SocialBizMembers: Your Power of BLOG Insider Beauty

Jacqueline Jimenez presents on case studies for best practices with blogging.

-Create value added blog content
-Increase Blog Content Exposure
-Increase Sales with Blog Content
-Value of Featured Influencer Blog Content

Connect with Jackie on http://twitter.com/jackiej04 and @alcantaramedia

Transcript

1. YOUR Power Of BLOG Insider BEAUTY™ Welcome! Social Biz Members Insider Events™ Wednesday, May 15, 2013 www.SocialBizMembers.com #sobiztip
2. Speaker Profile: Jacqueline Jimenez •  Blogging on WordPress.com since 2008: jackiej04.wordpress.com •  Moved to self-hosted blog in 2010: theinnovativeconsultant.com •  Organizer of the South Florida WordPress Meetup Group: http://bit.ly/WPMIA •  Marketing Director at Delray Beach Integrated Marketing Agency http://AlcantaraMedia.com •  Runs social media, email marketing and new WordPress site designs for clients •  Copywriter and dubbed as Yoda
3. Objectives - Case Studies (Goal, Decision and Result) •  Create Value Added Blog Content •  Increase Blog Content Exposure •  Increase Sales With Blog Content •  Value Of Featured Influencer Blog Content Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ @alcantaramedia @jackiej04
4. Create Value Added Blog Content (Case Study #1 Goal, Decision, Result) Jacqueline Jimenez Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ @alcantaramedia @jackiej04
5. Create Value Added Blog Content (Case Study #1 Smile Guide Touch: Goal) Jacqueline Jimenez Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ @alcantaramedia •  Goal: Launched new iPad Application “Smile Guide Touch” in June 2012 •  Utilize the power of social media to drive traffic to blog •  Blog Content: informational, dental case studies, how to use the Smile Guide Touch @jackiej04
6. Create Value Added Blog Content (Case Study #1 Smile Guide Touch: Decision, Result) Jacqueline Jimenez Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ @alcantaramedia •  Decision: Blog weekly with news on Smile Guide Touch •  Press Releases and Mentions, New Releases to the iPad App •  Result: Launched new design •  Increased page views from 100/month to 1,300/month in 6 months •  Positioned as an expert with a “home” for press @jackiej04
7. Increase Blog Content Exposure (Case Study #2: The Innovative Consultant) Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ Jacqueline Jimenez @alcantaramedia @jackiej04
8. Increase Blog Content Exposure (Case Study #2 The Innovative Consultant: Goal) Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ Jacqueline Jimenez @alcantaramedia @jackiej04
9. Increase Blog Content Exposure (Case Study #2: Decision and Result) Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ Jacqueline Jimenez @alcantaramedia @jackiej04 •  Decision: Blog recap about Emerge Broward event •  Result: Garnered most re- tweets from blog content, over 87 views and 10 comments on post
10. Increase Sales With Blog Content (Case Study #3 Rochelle Weinstein) Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ Jacqueline Jimenez @alcantaramedia @jackiej04
11. Increase Sales With Blog Content (Case Study #3: Goals, Decision, Result) Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ Jacqueline Jimenez @alcantaramedia @jackiej04 RochelleWeinstein.com
12. Increase Sales With Blog Content (Case Study #3: Goals, Decision, Result) Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ Jacqueline Jimenez @alcantaramedia @jackiej04 RochelleWeinstein.com •  Goal: Increase readership and tap into new audience, leading to sales •  Decision: Interview on CreateSpace Author Spotlight Blog and Your Book is Your Hook! •  Result: Most retweeted content: CreateSpace Author Spotlight Blog and increase in book sales
13. Value Of Featured Influencer Blog Content (Case Study #4 Uberstar: Goal, Decision, Result) Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ Jacqueline Jimenez @alcantaramedia @jackiej04
14. Value Of Featured Influencer Blog Content (Case Study #4 Goal, Decision, Result) Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ Jacqueline Jimenez @alcantaramedia @jackiej04 •  Goal: Position author as an authority: knowledgeable figure in reality television •  Decision: Guest blogging opportunities and create a column on uberstarthebook.com •  Result: Interviewed on CNN, frequent contributing writer for SheKnows Reality TV Magazine, Yahoo! Shine UberstartheBook.com/press-media/
15. More Blogging Tips… ustream.tv/recorded/30281057 Rate Me – SpeakerRate.com/jackiej04 Social Biz Members Insider Events ™ – YOUR Power Of BLOG Insider Beauty™ Jacqueline Jimenez @alcantaramedia @jackiej04 Speakerdeck.com/jackiej04/ Slides –