WordCamp Miami: Tips for Better Website Conversion - Jackie Jimenez

In this talk, those attending will learn:

-Content Marketing Strategy for WordPress
-Top Plugins to use for Social Sharing
-Blog Writing Strategy for Creating a Loyal Community
-Top Plugins to Use for Call to Actions
-Typical User Interaction on WordPress Sites: How to Set up Your Site to Convert
-How to Manage Your Site Better with ManageWP
-Top Blog Commenting Plugins to Use

About the Speaker:

Jackie Jimenez is an ambitious and Innovative Marketing Consultant, focusing on the big picture with integrated marketing communications. She co-organizes the WordPress South Florida group and WordCamp Miami 2013, staying in-the-know and ahead of the game. Some clients that she’s worked with are University of Central Florida, Marriott Vacation Club, and world-renowned hairstylist Peter Coppola. She often speaks about Social Media and Internet Marketing at conferences. Connect @jackiej04 @InnovateWP

http://TheInnovativeConsultant.com
http://InnovateWP.com
http://2014.miami.wordcamp.org/session/tips-for-better-website-conversion/

Transcript

1. Tips for Better Website Conversion #WCMIA @jackiej04
2. Your Hostess Jackie Jimenez
3. • WordPress Training Program - LiveNinja Partner • #WPMIA Co-Organizer • WordCamp Miami, Orlando & Raleigh Speaker • Provides Integrated Marketing Services • Runs on Dunkin’, Music & Dark Chocolate Jackie Jimenez Marketing Strategist About Me… Founder - The Innovative Consultant / Innovate WP
4. STATISTIC LIFE Let’s Get It Started!
5. #WCMIA Tips for Better Website Conversion Increase Visits Lower Bounce Rate Click to Call Learn More Buy Now
6. Content Marketing Strategy Top Plugins to Use Set Up Your Site to Convert 1 2 3 #WCMIA What You Will Learn
7. START WITH A #WCMIA WIREFRAME
8. Starting from the Basics Hosting, starting with a wireframe and implementing the right theme correctly.
9. Have One of These
10. Should I Use a Carousel?
11. Should I Use a Carousel?
12. Should I Use a Slider?
13. PLAN YOUR THEME #WCMIA SIMPLISTIC
14. What About Parallax? Tread Carefully and Test Browsers!
15. What About Parallax? Flat Images Over Sliders, Parallax can be pretty and effective if done well
16. My name is Kiiid...KID ROCK!
17. CONVERSION RATE #WCMIA OPTIMIZATION
18. Conversion Rate Optimization The Good Stuff. Testing with Optimizely
19. Circle Stats Two Some text of chart A/B Testing Example
20. Pay Attention to Your Website Statistics Funnels Help You Notice What’s Working and Converting
21. #WCMIA Pay Attention to Your Website Statistics Helps with advertising. Also CRO. country 235 country 135 country 85 country 65 country 65 country 65 country 135 country 235 country 65 country 65
22. Hosting: Please do consider quality over quantity. Cheap isn’t always better.
23. Hold My Hand
24. #WCMIA What is a Call to Action? Sign Up Form Gravity Forms MailChimp Email Sign Up Follow on Social Media Acurex Social Icons JetPack Learn More Goes to a dedicated “services” or locations page for user to take action: email for consultation, click to call
25. 25% 15% #WCMIA Social Proof The proof will be in the pudding - your site statistics. Also, experimentation. 100% 25% 20% 15%
26. #WCMIA Start Blogging and Give Opportunities to Share
27. Ethos, Logos and Pathos - Reactions to Blogs
28. I Swear By Plugins
29. Be Choosy and Wise It’s the plugin bloat that can affect speed. Manage WP Social Media Security
30. DEVELOPING #WCMIA YOUR STRATEGY
32. Building a Community • Search Engine Optimization • Social Media Engagement • Guest Blog Writing • Email Marketing
33. Building a Community through email
34. INTEGRATING #WCMIA YOUR STRATEGY
35. Developing an Integrated Marketing Strategy Online 1 2 3
36. The Perfect Scenario
37. Resources:
38. Advanced Resources: Conversion Rate Optimization
39. I Got Answers!
40. THANK YOU FOR ATTENDING #WCMIA @Jackiej04 @InnovateWP - Sign Up Webinars JackieOnLinkedIn@Gmail.com TheInnovativeConsultant.com