WebCongress Presentation Jackie Jimenez and Karla Campos: Content Marketing

In this presentation, Jackie Jimenez and Karla Campos cover:

Content Marketing "Get The Most of Your Content Online"

Discussed: What content marketing means to your business and how you can use content marketing to attract customers to your website. We talk content marketing strategies and show you case studies about what works and what doesn’t depending on the customers you serve. Lastly we will talk about tools that will help you create this content and we will also talk to you about channels for content distribution.

-Social Media Tools
-Content Strategy
-WordPress Plugins & Tools
-Video and Photo
-SlideShare

Connect with Jackie @InnovateWP and @JackieJ04 on Twitter
Connect with Karla @SocialMedia Sass

http://InnovateWP.com
http://SocialMediaSass.com

Transcript

1. Content Marketing “Get the Most Out of Your Content Online”
2. Karla & Jackie #WebCongress @InnovateWP @SocialMediaSass Tweet Us Giveaway!
3. Our Bios We are the Real Women of Social Media We speak at marketing and tech conferences Founder & CEO - Social Media Sass / The Real Women of Social Media •  CEO of Social Media Sass, we make your social media rock. •  CEO - The Real Women of Social Media •  Winner Small Business Influencer Awards •  Board member Social Media Club South Florida •  Soon to be published author of The Chronicles of a Social Media Addict. •  Speaker NicheParent, Social Media Day Founder & CEO - The Innovative Consultants LLC / Innovate WP •  Innovate WP: WordPress Training Program - LiveNinja Partner •  #WPMIA Co-Organizer •  WordCamp Miami & Orlando Speaker •  Provides Integrated Marketing Services •  Clients: 3iWave SmartWatch, Peter Coppola •  Connect on Twitter @InnovateWP / @JackieJ04 Karla Campos Jackie Jimenez
4. Agenda •  Learn About: ◦  Content types to use in marketing ◦  Distribution Channels ◦  Case studies & examples of successful content marketing ◦  Tools & WP plugins for content creation & distribution
5. Content People Want Content That Builds Trust: •  Shows that you know your subject matter well •  Posts by others (reviews & testimonials) : shows credibility •  Guest Blogging •  Credible Content - shows authenticity
6. Types of Content •  Blog Posts •  Photos & Videos •  Press Releases and Articles •  Email Newsletters •  Customer Generated Content •  Presentations: SlideShare
7. IT’S ALL ABOUT WORDPRESS
8. The Power of WordPress
9. Blog Posts Posts that build trust •  Instructional posts •  Product and service reviews •  Company updates •  Newsworthy items •  Industry topics •  Showing your expertise
10. STATISTICS ONLY GOING UP
11. You Should Have Blogged Already! Source: WordPress.com
12. WordPress = Code is Poetry Content May Be King, but Comments are QUEEN!
13. WordPress Comments Disqus CommentLuv LiveFyre Intense Debate
14. WP <3 FB WP Social Authenticate Facebook Plugin for WordPress Source: iStrategy Labs
15. THE IMPORTANCE OF PHOTOS
16. Photos # Source: MDG Advertising
17. Photos ▪  Memes Oh My! ▪  PicMonkey ▪  Filtered Photos (Instagram, Diptic) ▪  Mobile Photo Apps •  Picsart •  HDR Camera
18. Photos & Videos
19. VIDEO MARKETING ONLY RISING
20. The Importance of Video
21. Videos ▪  Curated on Instagram & Vine, Mobile Apps ▪  YouTube & Vimeo Channels ▪  Custom Player ▪  eHow & Instructional Videos ▪  Live Spreecast & Google Hangouts
22. YouTube YouTube Live
23. Short Videos #WebCongress @InnovateWP @SocialMediaSass Power Sharing on Instagram Vs Vine - What Do You Prefer?
24. Hangouts Over 1 Million Active Users on Google+ (Source: Google) If You Don’t Have a Google+ or YouTube Profile... Shame on You!
25. Social Chats Viral: “Social Chats” Spreecast Breaks 2.5K Live Viewers
26. GIVEAWAY TIME
27. #WebCongress @InnovateWP Tweet a Picture of Us: #WebCongress, Both Our Twitter Handles & Your Creative Caption
28. PRESS RELEASES ARTICLES
29. Press Releases & Articles Source: E-Releases •  Google Trusts Dated Written Content - Shows Importance •  80 Million People Get Their News Online Every Day •  100 Million People Use Search Engines Daily •  64% of Journalists Use Google or Yahoo! to Follow News
30. Press Releases & Articles Source: CommonCraft
31. The Power of Press Releases State, Regional, Country and Global Distribution PRWeb is #1 in Social Media and Blogs: PRWeb releases are referenced more than twice as often as the closest competitor on Google Blogs (1.6 million to 750,000.)
32. Email & Newsletters #WebCongress @InnovateWP http://www.radicati.com Articles •  Topical information about the industry •  Off Page - linking back to your site •  Keyword Rich, but Not Keyword heavy 485,259 Experts on EzineArticles to Date!
33. Channels of Distribution Learn where to place your content for highest viewership •  Your Website/Blog •  Other Blogs •  Social Media •  Web Communities •  Content Curation •  Email
34. MARKETING CASE STUDIES
35. Case Studies
36. Case Studies Over 289,000 Subscribers - Large Reach
37. Case Studies Spin Chill
38. Case Studies
39. INTEGRATING WITH WORDPRESS
40. Your Website/Blog •  Importance of Authorship •  Google+ Integration •  Social Media Feed: Dynamic Content •  Dynamic Content: Blog on Homepage vs Static
41. Your Website/Blog #WebCongress @InnovateWP About Author Box & Star Author Box
42. Your Website/Blog Shareaholic
43. Other People’s Website/Blog Guest Blogging Articles Off Site Opinion Articles: Journalism
44. WP Plugins Blubrry Scoop.It Rebel Mouse Rotating Twitter Plugin NextGen Slider JetPack
47. Tools & WP Plugins Editorial Calendar - Schedule content, collaborate
48. Social Media Plugins Floating Social Media Icons Social Sharing Toolkit Pinterest Integration Instagram
49. Email Marketing •  It’s All About the Call to Action. •  Focus on Mobile - Over 80% of email users check on their phones •  Test, test and test again - you don’t want unsubscribes! MailChimp | Constant Contact | Aweber
50. Email Marketing VistaPrint
51. Online Tools •  Dropbox •  IFTTT •  Flickr •  Twitterfeed •  Networked Blogs
54. INTEGRATING YOUR STRATEGY
55. Start Developing Focus on Your Audience Write Write Write! Keyword Research Video & Visual Strategy Improve Google Analytics A/B Testing SproutSocial Reporting Facebook Page Insights Find a New Niche Rinse & Repeat Project Ahead - Dates If It Works, Don’t Break It Constantly Evolve Keep Connecting Use the Tools 1 2 3 Developing an Integrated Marketing Strategy Online
56. You Got Questions? We Got Answers.
57. That’s All Folks! Thank You #WebCongress Workshop Attendees Giveaway Winner Time! #WebCongress @InnovateWP @SocialMediaSass
58. Simple Side With Three Columns Każdy motyw Microsoft PowerPoint zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. Schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć. CORP The Real Women of Social Media SocialMediaSass.com InnovateJackie.com InnovateWP.com Get In Touch