Field of Dreams: Strategies to Enhance Your WordPress Site (at WordCamp Orlando)

Jackie Jimenez and Karla Campos talk Content Marketing at WordCamp Orlando 2013 - standing room only presentation.

http://2013.orlando.wordcamp.org

The old adage in Field of Dreams, “If You Build it, He Will Come” does not work in Google rankings’ competitive nature. This talk is geared towards the business owner, inspirationally analyzing the common mistakes new websites make and how to overcome the wasteland doom of no visitors.

Key focus will be on content creation, WordPress Plugins for site speed, SEO strategies, and social media sharing.

Attendees will learn actionable items that they can put into action and creatively stand out from the crowd – that is, building a proper brand identity online.

http://theinnovativeconsultant.com
http://InnovateWP.com
http://SocialMediaSass.com

Slides transcript:
***Slides Transcript***
1. Field of Dreams: Strategies to Enhance Your Website & Be Seen

2. Content Strategy If You Build It, They Will Not Come

3. About Us: Jackie Jimenez and Karla Campos Founder - The Innovative Consultant / Innovate WP ● ● ● ● ● Innovate WP: WordPress Training Program - LiveNinja Partner #WPMIA Co-Organizer WordCamp Miami & Orlando Speaker Provides Integrated Marketing Services Clients - 3iWave Smartwatch, WallJunkie Social Media Advertising Founder- Social Media Sass / The Real Women of Social Media ● ● ● ● ● CEO of Social Media Sass, we make your social media rock. CEO - The Real Women of Social Media Winner Small Business Influencer Awards Soon to be published author of The Chronicles of a Social Media Addict. Speaker NicheParent, Social Media Day, WebCongress

4. Karla and Jackie Tweet Us Giveaway! #WCORL @InnovateWP @SocialMediaSass

5. Innovate WP: Marketing with WordPress InnovateWP.com Webinar Series #WCORL @InnovateWP @SocialMediaSass

6. Agenda ● Learn About: ○ ○ ○ ○ Content Strategy Tools and Plugins Image Optimizers Manage Your Site

7. Remember 3 Things: ● Friends Don’t Let Friends Use GoDaddy! ● Content May be King, But Comments Are Queen ● Backup Your Site Before It Kicks You

8. The Power of WordPress

9. You Should Have Blogged Already! Source: WordPress.com

10. CONTENT STRATEGY

11. Content Strategy Combining Search, Social and A Little Bit of Innovative Sass. 1 Focus on Your Target Market ● Well-Defined Targets ● Understand the audience ● Solve their problems and concerns 2 Start Creating ● ● ● ● ● Brainstorm on what type of content you’d like to produce. Is it video? Photo & design? Blog posts? Facebook/Twitter 3 Measuring & Improve ● ● ● How is your content performing? Use what works Understand behavior of users online

12. Blog Content Posts that build trust ● ● ● ● ● ● Instructional posts Product & Service Reviews Company Updates Newsworthy Items Industry Topics Showing your Expertise

13. Instructional Posts, Industry Topics, Showing Expertise Sample Post

14. Product and Service Reviews

15. Eyetracking visualizations show that users often read web pages in an F- shaped Pattern

16. Web users spend 69% of their time viewing the left side of the page and 30% viewing the right.

17. Inverted Pyramid Writing webwisewording.com

18. Hotspots User Tracker

19. TOOLS & PLUGINS

20. WordPress SEO by Yoast

21. WordPress SEO by Yoast

22. Shareaholic

23. TwitterFeed

24. IFTTT

25. IMAGE OPTIMIZERS

26. WP Smush.it

27. Ewww

28. MANAGE YOUR SITE

29. ManageWP ● ● ● ● SEO Analysis Keyword Rankings Google Analytics Migrations

30. Editorial Calendar

31. POSITION THEY WILL COME THEN

32. Developing an Integrated Marketing Strategy Online 1 2 3 THEY WILL COME THEN

33. Comment Plugins ○ ○ ○ ○
Disqus
CommentLuv
Intense Debate
LiveFyre

34. You Got Questions? We Got Answers.

35. Contact Us:

Jackie Jimenez
@InnovateWP
@JackieJ04
http://InnovateWP.com
http://InnovateJackie.com

Karla Campos
@SocialMediaSass
@RealWomenSocial
http://SocialMediaSass.com
http://TheRealWomenofSocialMedia.com

36. Thank you, WordCamp Orlando Attendees #WCORL @InnovateWP @SocialMediaSass

Transcript

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