WebCongress Presentation Jackie Jimenez and Karla Campos: Content Marketing

WebCongress Presentation Jackie Jimenez and Karla Campos: Content Marketing

In this presentation, Jackie Jimenez and Karla Campos cover:

Content Marketing "Get The Most of Your Content Online"

Discussed: What content marketing means to your business and how you can use content marketing to attract customers to your website. We talk content marketing strategies and show you case studies about what works and what doesn’t depending on the customers you serve. Lastly we will talk about tools that will help you create this content and we will also talk to you about channels for content distribution.

-Social Media Tools
-Content Strategy
-WordPress Plugins & Tools
-Video and Photo
-SlideShare

Connect with Jackie @InnovateWP and @JackieJ04 on Twitter
Connect with Karla @SocialMedia Sass

http://InnovateWP.com
http://SocialMediaSass.com

Fc80a6a4c5c56a454b7f582b7a609092?s=128

Jacqueline Jimenez

November 08, 2013
Tweet

Transcript

  1. Content Marketing “Get the Most Out of Your Content Online”

  2. Karla & Jackie #WebCongress @InnovateWP @SocialMediaSass Tweet Us Giveaway!

  3. Our Bios We are the Real Women of Social Media

    We speak at marketing and tech conferences Founder & CEO - Social Media Sass / The Real Women of Social Media •  CEO of Social Media Sass, we make your social media rock. •  CEO - The Real Women of Social Media •  Winner Small Business Influencer Awards •  Board member Social Media Club South Florida •  Soon to be published author of The Chronicles of a Social Media Addict. •  Speaker NicheParent, Social Media Day Founder & CEO - The Innovative Consultants LLC / Innovate WP •  Innovate WP: WordPress Training Program - LiveNinja Partner •  #WPMIA Co-Organizer •  WordCamp Miami & Orlando Speaker •  Provides Integrated Marketing Services •  Clients: 3iWave SmartWatch, Peter Coppola •  Connect on Twitter @InnovateWP / @JackieJ04 Karla Campos Jackie Jimenez
  4. Agenda •  Learn About: ◦  Content types to use in

    marketing ◦  Distribution Channels ◦  Case studies & examples of successful content marketing ◦  Tools & WP plugins for content creation & distribution
  5. Content People Want Content That Builds Trust: •  Shows that

    you know your subject matter well •  Posts by others (reviews & testimonials) : shows credibility •  Guest Blogging •  Credible Content - shows authenticity
  6. Types of Content •  Blog Posts •  Photos & Videos

    •  Press Releases and Articles •  Email Newsletters •  Customer Generated Content •  Presentations: SlideShare
  7. IT’S ALL ABOUT WORDPRESS

  8. The Power of WordPress

  9. Blog Posts Posts that build trust •  Instructional posts • 

    Product and service reviews •  Company updates •  Newsworthy items •  Industry topics •  Showing your expertise
  10. STATISTICS ONLY GOING UP

  11. You Should Have Blogged Already! Source: WordPress.com

  12. WordPress = Code is Poetry Content May Be King, but

    Comments are QUEEN!
  13. WordPress Comments Disqus CommentLuv LiveFyre Intense Debate

  14. WP <3 FB WP Social Authenticate Facebook Plugin for WordPress

    Source: iStrategy Labs
  15. THE IMPORTANCE OF PHOTOS

  16. Photos # Source: MDG Advertising

  17. Photos ▪  Memes Oh My! ▪  PicMonkey ▪  Filtered Photos

    (Instagram, Diptic) ▪  Mobile Photo Apps •  Picsart •  HDR Camera
  18. Photos & Videos

  19. VIDEO MARKETING ONLY RISING

  20. The Importance of Video

  21. Videos ▪  Curated on Instagram & Vine, Mobile Apps ▪ 

    YouTube & Vimeo Channels ▪  Custom Player ▪  eHow & Instructional Videos ▪  Live Spreecast & Google Hangouts
  22. YouTube YouTube Live

  23. Short Videos #WebCongress @InnovateWP @SocialMediaSass Power Sharing on Instagram Vs

    Vine - What Do You Prefer?
  24. Hangouts Over 1 Million Active Users on Google+ (Source: Google)

    If You Don’t Have a Google+ or YouTube Profile... Shame on You!
  25. Social Chats Viral: “Social Chats” Spreecast Breaks 2.5K Live Viewers

  26. GIVEAWAY TIME

  27. #WebCongress @InnovateWP Tweet a Picture of Us: #WebCongress, Both Our

    Twitter Handles & Your Creative Caption
  28. PRESS RELEASES ARTICLES

  29. Press Releases & Articles Source: E-Releases •  Google Trusts Dated

    Written Content - Shows Importance •  80 Million People Get Their News Online Every Day •  100 Million People Use Search Engines Daily •  64% of Journalists Use Google or Yahoo! to Follow News
  30. Press Releases & Articles Source: CommonCraft

  31. The Power of Press Releases State, Regional, Country and Global

    Distribution PRWeb is #1 in Social Media and Blogs: PRWeb releases are referenced more than twice as often as the closest competitor on Google Blogs (1.6 million to 750,000.)
  32. Email & Newsletters #WebCongress @InnovateWP http://www.radicati.com Articles •  Topical information

    about the industry •  Off Page - linking back to your site •  Keyword Rich, but Not Keyword heavy 485,259 Experts on EzineArticles to Date!
  33. Channels of Distribution Learn where to place your content for

    highest viewership •  Your Website/Blog •  Other Blogs •  Social Media •  Web Communities •  Content Curation •  Email
  34. MARKETING CASE STUDIES

  35. Case Studies

  36. Case Studies Over 289,000 Subscribers - Large Reach

  37. Case Studies Spin Chill

  38. Case Studies

  39. INTEGRATING WITH WORDPRESS

  40. Your Website/Blog •  Importance of Authorship •  Google+ Integration • 

    Social Media Feed: Dynamic Content •  Dynamic Content: Blog on Homepage vs Static
  41. Your Website/Blog #WebCongress @InnovateWP About Author Box & Star Author

    Box
  42. Your Website/Blog Shareaholic

  43. Other People’s Website/Blog Guest Blogging Articles Off Site Opinion Articles:

    Journalism
  44. WP Plugins Blubrry Scoop.It Rebel Mouse Rotating Twitter Plugin NextGen

    Slider JetPack
  45. None
  46. None
  47. Tools & WP Plugins Editorial Calendar - Schedule content, collaborate

  48. Social Media Plugins Floating Social Media Icons Social Sharing Toolkit

    Pinterest Integration Instagram
  49. Email Marketing •  It’s All About the Call to Action.

    •  Focus on Mobile - Over 80% of email users check on their phones •  Test, test and test again - you don’t want unsubscribes! MailChimp | Constant Contact | Aweber
  50. Email Marketing VistaPrint

  51. Online Tools •  Dropbox •  IFTTT •  Flickr •  Twitterfeed

    •  Networked Blogs
  52. None
  53. None
  54. INTEGRATING YOUR STRATEGY

  55. Start Developing Focus on Your Audience Write Write Write! Keyword

    Research Video & Visual Strategy Improve Google Analytics A/B Testing SproutSocial Reporting Facebook Page Insights Find a New Niche Rinse & Repeat Project Ahead - Dates If It Works, Don’t Break It Constantly Evolve Keep Connecting Use the Tools 1 2 3 Developing an Integrated Marketing Strategy Online
  56. You Got Questions? We Got Answers.

  57. That’s All Folks! Thank You #WebCongress Workshop Attendees Giveaway Winner

    Time! #WebCongress @InnovateWP @SocialMediaSass
  58. Simple Side With Three Columns Każdy motyw Microsoft PowerPoint zawiera

    wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć. CORP The Real Women of Social Media SocialMediaSass.com InnovateJackie.com InnovateWP.com Get In Touch