Mobility and the Future of Print

These slides are for a talk delivered at Photizo Group's Transform 2012 conference in London, on Oct 9 2012.

The print industry lags the market a bit in terms of mobility, and the purpose of this talk was to raise awareness within the print industry of both the threats and opportunities presented by the mobility boom, and to give attendees some tips on what to do in light of the changing landscape.

Transcript

1. Mobility and the Future of Print! Jared Hansen, CEO, Breezy!
2. The future is already here. It's just not very evenly distributed. - William Gibson
3. Introduction What’s happening, and how I know! •  My perspective: From law to Silicon Valley, one foot in both worlds! •  Convergence of devices and technologies! •  Talking to hundreds of users, vendors, etc.! •  Mobile explosion finally making imperative what everyone always wanted anyway:!
4. Mobile is Exploding 0 200 400 600 800 1,000 1,200 1,400 0 1 2 3 4 5 6 7 8 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod 0 5,000 10,000 15,000 20,000 0 1 2 3 4 5 6 7 8 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 0 1 2 3 4 5 6 7 8 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad Source: Apple, as of CQ1:12 (8 quarters post iPad launch). iPods Changed Media Industry iPhones Ramped Even Faster iPad Growth (3x iPhone) Leaves “Siblings” in Dust 9
5. But the Transition is Just Beginning. Despite Tremendous Ramp So Far, Smartphone User Adoption Has Huge Upside 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 Smartphone Mobile Phone Global Subscriptions (MM) Global Smartphone vs. Mobile Phone Subscriptions, Q4:11 Source: Mobile phone subscriptions per Informa (as of Q4:11), Smartphone subscriptions estimate based on Morgan Stanley Research’s estimated smartphone user as % of total mobile user at the end of 2011 (16%). Note: While there are 1B global 3G subscribers as of Q4:11, not all of them were smartphone users. One user may have multiple mobile subscriptions, therefore actual user #s may be lower than subscriber #s. 953MM Smartphone Subscriptions 6.1B Mobile Phone Subscriptions 11
6. Mobility is the #1 IT Priority
7. Mobility is the #1 IT Priority } Not on the list: PRINTING!
8. • Hardware increasingly commoditized! • Gartner predicting 10% page volume decline by 2015! • Tablets increasingly recognized as paper substitute! The New Reality in Office Printing
9. The Good News Massive upside in mobile print opportunity!
10. My Prediction: Within 5 Years “Mobile Printing” will be dead.
11. My Prediction: Within 5 Years “Mobile Printing” will be dead. … and reborn, as “printing”.
12. Mobility is the future of print. Mobility is the future of print.
13. Staying Relevant in a Mobile World •  Assume mobile experience primary! •  Many features are irrelevant! •  Focus on end user experience! •  Your UI: fast, simple, beautiful! •  Again, and also: Be fast!! •  Don’t fight commoditization! •  Decide what to monetize!
14. Thank you! Contact: Jared Hansen jared@breezy.com @jaredhansen / @breezy