products easily I want to track my parcel I want to be able to organise and share my files with my colleagues
the ‘firking’ price So why do I have to login? I’m using a mobile, why would you give me the option of buying a £50,000 car? I can’t see where I am suppose to go? If I click on this, why am I given these options? Bizarre! How much for delivery? I don’t want to create an account! Where is your phone number?!
controls in Ikea Southampton, the lifts have double doors but they don't work on all floors so the lift controls only list the floors the adjacent doors work on.... pretty confusing for those who move near them who want to get out on the floors the other doors work on....
in the hotel • There are 6 floors (basement, g, 1, 2, 3, 4) • Capacity is 8 people • There is a basement but this is not accessible by guests • The interface panel is the size of A4 paper (incidentally) • The lifts have mirrors opposite where the interface will be
61 (It’s in Shanklin) • 61 year old people drink on their holidays • Old people shrink! • The hotel staff are all Polish • It takes approximately 8 seconds for 3 people to enter the lift • Lots of deaf and partially sighted people visit the hotel • Children love lifts • People like to feel safe
the guys with the Crayola's, right? Wrong. Plan – Planning is critical to the success of all projects. Research – Before you can design a product, it is imperative that you have a clear understanding of the users' goals and tasks. Design – In the design phase, you define your system from the users' perspective. Initially beginning with rough sketches and ending with detailed UI design specifications. Adapt – The adapt phase acknowledges that even the best conceived designs often need to be adapted when development begins coding. Measure – When the product is released, it is possible to measure its usability quantitatively and qualitatively.
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